Co-founded TheAuthentic.AI, a consultancy and lab focused on helping B2B Sales and Marketing teams leverage generative AI.Advise clients on the strategy and deployment of generative AI to create authentic content and develop new ways of connecting with customers.Develop and deliver workshops and training programs on generative AI applications for sales enablement and marketing.

Pioneered the adoption of generative AI in sales at SAP, developing training programs, community resources, and prompt libraries, resulting in a significant cultural shift and enhanced productivity.Transformed customer engagement through the global rollout of scalable microsite solutions, driving millions in revenue and increasing deal velocity. This resulted in the creation of 6,000+ microsites and influenced 15,000 opportunities with an estimated total contract value of €342 million.Developed and delivered comprehensive digital training programs for SAP's new hires, drastically reducing onboarding time and accelerating ramp-up to full productivity. This included in-person and remote training at the SAP Academy for Customer Success, as well as a global digital badge program reaching 2,400+ participants from 65+ countries.

Drove digital sales transformation and enablement by researching, evaluating, and implementing digital platforms and AI solutions for Sales, Presales, and Partner Sales organizations.Spearheaded the development and global rollout of SAP's IRIS video platform, generating 380,000+ video messages, 2,000+ video assets, and influencing 22,000 opportunities with an estimated total contract value of €7.5 billion.Led the global optimization and expansion of virtual studios, resulting in millions of Euros in savings and creating a scalable model for virtual-first sales engagement. This included establishing a worldwide network of 88 studios equipped with cutting-edge technology, resulting in 115,000 hours of virtual presentations and cost savings of over €14 million annually.

Applied emerging technologies to demonstrate innovative business scenarios and accelerate the pace of innovation within Presales.Created demo prototypes utilizing rich media, analytics, and simulation, showcasing integrated SAP solutions on iOS and Android devices.Developed and delivered scalable online video programs to foster effective communication and knowledge transfer among a global workforce.Led the evaluation and implementation of new technologies for sales enablement, including transcoding solutions and online video platforms.Collaborated with a cross-functional team to build a company-wide video infrastructure, resulting in increased efficiency and knowledge sharing across the organization.Drove sales success by creating engaging content, such as:- Mobile concept demos: Showcased SAP solutions on mobile devices, with one customized demo contributing to a $3M deal closure.- "Executive Messaging Series": A video program featuring informal conversations with SAP executives, published globally with subtitles in 7 languages.- "Innovation Showcase": A user-generated video series highlighting global successes and best practices, using a simple template for easy content creation.- "iRise" simulations: Easily customizable simulations for showcasing mobile demo solutions on desktop environments.Graduated from SAP's Sales MBA Academy program, a highly selective internal program focused on developing future leaders.

Responsible for research and development, implementation and execution of all media initiatives. Offer strategic guidance to CEO regarding technology developments in the streaming media space. Provide leadership, set goals and define strategy for media production and product management teams. • Played instrumental role in raising of over $3.5M in first year of new venture. Acted as technical lead in all investor presentations. • Reduced media creation costs 80% from initial production efforts by developing a ‘lean’ templatized media production process, thus enabling critical scalability of business model. • Identified key cost drivers and developed operations models to enable metrics-driven decision making process. • Developed company's state-of-the-art media players which are central components of the Firm’s media platform and are used by local merchants and SMBs to display high-definition interactive video content. Led team in all phases of development, including creation and implementation of detailed functional specification, product requirement documentation, integration within parent website and quality assurance testing. Manage globally-dispersed research and development team to ensure seamless, coordinated build out of back-end technology.

Managed all aspects of media department, from traditional production and post-production services to creation of innovative streaming media products. Worked extremely closely with business development team to identify potential business opportunities and to up-sell additional products and services to existing clients. Led global engineering team in design and development of cutting-edge media products. Responsible for all personnel and equipment purchase decisions, and for meeting and exceeding customer production requirements.• Designed flagship product, DemoStageTM, a media player which combines synchronized video streams with rich media content to allow high-tech companies to provide comprehensive, in-depth video demonstrations of UNIX and Windows applications. Product responsible for driving nearly 80% of firms’ annual revenue since inception. .• Designed innovative process and work-flow for video compression and post-production departments, resulting in a 35% decrease in average cycle time per project and a 15% reduction of costly re-edits/re-encodes.• Oversaw roll-out of tapeless field and post-production workflow, achieving monthly savings of roughly $10,000 and resulting in an average 15% improvement in final product delivery time.• Reduced average video production costs by 45% by building out in-house studio for local field production.• Led company transition from video services firm to 'software as a service' organization by allowing client generated content to be integrated with innovative reporting and delivery tools (DemoTrackTM and DemoMailTM) on a per-license basis.• Selected vendor for CDN, storage, and log delivery services and was responsible for global deployment of all media assets.

Directed freelance video crews in field shoots across the US, as well as in Europe and Asia. Managed and trained all post-production and video compression staff. Recommended/approved purchase, installation, and implementation of equipment (from video production gear to networking and IT systems) and advised on key personnel decisions. • Oversaw transition from linear tape-based output to interactive CD/DVD and ip-based delivery, helping lead firm to rapid five-fold expansion of client base over 2 year period.• Built-out Avid-based internal post-production facility, eliminating expensive monthly rental of suites at external post house.• Instituted media archive system, reducing time and expense of project recovery and increasing online media file flexibility.

Edited complex technology marketing and training content with output to Beta-SP and VHS.

- Digitized, edited, and compressed video to be used in Eloquent’s Web-based rich media player.