Eric Wei Email & Phone Number

Canada

London, Ontario, Canada

• Acted as a mentor, support system, and community leader for a tight-knit community of 79 students by providing the appropriate campus resources for diverse mental health, inclusivity, and academic concerns
• Fostered a safe and welcoming community for students by hosting educational floor meetings, leading mediations between floormates, performing duty rounds, and setting an example of effective community behaviour
• Coordinated residence programming events to address student needs, positively impacting 150+ attendees

Toronto, Ontario, Canada

• Identified gaps in advertising campaigns based on factors such as search terms, ad type, product popularity, and category competitiveness, ultimately identifying nuances to optimize ad spending for innovative products
• Proposed 26 virtual bundles based on Amazon's Market Basket Data to solve the fundamental problem of small basket sizes that have historically reduced share in several key categories
• Showcased key brands by revamping Kraft Dinner’s brand store and generating six million impressions for Mio at Amazon Camp

• Managed lead generation using Apollo Sales Intelligence to source and engage with 300+ C-Suite executives and founders; compiled a list of 500+ leads and facilitated tailored outreach using LinkedIn Sales Navigator
• Assisted with other sales projects alongside a team of 4 interns, contributing to the start-up’s steady growth in publishing 15 interviews with industry leaders monthly, including companies such as RBC, CGI, and Korn.
• Innovated outreach methods using AI to personalize messaging, leading to a 16% increase in response rate

• Identified 40+ potential clients for commuting consulting services such as emissions reporting, remote work support, and achieving the newly established “Best Workplaces for Commuters” certification
• Analyzed KPIs in sales by establishing a Monday.com sales dashboard and identified points of improvement in workplace satisfaction through a survey report, highlighting key insights to help visualize points of growth
• Extended outreach by compiling a list of opportunities, including 8 sustainability events and 8 LinkedIn groups

Ottawa, Ontario, Canada

• Classified 1500+ companies using the NAICS 2022 classification system, CCS, and BRS, cleaning the data for the quadrennial wholesale trade industry report, accounting for $100 billion of Canada's GDP
• Worked alongside 4 student interns selected from an applicant pool of 50,000 students and completed researching a list of 500 companies within 16 days, exceeding expectations by 15%
• Flagged common issues in the data cleaning process to manager and interns for a more efficient procedure

• Taught students, ranging from kids and to adults, elementary music theory and piano through weekly lessons, providing a foundational understanding of music in 4 months.
• Explained musical concepts such as scales and chords by relating the material with examples tailored towards the student and creating a comfortable environment for students to ask questions and curiously explore.
• Prepared weekly lesson plans, sheet music, and answered messages on a daily basis.

Ottawa, Ontario, Canada

• Managed transactions with customers, including coupons, returns, refunds, and lottery.
• Resolved customer complaints, guided them and provided relevant information.
• Handled store inventory by pulling items from storage and stocking shelves.

Bachelor Of Arts - Ba, Honours Of Business Administration

Extracurriculars: Ivey Marketing Club and Career Peer

Bachelor Of Arts - Ba, Economics, Gpa 3.9/4.0

Extracurriculars: Western Chess and Go, MusicBox Children's Charity, A Capella Association of Western

High School Diploma, 95%

Extracurriculars: Students' Council, Music Council, Relay for Life, Bell Roar Newspaper, DECA, Operation Smile, Semi-Annual Escape Room.

Level 10 Piano

Practical exams and music theory exams completed (including Music History 10, Harmony 10)