Eric Judka Email & Phone Number

New York, Ny, Us

Westfield, Nj, Us

Led the execution of new Growth Model resulting in a substantial step change market share and brand trajectory. Spearheaded the implementation of a digital-first consumer marketing strategy driving heightened awareness and sourcing new volume for the brand.Strategically realigned the leading brand to capitalize on prevailing self-care trends, leading to the attainment of the highest market share to date (+50 bps vs. PY) Achieved a business growth of over 30% in the past three years, 2X category growth rateResponsible for total Advertising & Promotions budget including Consumer, E-commerce, and Medical marketingOptimized the Advertising & Promotions budget by 20% through a strategic transition to a digital-first model Led Multi-Year Strategic Planning intended to provide guidance towards achieving long term growth aspirationsImplemented Market Research plan to gather insights used to drive Messaging, Packaging and Brand Positioning changeDeveloped a comprehensive 4-year (NPD) pipeline, pioneering its creation from inception in an environment where none had previously existedExecuted new DTC website to generate incremental revenue and consumer insightsCrafted Media Plan leveraging new YouTube Effective Reach model resulting in 42% lift in Ad AwarenessForged meaningful relationships with US & Global HQ Cross Functional Partners allowing for Business EfficienciesNominated and selected to represent BCX USA for the Pilot Biocodex Boost & Share Program

Ronkonkoma, Ny, Us

Developed new brand strategy to ensure continued brand growth within the Natural Channel. Leveraged Consumer Insights and Market Research to identify new consumer segment, broadening targeting.Led internal brand team and cross-functional partners to execute business strategies in media and trade promotionsIdentified opportunities for brand to test Digital tactics leveraging learnings to optimize and deliver increased ROIManaged forecasting and P&L to meet business needs and deliver against targets on the $100MM+ Global businessDrive New Product Development across 10+ Near and Long Term Renovation & Innovation ProjectsAnalyzed & refined Sales Promotions to deliver increased sales with key accounts, leading to sales above target for 3Q

One A Day, TruBiotics, Flintstones, Citracal & BeroccaLed and developed new product initiatives integral in driving continued brand growth across the $300MM+ One A Day, TruBiotics and Children’s Nutritionals businesses by leveraging consumer insights and marketplace trends• Influenced innovation pipeline development for Nutritionals Franchises, leading strategic planning to identify short-term pipeline opportunities and partnering with market research and product development teams to identify long-term innovations• Identified growth opportunities and developed business cases through facilitation of ideation and innovation workshops with cross-functional partners• Accelerated multiple initiatives towards key launch dates by partnering with cross-functional teams to overcome hurdles and complexity • Identified Consumer Insights that led to new claims and strengthened positioning in-market through product reformulations and improved product margins• Partnered with cross-functional team to keep future innovation projects on track for launch; refined projects through consumer validation and prioritized projects based market readiness and strategic fit

Led cross-functional teams and external agencies to execute business strategies in advertising, media, trade, consumer promotions and digital across Active Series, DreamWalk and new product launches Dr. Scholl’s Express Pedi and Dr. Scholl’s Duragel. • Delivered strategic recommendations & breakthrough creative communication campaigns across sub-brands• Developed and executed new creative strategy which repositioned sub-brands Active Series & DreamWalk• Collaborated with agency to develop and execute new TV creative across Active Series, DreamWalk and Express Pedi• Managed forecasting, A&P spending and P&L alignment to meet business needs and deliver on organization targets• DreamWalk – key member of cross-functional team that successfully drove repositioning efforts for declining For Her line with new DreamWalk (DW) brand name, packaging, claims & communications; Received 1Q14 Marketing Excellence Awardo Outpaced breakthrough norms by +30% via memorable TV spot, leveraging celebrity endorser (Heidi Klum)o Exceeded consumer interaction rate benchmarks by +70% on Digital Advertising, including breakthrough Undertone page-takeover campaign with celebrity endorser o Developed targeted digital programs that built advocacy and promoted social sharing by increasing awarenesso Generated media buzz and consumer awareness during DreamWalk launch; media day resulted in 230MM+ impressions and 90+ placements complimented leveraging celebrity endorser’s social networko Redesigned sub-brand website with engaging interactive content, consistent with new brand positioning o Created in-store and promotional plan through collaboration with retail and shopper marketing teams, that heavily leveraged synergistic digital opportunitieso Collaborated with cross-functional teams to craft a robust Year 2 marketing plan post DreamWalk relauncho Lead the commercialization and launch rollout of new product for Dr. Scholl’s, the DreamWalk Express Pedi

Managed day to day operations of a $150MM portfolio of brands across Cough/Cold categories; identified efficient ways to grow the business with a focus on financials, consumer promotions, and trade strategies• Maximized Activation & Promotion tactics that drove Consumer Loyalty and Retention and drove growth o Met Cough/Cold Gross Profit goals and exceeded PMI by +5.5%; Exceeded Plan Net Sales by +2.5%; Achieved goal of increasing Household Penetration on both brandso Exceeded Afrin Net Sales by +0.6% and exceeded PMI by +3.6%; Exceeded Coricidin HBP Plan Net Sales by +3.2% and PMI by +11.2%• Increased Afrin sales +7% through successful execution of Afrin Defense Plan; minimized new category entrant through competitive communications, ensuring retention of Afrin users and Merck Consumer portfolio protection • Coordinated 2014 Cough/Cold Marketing Plans, leveraging Lessons Learned to identify key business drivers • Initiated and delivered strategic in-season marketing plan optimizations for Coricidin HBP; successfully defended against branded competitor leading to product delistment• Implemented Professional Marketing Plan for Coricidin HBP, leveraging Consumer Insights, Professional Agency recommendations and internal fulfillment; developed resources to increase HCP awareness driving product recommendations and consumer loyalty • Managed Digital Strategy/Execution and Search Engine Optimization vendors; enhanced executions to increase relevance and improve consumer website experience• Leveraged partner relationship with the American Heart Association, exploring/evaluating opportunities for increased engagement and consumer touchpoints

• Managed one of the highest revenue-producing territories in the nation promoting blockbuster cardiovascular/metabolic and respiratory products.• Established and maintained long-term regional market share leadership in competitive markets through strategic and tactical planning and targeted execution.• Utilized Merck New Commercial Model, continually assessing customer knowledge and Merck strategy to maintain strong customer relationships and maximize sales.• Worked closely with counterparts to develop and implement strategic business plans intended to increase market share by outlining tactics, activities and resource utilization.• Served as Point Representative on key initiatives across district, super district and region.• Completed lifecycle for Zocor and Cozaar/Hyzaar with territory share higher than nation.• Worked with teammates to develop a deep understanding of the needs of the customer to best deliver relevant information and resources.• Exhibited teamwork by collaborating with cross-functional teams on shared Health Care Provider networks and overlapping Merck Medical Forums and joint business goals.Awards• 2011-2012 Regional Business Analysis Champion (RBAC)• Vice President’s Award, Metro NY and Greater NYC/CT – 2006, 2009, 2010, 2011 (HOF)• Top Performing Territory – 2010, 2011• Director’s Club Award, Greater NYC/CT Region, 2008• Rookie of the Year, Metro New York Region, 2004• Greater NYC/CT Region MVP Award – 2010, 2011• Greater NYC/CT Northeast Regional Leadership Award, 2005, 2007, 2009, 2011• Awards of Excellence - Januvia Point and Cornell Update Your Medicine Conference

Yardley, Pa, Us

• Part of a 600 member sales force to GlaxoSmithKline with a product portfolio of Coreg and Paxil CR.• Managed the promotion, education and sample distribution to key customer base.• Increased portfolio sales and expanded market share with key customers in territory.• Increased Paxil CR market share over 7%; Coreg market share increased over 4% - ranked 30th.

Us

• Wrote press releases, media alerts, pitch letters, client backgrounds, briefing reports, recommendation memos and monthly summary reports for clients.• Participated in creative strategy meetings for current clients and new business pitches.• Pitched national and regional media, trade publications and other outlets to place products, set up client interviews and update current client news.• Managed the day-to-day activities of an Account Assistant and an Intern.

New York, Ny, Us

• Pitched major national media and place stories for a variety of top-tier clients.• Wrote media advisories, press releases, pitch letters, etc. and coordinate high-profile media events.• Assisted with duties for 22 accounts, including media lists, press clippings and status reports• Participated in creative strategy meetings for current clients and new business pitches.

M.B.A., Marketing

Bachelor Of Arts (B.A.), Communications And Psychology

Education record

Education record