Eric Wyatt Email & Phone Number

Seattle, Us

Own the full customer lifecycle and drive growth through acquisition, activation, engagement, and retention, increasing customer lifetime value and business impact.Lead global GTM strategy through the execution of integrated marketing campaigns across North America, Europe, and APAC to fuel demand and pipeline growth.Leverage data-driven personalization to deliver personalized experiences at scale, boosting adoption of Amazon Business features like Business Prime.Partner with product, sales, and analytics teams to align marketing efforts with business goals, managing an extensive marketing budget for maximum ROI.

Seattle, Us

Global leader responsible for delivering new business growth across all segments for Amazon's fast growing B2B procurement product, Amazon Business, in North America, Europe, India and Japan.Delivered top-line growth for SMB, Mid-Market and Enterprise business segments via a variety of demand generation initiatives, multi-channel campaigns and cross-functional teams. Own budget and ROI projections for acquisition budget distributed across Paid Media, Content Syndication, Search, Partnerships, and alternative paid acquisition channels.

Seattle, Us

Owned and developed the global acquisition strategy for Amazon's small and medium business (SMB) segmentDeveloped global GTM strategy leveraging owned channels (Web & Email), paid channels (Social, Display and Paid Search) and in person marketing campaigns to register new business into the platform

Seattle, Us

Owned the onboarding, engagement, and retention of business accounts across the Amazon buying experience. Leveraged a business lifecycle marketing model to move Customers through multiple stages of the buying journey to become active, loyal, buying businesses.Launched proprietary Amazon Business mobile app across all global marketplaces. Leveraged mobile app as a key channel to improve brand awareness, acquire businesses and retain them through app-based marketing.

Seattle, Us

Core responsibility of supporting the growth of Amazon's fast growing B2B procurement product, Amazon Business through business onboarding, activation and retention. Tasked with onboarding new businesses to Amazon Business, habituating the core savings features and successfully launching their buying with the platform. Launched Amazon Business incentives platform as a core feature of the procurement product. Developed the go-to-market strategy to use incentives across the new business experience. Developing machine learning models to deliver personalized recommendations throughout the onboarding process

Seattle, Wa, Us

Core responsibility of managing Starbucks proprietary, machine-learning driven personalization platform which achieves 1:1 offers and communicates to over 30M SR customers weekly Tasked with identifying new innovations, create project plans and worked with our technology team to launch enhancements such as regionalized offers, configurable games and A/B testingManage a team of Marketers who build and deploy the personalized offers on a weekly basis. Team deployed over 160 campaigns which reached over 1.6B customers in 2018 Unlocked triggered, dynamic push notifications to deliver mobile communications to SR customers within offer which increased engagement and win rate across all game constructs Launched and operationalized Starbuck’s digital “Single Use Coupon”, a 1-1 customer acquisition tool that offers personalized discounts to customer outside of the Starbucks Rewards ecosystem via email, app and SMS. Leveraged tool to communicate with customers for promotions like Happy Hour and partnership promotions with Spotify, Uber, & Amazon

Seattle, Wa, Us

System’s lead of CM, an Oracle based campaign management software that deployed over 250 digital email marketing campaigns to SR members in 2018 driving over 60 million dollars in NIRProject lead for launch of Rewards E-mailable Welcome Series that takes new members through 21-day series habituating features of the program like Mobile Order & Pay and Auto-ReloadOrchestrated the Starbucks Rewards promotional calendar, managing the publishing, intake of new campaigns and weekly changes to deliver over 1 billion dollars in member spend quarterlyDeveloped and maintained a detailed understanding of segmentation methodologies and the data that supports Starbucks personalized marketing campaigns

Seattle, Wa, Us

The primary role of this position is to maximize profitability and retain existing business through strategic selling and leveraging marketplace analytics.Maintained customer, venue, and program data accuracy within Tableau & Oracle to build analyses that drive business decisions in an ambiguous environmentMonitored marketplace trends relating to pricing, product innovation, and merchandising.Led and implemented a cross functional effort to continuously optimize the team's customer relationship management toolRe-engineered the promotional autoship process to reduce shipment errors by over 60% YOY Lead development of the 5 year strategic plan for the inside sales account role and built a pipeline of projects to elevate the capabilities of the team through 2020Winner of the National Fall Promotion sales contest 2015 & 2016

Seattle, Wa, Us

Bachelor Of Science In Business Administration, Marketing

International Project Management Certificate