• Pioneering startup-based company developing offline streaming service for train, bus and ferry in Indonesia• Secured a long term deal with the largest train operator in Indonesia and convinced the client company to adopt on a new term of business model. • Oversee daily company business operation while actively involve in overseeing specific product development for each client needs.• Reinvented the core product to create a high social impact product line by supporting Ministry of Underdeveloped Regions & Transmigration to provide and implement e-education solution in underdeveloped region across east Indonesia (West Papua, Halmahera, NTT)• Coordinate with other directorate to create strong business plan and strategies.• Actively involve in negotiating and securing business deal with potential clients, partners and investors.

• Worked with the industry big names such as Google, Spotify, iflix & others and to integrate, bundle and launch their VAS related product with Indosat.• Lead a team in doing research, analyze and do negotiation with various prospective content provider partners, both local and international, in regards to business model, contractual terms and product customization. Some of the partners are Universal Music, Barcelona FC, Arsenal FC, Gameloft and others.• Worked closely with IT team to translate business and marketing requirements and worked through each specific technical challenge of the product key success factor and vice versa.• Explored opportunities to develop, enhanced and implement new digital promotion tools within the company for VAS services to increase product penetration and revenue.• Worked closely with Regulatory Team to create VAS policy in response to the dynamic government regulation.

• Oversaw revenue performance for each content provider partner in a regular basis.• Developed programs with content provider partners to increase product penetration, revenue performance and customer loyalty.• Identify opportunity to enhanced customer experience by adding new product feature and customization by working closely with the IT Team.• Worked closely with Customer Service Team to manage and enhance VAS services customer experience.• Actively assist and gave input to the Legal & Regulatory Team in solving legal issue related to VAS services.

• Responsible for VAS Group performance reporting • Assist in create and develop VAS roadmap and strategy• Continuously search, analyze, present and develop new ideas and opportunities for new revenue generator• Collaborate with cross function team including IT, Legal and Marketing in developing new product