Worked along the Global Brand team to implement, systemize, and expand the Twitter brand across marketing and product environments, and lead projects within @Studio for Consumer and B2B campaigns for North America and global markets.Duties:• Provided creative/design direction and management of design/concept teams with hands-on development of creative and design systems. • Provided brand design oversight, and design direction for projects and campaigns.• Lead brand trainings and creative oversight of our agency partners and global teams.• Collaboratred with our strategy and global brand team to expand positioning, design systems, brand guidelines, business templates and assets to facilitate brand design excellence while overseeing regionalized implementation for our global markets.• Collaborated with Grilli Type Foundry and global cross-functional partners to localize and implement non-Latin versions of Twitter’s first proprietary typeface “Chirp”.

First as a freelance practice, and later as a small design agency, OK Studio worked alongside clients 
and global agencies to help build meaningful brands. • Managed all operations of the company, developed brand strategy and provided hands-on creative, supervised and mentored freelance creatives.• Lead a team of designers, illustrators, copywriters, and web developers to service clients in CPG, retail, tech, entertainment, hospitality, and beverage.Clients: Nike, Converse, STAG Provisions, Bonobos, Jack Daniel’s, Bulleit Bourbon, Rambler Sparkling Water, Whole Foods, Gillette, Facebook, AARP, Austin City Limits, Alamo Drafthouse Cinema, and others.

Worked along company founders, production managers, and sales teams to develop an RTD coffee brand from concept to execution.• Developed brand identity and design system, including brand standards, packaging system, 
voice and tone, overall look and feel, as well as the direct-to-consumer experience.• Managed all creative operations, including creative direction for photographers, copywriters, 
illustrators, web developers, and production vendors.

Brand development for startups and small companies, with a specialization in consumer packaged goods.• Creative lead for projects including brand strategy, hands-on creative execution, client communications and employee mentoring.Clients: Austin Beerworks, Boulevard Brewing Co., Pabst Brewing, Brown-Forman, Epic Records, Lollapallooza, Hasbro, Howler Bros, Pinthouse Pizza, H-E-B Grocery, W+K, Arnold Worldwide and others.