Erick Orozco Email & Phone Number

Buffalo, NY, US

Chicago, IL, US

• Lead development and sales implementation by channel, category and product.
• Accountable for the development, budget annual plans (JBP’s) and long term strategy for the region.
• Accountable for Financial results: P&L, sku profitability, volume mix and TDMK spending(GSV, D&A, CMA and D&A)
• Align sales target with our distributors and monitor Sell In, Sell Out, Inventory and DOH.
• Trademarketing leading and strategic execution focused on core categories.
• Work with cross functional teams Supply, OPS, Finance, Revenue Management to plan, build and execute our strategy in the region.

• Responsible for new business plan market research: evaluating industry forecast, competitor analysis, understanding the market to establish target and risk management.
• Business Plan implementation, processes and procedures. Present operational results to stakeholders looking for new and existing strategic partnerships and alliances.
• Evaluate business opportunities to meet the financial goals of the company.

• Oversaw district sales operations for distributing company serving nearly 6,000 customers and manage 7 direct reports (supervisors) and 70 sales staff overall.
• Identify and develop new sales programs to meet sales goals either for retail or wholesale, based on the sales results, trends, consumer behavior and market segmentation.
• Strategic decision making being responsible over 35% nationwide gross sales: Setting and controlling the KPI’s, territories, sales, distribution expenses and budget execution for investments.
• Efficiently administrate company assets (coolers, bonuses, discounts, credits) through analyze of detailed reports in regular basis to guarantee proper control and contribute the profitability of the business.
• Coordinate and control the implementation of trade marketing plans in order to meet sales and marketing goals and improving competitive position for the company's products.
• Negotiate and manage special deals, offers and discounts for specific target of clients that require special attention, in order to increase revenue.

• Effectively manage sales team members guiding and motivating them to meet their sales targets and improve KPI’s through operational excellence
• Coordinate sales activities aimed at increasing sales, using the know-how and resources provided by the company
• Prepare and present different sales reports in regular basis (daily, weekly and monthly)
• Administrate and quick resolution of customer complaints to enhance customer loyalty

• Develop new strategies to respond to high volume client concerns and meet budget guidelines
• Promote cost-effective solutions for clients
• Ensuring the implementation of sales and marketing strategies to increase revenue
• Establish and maintain positive and productive work relationships with all staff, customers and business partners

Chicago, Illinois, US

Cape May Court House, New JerseyInterexchange Work & Travel