Erick Perez Email & Phone Number

New York, United States

Rifle, Colorado, United States

• Launched a family-run bakery and café business to bring a taste of Guatemala through family recipes and direct sourcing of coffee products.
• Grew social media presence for the business across Facebook, Instagram, Snapchat, and TikTok by creating content around new product launches, product highlights, and community events.
• Tracked all revenues, expenses, and cash flow data and analyzed expense categories to determine cost trends.
• Participated in the Rifle Downtown Business Development Committee, reviewing the county’s financial statements for potential cost saving opportunities to fund more community programming and events.
• Generated strong brand recognition within the community, leading to 5-star reviews and winning the Business of the Year award from the Colorado River Valley Chamber of Commerce.
• Featured in multiple local news media outlets, including the Denver Post, Aspen Times, Post Independent, and Alpine Bank

Greater Minneapolis-St. Paul Area

• Managed over $1M budget for a Gen Z Discovery initiative. Ensured team and partners developed a collective conscience around maximizing business value through relentless commitment to critical thinking.
• Partnered with variety of external vendors including product development agencies, marketing and advertising agencies, and Gen Z subject matter experts from partner universities, enhancing understanding of target.
• Conducted primary and secondary researching including focus groups, surveys, and lifecycle journey mapping for Latino and Gen Z populations to discover findings that informed business development strategies
• Created modules and marketing materials in Spanish and English for bilingual financial representatives to increase business development efforts within the Latino community
• Represented Thrivent at conferences and networking events across the country, demonstrating the brand through speaking engagement and booth events

Greater Minneapolis-St. Paul Area

• Collaborated with Thrivent’s Latino Career Channel and Thrivent Student Resources, defining and prioritizing new ways to reach the Latino market.
• Worked closely with National Director of New Business Development, developing and prioritizing corporate strategy, key projects, areas of analysis, and operational benchmarks.

• Fully licensed as a general lines agent (property & casualty, life & health).
• Delivered prompt and cost-effective service to internal and external customers, offering in-depth explanation of policies, including all advantages and disadvantages of various options.
• Gathered and analyzed relevant customer financial and historical data, determining eligibility and appropriate rate.

Master Of Business Administration (M.B.A.), Strategic Growth

Activities and Societies: Admissions Ambassador

Bachelor Of Arts (B.A.), Financial Economics, Latin American Latino & Caribbean Studies

Activities and Societies: Collegiate Fellow | Prepare Ministries President | Investments | Entrepreneurship Club | Spanish Tutor | Student.

International Baccalaureate Diploma

Activities and Societies: The National Honor Society | Student Achievement Tutor | Young Life | Buddy Program |Taekwondo | Soccer