Marketing/Project Coordinator
Stoney Creek, Ontario, Canada
Responsibilities• Led the development of e-blasts, coordinating design with the agency and scheduling via Zoho CRM• Created and managed monthly LinkedIn social media calendars in collaboration with the agency• Updated and maintained CCG's website as needed with agency support• Proposed initiatives to enhance company brand awareness• Assisted in project tasks, budget estimation, customer service, and delegation of site deliverables• Produced spec sheets, case studies, and promotional materials for CCG's products and services • Established and refined internal marketing proceduresAchievements • Successfully expedited the website launch taking it live within three weeks of joining, ahead of the original August 2022 schedule • Gained the owner's confidence to direct marketing strategies and operations, serving as a consultant for optimal marketing approaches• Organized and managed a social event with 108 business clients, achieving a 90.76% attendance rate• Managed CCG's newsletters of 400+ contacts, achieving an average open rate of 26.7%• Increased monthly website traffic, averaging 907 usersLinkedIn Analytics• Grew followers from 721 to 1032, a 43.13% increase• Achieved 9.3k impressions in Q1 (38.5% increase) and 14k impressions in Q2 (45.7% increase)• Maintained a 7.34% engagement rate (ER) in Q1 (28.6% decrease) and increased it to 8.4% ER in Q2 (14.5% increase)• Generated 288 clicks in Q1 (28.4% decrease) and 595 clicks in Q2 (106.6% increase)• Recorded 74 shares in Q1 (39.6% increase) and 98 shares in Q2 (32.4% increase) • Garnered 392 reactions in Q1 (30.2% increase) and 631 reactions in Q2 (61% increase)• Top posts achieved engagement rates of 33.83%, 25%, and 20.45%