Erick Solis Email & Phone Number

New York, NY, US

New York, New York, United States

• Lead the social intelligence research practice at Paramount Advertising.
• Empower ad sales partners with rich social media insights that fuel client conversations, inspire marketing ideation, elevate thought leadership, and drive ad sales revenue.
• Oversee the development of custom social media analytics and social intelligence insights that support inbound RFPs and RFIs from agency partners.
• Leverage owned social analytics, syndicated social audience data, and social listening methodologies to position Paramount’s valuable social media audiences and highlight the success of advertising campaigns.

New York, New York, United States

• Led analytics design and execution for social intelligence research studies commissioned by global brands. Projects focused on developing a deep understanding of online consumers, gaining competitive intelligence, and.
• Oversaw social query design, text mining, advanced analytics, and data visualization processes. Outputs empowered account service teams to elevate insights and illuminate client blind spots.
• Managed and trained team members on social intelligence methodologies, analytics capabilities, and the analytics process.
• Worked to identify new client needs and opportunity spaces in order to optimize the social analytics process and develop new research approaches.

New York, New York, United States

• Supported the Senior Analytics Director on the analytics design for social intelligence projects.
• Collaborated with the team on social query development, QA, text mining, and data visualization.
• Managed a team of social data analysts.

New York, New York, United States

• Led the analysis and presentation development for custom social intelligence projects conducted for clients across various U.S. industries.
• Leveraged the power of social data and analytics to uncover human-centric insights that answered business questions and fueled organizational growth.
• Collaborated with internal partners such as brand health tracking experts and business strategy consultants to infuse social data insights into other market research methodologies.

New York, New York

• Supported the ad sales organization with audience insights used to position linear, digital, and social properties. Proactively updated network and property one-sheets, cross-platform rankers and trend slides, ad.
• Partnered with senior sales and marketing leaders on the development of strategic sales decks as well as category and consumer insights presentations.
• Team lead for digital and social ad sales requests. Uncovered actionable insights and trends that demonstrated the value, scale, and growth of our digital and social audiences.
• Delivered digital campaign metrics and sales positioning for branded content that lived on our sites, apps, and social channels. Partnered with the digital activations team from campaign inception through the final.

New York, New York

• Delivered market and cross-platform audience insights that were leveraged by sales executives to drive revenue.
• Supported sales with ad-hoc research requests for client retention and growth. This included category research decks, campaign performance recaps, custom research, and ad effectiveness studies.
• Provided marketing with research to support ideas and creative concepts, built IP decks, sales opportunity decks, campaign recaps, e-blasts, and newsletters.
• Regularly updated linear and digital network one sheets, created cross-platform property one sheets, and pulled data for dashboards and pacing reports.

New York, New York, United States

• Scanbuy is the global leader in developing high-value mobile engagement solutions that drive new purchases, grow brand awareness and create stronger customer loyalty. Enterprises, agencies and organizations use the.
• Created powerful presentations, marketing collateral, trend reports, case studies, and mock-ups that were leveraged by sales executives.
• Led email marketing efforts to develop new business opportunities for sales executives as well as maintain relationships with existing clients.
• Hosted product training sessions for new clients and worked with clients to set up accounts, fix bugs, and ensure smooth operation of the platform.
• Managed corporate website, blog, and investors portal.
• Managed ScanLife social channels including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Google+.

Union, New Jersey

• Served as a global logistics coordinator for IMRA-Kean University International Business Conference bringing together a mix of around 70 Ph. D.'s and executives from all over the world to present academic research and.
• Tutored and lectured undergraduate students in business statistics and international marketing courses while providing professors with grading, clerical, and research assistance.

New York, New York

• Supported the Director of Research, Research Managers, and Research Analysts on the development of insights deliverables for ad sales stakeholders.
• Developed marketplace presentations, updated program ratings tracks, and used quantitative and qualitative resources such as Nielsen and MRI data to create sales pieces.

Costa Rica

• Conducted an in-depth analysis of the United States software industry with a focus on the East Coast.
• Uncovered business opportunities and recommended a strategic plan of entry into the US market.

Kean University

• Tutored undergraduate students in a variety of English courses including world literature, creative writing, and English 101.

• Led a group of incoming freshman students in a writing studio. Encouraged the contribution of ideas and provided constructive feedback to students on their writing.
• Effectively prepared high school graduates for their freshmen experience in writing intensive courses.

Master Of Business Administration (M.B.A.), Global Management

Activities and Societies: Graduate Assistant to the School of Management, Marketing, and International Business GPA: 3.9

Bachelor'S Degree, International Business

Activities and Societies: Kean University Men's Soccer Co-Captain, Nu Delta Pi Fraternity. Honor Societies: Phi Kappa Phi, Lambda Alpha.

Diploma

Activities and Societies: Summit Varsity Soccer Captain