Ericka Cantave Email & Phone Number

Seattle, WA, US

Seattle

• Build and manage a versatile team to deliver world class e-commerce strategy and tactics to drive client’s business in e-retailer space.
• Craft and deliver e-commerce marketing and advertising plans, including programmatic advertising, paid search, and promotion planning.
• Proficient in analyzing large datasets to identify category trends and insights to develop strategic plans that achieve client goals and initiatives.
• Design, coordinate and implement critical path schedule with internal Stackline team as well as external client team to drive new product launches, advertising plans, growth plans, etc.
• Own and cultivate the client relationship (up to C-Level) to ensure all client needs are being met and exceeded where possible.
• Identify emerging opportunities for Stackline to launch new business initiatives for both software and services.

Seattle, Washington, United States

Greater Seattle Area

• At Stackline we are building innovative retail intelligence software, tools, and services to help the world’s most dynamic brands optimize their investments in digital advertising and e-commerce. As part of our Channel.
• Forecasting, profitability analysis, and inventory management
• Pricing and promotional strategies
• Vendor Central and Seller Central management
• AMS / AAP / AMG campaign management
• Content development and optimization

Greater Seattle Area

• For Zulily Women's team,
• Developed high-profile portfolio of 54 key vendors, increasing sales by 30% (from $18M to $23.4M) in first year during on-boarding portion of business, as result of focusing on vendors’ highest selling styles and.
• Built strong partnerships with key vendors by identifying vendors’ strengths and weaknesses, utilizing opportunities for vendor improvement via product development sessions, competitive pricing, key items and lead time.
• Streamlined vendor onboarding process workflow with creation of checklist for all departments involved, thereby avoiding delays and minimizing risks during new product and vendor launches.
• Drove sustained growth as result of acting as key vendor liaison throughout product development lifecycle, from contract execution to after sales support and performance management, achieved with providing outstanding.

Montreal And Seattle Offices

• For Groupon Canada (Goods Division),
• Planned vendor website event frequency ensuring constant and high level of selection year-round for high traffic and volume days for implementation of promotional calendar that optimized sales by 40% YOY for all.
• Reduced PO-to-ship lead-time from 7 to 2 days as well as vendor return and cancel rates to less than 1% with creation of training tool that aided in vendor reorganizing warehouse set-up.
• Optimized mix of low-margin branded vendors and high-margin generic vendors on e-commerce platform increasing profitability by commodity type that resulted in end of year margin of 55%.

Montreal, Canada Area

• For Rhino Freedom which was the official Canadian distributor/manufacturer and retailer of Marc Ecko and all Ecko brands in Canada.
• Boosted customer traffic and created higher conversion rate due to refocusing image and brand by aligning direction and defining look for target customer.
• Realized average of 30% savings as result of buying SKUs in season and going to market to buy fast fashion styles.
• Reduced shipment costs by 15% through systematizing consolidation strategy regarding shipments coming from Los Angeles.

Montreal, Canada Area

• For École Supérieure de Mode de Montréal
• Developed product development and sales management course students with applying theoretical learnings to real-world problems by truly understanding difficulties when creating profitable product.
• Trained students to take trends or ideas and produce viable product for market as result of analyzing all aspects of product development lifecycle.
• Received student course satisfaction score over 90% each year class was conducted.

Montreal, Canada Area

• For Buffalo David Bitton (Retail Division),Reporting to VP Retail, responsible for sportswear and denim departments (men and ladies), 2 assistant-buyers, 2 planners and 2 allocators, 15 retail stores
• Managed budget of $20M per season and maintained gross margin at end of season above 55% while keeping plan accuracy of 80% using open-to-buy and markdown schedule as well as pre-planning exit strategies for low.
• Organized and engineered “seasonal injection” process within company, in collaboration with international cross-functional teams and suppliers in response to market demands allowing quicker response by organization.

Bachelor'S Degree, Management And Fashion Design

In 2005, recipient of the Scholarship of the City of Montreal for best project in fashion marketing.

Dec (College Degree), Fashion/Apparel Design