Ericka Richards Email and Phone Number

As a versatile and data-savvy CPG professional, I excel in generating comprehensive sales reports, conducting financial analysis, and leveraging insights to identify growth opportunities and optimize business strategies. With a proven track record of success in sales planning, forecasting, and category strategy, I have worked on prominent retail giants and digital accounts such as Wal-Mart, Target, Amazon, Apple, and Google in the Home Entertainment category. What sets me apart is my collaborative approach, working seamlessly with cross-functional teams and building strong partnerships based on trust, adaptability, and flexibility. My ability to identify retail opportunities and strategically optimize product placement has consistently delivered outstanding results. I am a reliable partner who actively seeks out information, asks pertinent questions, and takes ownership of decisions, capable of speaking confidently to all organizational levels.In my current role as Senior Manager, Sales Strategy, Planning & Analytics at the Walt Disney Company, I lead a high-performing team responsible for managing the catalog assortment, promotions, sales performance, analysis, and insights for key accounts. I successfully implemented strategic account-level product resets, negotiated remarkable SKU count increases, and drove the seamless integration of Fox/Disney data, ensuring uninterrupted operations and business continuity.With a strong focus on revenue growth, data-driven insights, and leading high-performing sales analytics teams, I am poised to excel in any CPG role and make an immediate impact. Let's connect and explore how I can contribute to your organization's success.