Ericka White Email & Phone Number

Tulsa, Ok

•Coordinate priorities by setting deadlines and monitor progress for Marketing team to ensure on-time delivery of completed projects•Communicate and work with Product Development, Sales, and Purchasing team to ensure on-time deliveries of projects•Prepare and report project status updates to Sr. Management and discuss successes and pain points•Manage gift-with-purchase promotions including analyzing rate of return on campaigns, work with 3rd party fulfillment company, and manage inventory of promotional gift•Work with multiple vendors to stock promotional apparel and accessories for internal use and retail outlets•Maintain previous responsibility of the Go-To-Market Project Analyst as listed below

Tulsa, Ok

•Track the progress of one or more projects from planning through implementation via the project plan; coordinate communications with stakeholders; maintain documentation to ensure the accuracy and timeliness of the project•Maintain project assets, communications, and related database(s)•Facilitate uploading of new product data into ERP system•Assist in creation of in-house research projects•Assist in website updates and creation of digital metrics and B2C sales reports•Maintain data in PIM-DAM systems•Participate in planning and executing B2C promotions•Create, maintain, and disburse reports related to the project•Evaluate and monitor the overall project; identify potential pitfalls impacting the project•Address variances, provide impact statements, and offer solution recommendations•Review and report on the project’s budget and finances•Routinely perform complete or component analysis; conduct research and analysis to evaluate, integrate, or improve program or project productivity•Notify the project team any abnormalities or variances

Tulsa, Oklahoma Area

Jeanmarie Creations is a Tulsa-based company that designs and supplies quality decorative gift bags and gift packaging and accessories. Their customers are Fortune 500 retail businesses and smaller outlets in the United States and Canada. • Support Sr. Management and Sales team with research and marketing information including, but not limited to, sale analysis of products within each account, as well as industry information and trends• Create and maintain the annual Sales Price List that is used company wide• Compile, analyze and organize presentations based on account-specific needs• Produce and manage quarterly royalty reports for licensed art• Negotiate and manage all art licensing contracts with outside agents and artists• Maintain design database used by Art and Sales departments• Work closely with multiple departments including Customer Service, Art Department, Accounting and IT on various projects• Manage 44% of total company accounts, including new customer sales and maintenance of current customer relationships• Co-manager of Walmart and Sam’s Club accounts• Only Sales Manager to open new accounts in 2016• Increased personal sales year-over-year by 9% while the company is down 2% overall• Led effort to reduce inventory cost by selling stale inventory at a 40% margin, allowing space for new inventory and helping the company’s bottom line

Oklahoma City, Oklahoma Area

• Responsible for statewide forecast of monthly newspaper circulation, both current and prospective subscribers• Maintained the monthly report that compared revenue of The Oklahoman to television and other competitive newspapers• Served as primary contact for all analysis and software programs used to help account executives in their daily/monthly prospect listings and business-specific requests

Oklahoma City, Oklahoma Area

• Coordinated direct mail marketing campaigns for all branch offices in 50 communities• Provided analysis of the banks internal customer information database which was used for marketing and cross-selling opportunities• Maintained departmental budget and expenses• Facilitated and reported findings to management on biennial Customer Satisfaction Survey that was distributed to over 37,000 customers statewide• Organized and helped facilitate the monthly management meeting and new employee orientation• Worked with a team on developing the bank’s website

Lamar, Mo

• Researched, analyzed and implemented new store format for top furniture vendor• Coordinated all marketing research projects, data collection and analysis • Researched and summarized industry trend sales and production projections for senior management • Maintained multiple industry-specific sales and inventory databases • Worked with product managers to support research needed for product development

Mba, International Business, 3.479

MBA

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services, 3.37

Activities and Societies: Delta Zeta and SIFE (Students In Free Enterprise)BA with emphasis in Marketing