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Ericka Barnes Email & Phone Number

Powering what's next in Research & Insights at The Davis Group
Location: Atlanta, Georgia, United States 9 work roles 3 schools
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Current company
The Davis Group
Role
Powering what's next in Research & Insights
Location
Atlanta, Georgia, United States

Who is Ericka Barnes? Overview

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Ericka Barnes is listed as Powering what's next in Research & Insights at The Davis Group, based in Atlanta, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Ericka Barnes.

Ericka Barnes previously worked as Director of Market Research, Senior Consultant at The Davis Group and Enterprise Market Research Accounts at Surveymonkey. Ericka Barnes holds Bachelor Of Arts - Ba from Columbia University.

Profile bio

About Ericka Barnes

I am an experienced insights and sales strategist with a passion for technology and understanding what makes people tick.I have a track record of progressive insight and account sales success in the media, technology, CPG, and software industries. As a consistent top performer, I endeavor to leverage an agile growth mindset, empathy, and my extensive experience in consumer research to uncover core customer needs and build lasting relationships that provide value and positively impact the bottom line.I’m currently working at Momentive (formerly SurveyMonkey) powering what's next in market research & insights. Areas of Expertise:• Consumer Insights • Consultative Sales • Innovation and Ideation • Qualitative and Quantitative Market Research • Account Management • Digital Marketing Measurement • Data Analytics • Solutions Sales • User Experience (U/X) Research • Concept/Product Development • Revenue Generation and Growth • Contract Negotiation • Marketing Mix/Sales Modeling • Software Sales

Current workplace

Ericka Barnes's current company

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The Davis Group
The Davis Group
Powering what's next in Research & Insights
Atlanta, GA, US
9 roles · 13 years

Ericka Barnes work experience

A career timeline built from the work history available for this profile.

Role listed

The Davis Group

Atlanta, GA, US

Director Of Market Research, Senior Consultant

Current
The Davis Group

Consult with clients across a wide variety of industries to provide competitive business and consumer insights that stimulate growth. Pitch, design, and moderate focus groups to inform business strategy sessions. Lead qualitative and quantitative research initiatives in myriad of methodologies ranging from traditional survey research and data mining to.

Oct 2015 - Present

Enterprise Market Research Accounts

San Mateo, California, US

Responsible for growing and supporting market research technology client relationships and sales at Momentive, the maker of SurveyMonkey.

Feb 2022 - Jan 2023

Commercial Accounts

San Jose, CA, US

Delivered happiness by finding and growing commercial technology software account relationships and sales.

Jul 2020 - Feb 2022

Account Director

New York, NY, US

Responsible for growing and supporting market research technology client relationships and sales.

Jul 2016 - Jun 2020

Director, Insights

Miami, FL, US

Generated insights that drove innovation and impacted sales. Managed consumer taste test facility (with staff of 8) and executed ~100 innovation tests annually to inform new product development and launch. Evaluated and informed advertising strategy. Led primary qual and quant research.

May 2014 - Jan 2016

Senior Manager, Market Research

Atlanta, GA, US

Led research and insights initiatives to help build the organization's knowledge foundation and identify proprietary new product innovations. Managed primary market research projects spanning qualitative and quantitative methodologies.

2013 - 2014 ~1 yr

Research Director

New York, NY, US

Quantitative and qualitative consumer research to inform advertising strategy/development for a diverse and prestigious client roster including: AT&T, Georgia-Pacific, ING, Florida Department of Citrus, REI, Bayer, Blue Cross Blue Shield of Florida, Embassy Suites, and Georgia Lottery.

Mar 2011 - Oct 2013

Consumer Insights

Minneapolis, Minnesota, US

Led multiple company-wide, cross-functional research initiatives utilizing social media and online communities for deeper consumer understanding and new product ideation/development. Worked with cross-functional teams to develop customized qualitative and quantitative research solutions that saved time and money by leveraging new media platforms.

Apr 2008 - Mar 2011
3 education records

Ericka Barnes education

Bachelor Of Arts - Ba

Columbia University

Masters In Marketing Research, Marketing, Marketing Research, Statistics, Consumer Behavior

The University Of Georgia

Education record

Columbia University
FAQ

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What company does Ericka Barnes work for?

Ericka Barnes works for The Davis Group.

What is Ericka Barnes's role at The Davis Group?

Ericka Barnes is listed as Powering what's next in Research & Insights at The Davis Group.

Where is Ericka Barnes based?

Ericka Barnes is based in Atlanta, Georgia, United States while working with The Davis Group.

What companies has Ericka Barnes worked for?

Ericka Barnes has worked for The Davis Group, Surveymonkey, Zoom Video Communications, Focusvision, and Burger King Corporation.

How can I contact Ericka Barnes?

You can use AeroLeads to view verified contact signals for Ericka Barnes at The Davis Group, including work email, phone, and LinkedIn data when available.

What schools did Ericka Barnes attend?

Ericka Barnes holds Bachelor Of Arts - Ba from Columbia University.

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