Ericka Lewis Email & Phone Number

Houston, Texas Area

As Adhere Creative's sole Project Manager, I lead the execution of deliverables across the entire agency and ensure projects are completed on time, within budget, and achieve the client’s marketing goals. - Develop all project plans, timelines, estimates, and scope of work documents- Provide clear project direction and manage daily execution of tasks across a cross functional agency team- Plan resource allocation and optimize the profitability each resource - Hire, lead, and grow the Account Management team and ensure client happiness - Protect and defend the scope against scope creep- Ensure client goals and project quality standards are met for all deliverables via a hands on project review/editing process - Project manage third-party vendors and freelancers - Run daily stand up meetings, agency kanban, and retrospectives - Co-create a 12-month game plan with the strategy team- Establish, create, and optimize agency project management processes, documentation, and reporting - Train and onboard new hires on the marketing side of the agency- Project: Identify issues with current project management tool, research and identify alternatives, and manage the migration across the entire agency

Houston, Texas Area

Goal: As a Marketing Manager at Adhere Creative, my main objective is to help my clients grow their business by generating marketing qualified leads. - Developing a 12-month game plan and project managing the execution- Strategizing inbound marketing campaigns that align with client goals- Creating content pieces such as ebooks, webinars, infographics, and case studies - Managing paid promotion via Facebook and LinkedIn advertising- Developing non-paid promotion including email marketing and blogging- Collaboratively working with my team to build client websites in HubSpot and “owning” the planning, copywriting, and testing phases- Diagnosing client SEO issues and enhancing organic search rankings - Analyzing overall marketing performance and implementing conversion rate optimization improvements- Leading client facing communication and internal project momentum

Greater Omaha Area

Goal: Expand and strengthen the end user target market through strategic marketing planning and providing new resource materials for franchise owners. - Tackled lead conversion issues with an ROI analysis and marketing recommendation. The project was thoroughly researched, provided suggestions, and implemented into the company handbook. - Researched client issues within the Signal 88 website and developed an online image strategy. The presentation aimed to increase brand awareness, lead conversion, and current client retention.- Designed advertising and marketing materials for the end user target market. Efforts were focused on expanding to new industries including; schools, apartment facilities, and corporate buildings. - Crafted new company literature. Projects included an introduction into Signal 88's office culture, infographic reference sheets, and marketing "how to's"​ for franchise owners. - Managed all social media platforms increasing overall reach by 30%. I created daily engaging content, implemented online contests, Trivia Tuesday's, and took polls to better address blog topics. - Composed weekly blog materials focused on client education. Topics included industry research, advice from security experts, and practical how-to's.

Houston, Texas Area

Goal: Inspire the ACS community and raise cancer awareness through public relation campaigns. - Developed marketing materials and press releases for the Childhood Cancer Scholarship that were later published in local Houston newspapers.- Interviewed over 20 cancer survivors and wrote their inspirational stories for the Lasser Award and the yearly Houston survivor guide book.- Collaborated with the public relations team to create interview strategies for the Hope Lodge capital campaign.- Managed fundraising kick-off event logistics for 100 attendees.

Houston, Texas Area

Goal: Engage local businesses and foundations in order to cultivate new donor partnerships.- Composed new grant writing materials for national foundation requests, applying to a total of 15 national foundations. - Facilitated and developed new donor partnerships. The process included strategically targeting local businesses, meeting with decision makers, and marketing BBBS to achieve partnership.- Planned the annual School Supply Drive and collaborated with local business to successfully fund 300 backpack bundles.- Successfully raised over $8,000 surpassing summer goal.

Greater Omaha Area

Goal: Increase overall ticket sales, game attendance, and the Creighton game day spirit. - Supported planning of the fall fundraising gala for 150 alumni. Planning consisted of logistics assistance, silent auction management, and event photography. - Assisted with designing new players cards, calendars, and programs for all campus sports that were distributed at games, to local businesses, and posted on our website.- Managed half-time promotions and crowd interaction. Engaged the crowd through performances, games, and free give aways. - Provided customer service in the ticket sales department and handled on average 50 customers per day.

Bsba, Marketing

Education record