Ericka Polanco - Webb, Mba

Ericka Polanco - Webb, Mba Email and Phone Number

Community Engagement Architect | Strategic Community Thought Leader | Civic Engagement Leader @ Gower School District 62
Ericka Polanco - Webb, Mba's Location
Greater Chicago Area, United States
About Ericka Polanco - Webb, Mba

Strategic thinker, seasoned public relations expert and professional writer with a passion for fostering strong community ties and enhancing public engagement. With over a decade of experience in the communications industry, I’ve successfully transitioned my skills to serve as a dynamic community engagement leader.My commitment to community service is evident in my roles on the Board of Education and in community government relations. I bring a unique blend of expertise in public relations and a deep understanding of community needs, making me an invaluable asset in these positions. My work focuses on promoting transparency, fostering dialogue, and building partnerships that drive positive change.With a strong belief in the power of communication to bridge gaps and build understanding, I’m dedicated to making a lasting impact on the community, as I continue to leverage my skills and experience to advocate for educational excellence and community well-being.In my spare time, I volunteer with my sorority, Delta Sigma Theta Sorority, Incorporated in the Social Action Committee, NCNW, a community engagement organization where I serve as the chartering president, writing for local publications and spending quality time with my family. I hold a Bachelor’s degree in Communications and a MBA degree with a primary focus in Marketing

Ericka Polanco - Webb, Mba's Current Company Details
Gower School District 62

Gower School District 62

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Community Engagement Architect | Strategic Community Thought Leader | Civic Engagement Leader
Website:
gower62.com
Employees:
56
Ericka Polanco - Webb, Mba Work Experience Details
  • Gower School District 62
    Board Of Education Member
    Gower School District 62 Oct 2023 - Present
    Willowbrook, Illinois, United States
    Serving as the first African American member of the Gower School District Board of Education, serving the Burr Ridge and Willowbrook communities. • Collaborate with fellow board members to shape policies, set goals, and oversee the district’s strategic vision for academic excellence. • Advocate for equitable education initiatives, ensuring all students have access to high-quality learning opportunities. • Provide governance and fiscal oversight for district operations, budgeting, and resource allocation. • Act as a liaison between the district and community stakeholders, fostering transparency and trust. • Support special education programs and inclusive practices, drawing from personal experience as a special needs family advocate. • Engage in professional development to stay informed on educational trends, legislative updates, and best practices for governance.
  • Freelance
    Independent Consulting Publicist
    Freelance Mar 2009 - Nov 2024
    Greater Chicago Area
    • Secure and sustain relationships with media outlets included but not limited to print media, social media and bloggers.• Executed publicity driven campaigns with an emphasis on media outreach, the elevation of online visibility for brands, enhanced brand awareness through editorial placement and interviews.• Oversee the creation of promotional items• Utilize UX (User Experience) evaluation methods for the assessment of web content and usability for potential clients and customers. • Proactively research all pertinent media outlets that are relative to the current target demographic of the client, to assure that all media channels are utilize to radiate information to the desired audiences. • Converse with newspaper representatives, magazine representatives and television broadcast networks regarding any information about the client that will generate exposure to their presence in the media. • Conceptualized innovative ideas to create new product packaging for client.• Created digital newsletters distributed to client email subscriber• Ensure project lifecycles are completed in a timely fashion.• Conceptualize and write press releases while soliciting media contacts for media placement.• Increased brand recognition with campaigns.• Managed and created digital campaigns to reach clients target audiences; utilizing various social media platforms.• Ensure the discretion and indemnity of project content and fine points.• Managed and created web content pages for clients• Conceptualized client events supplying a team of professionals to assist with event planning details and execution (included but not limited to décor and catering services.
  • Chicago Parent Media
    Freelance Writer
    Chicago Parent Media Apr 2019 - Sep 2023
    Greater Chicago Area
    Sharing tips and research for parents of the special needs community in an effort to inspire and educate.
  • National Marine Manufacturers Association (Nmma)
    Digital Media Coordinator
    National Marine Manufacturers Association (Nmma) Mar 2014 - Apr 2020
    Greater Chicago Area
    Coordinate and moderate webinars.
  • Nsa Media
    Marketing Analyst
    Nsa Media May 2007 - Mar 2010
    Downers Grove
    • Contribute to a new corporate instant messaging communications platform used to communicate interdepartmental and across departments of the organization. • Developed direct marketing media recommendations utilizing various innovative methods including sales, scoring, traffic patterns, competition, and local market insight and advanced demographic profiling.• Create Print Media Plans utilizing prominent newspapers available in clients desirable DMA.• Utilized industry research tools to aid in vendor/media selection for media plans.• Created quantity summary reports by manipulating various analysis application data to provide a POV for a client. • Assisted in implementation of new media buys through exportation of analysis data and/or seasonal updates.• Finalize maps by exporting files, completing paperwork and proofing final output.
  • Ray Graham Association
    Public Relations Intern
    Ray Graham Association Dec 2005 - May 2006
    Downers Grove. Il
    Created publicity tools for charitable eventsTrack all media news related to the organization and maintain a record of those findings. These would consist of newspaper clipping and or blog entries.Maintain positive relationships with donorsConverse with prospective organizations and individuals interested in the organization.
  • Ge
    Logistics And Transportation Intern
    Ge Aug 2005 - Mar 2006
    Greater Chicago Area
    Perform inter-organization transfers and sub-inventory transfers of inventory Assist engineers with the layout of the warehouse to provide a high quality in performance for repairing locomotives. Responsible for generating customer requested quotes and orders.Responsible for generating freight quotes as requested by customers.Work closely with Sales Team to provide profiles, reports, sales projections and other documentation as requested.Support Sales & Marketing in enabling growth for the Residential & Commercial business (i.e. channels to market, support industry meetings, trade shows, and company events).Communicates customer needs to the appropriate departments and actively participates in the resolution of any customer problems.Maintain regular, proactive customer contact that allows for the development and increased sales of new and/or existing dealers as defined by sales management.Work with cross-functional groups including Applications Engineering, Order Fulfillment, Marketing, Sourcing, Credit, & Production to fulfill customer requests timely.Support new product launches & pricing initiatives.Communicate and facilitate process to resolve quality issues presented by a customer.Expedite parts to customersRegulate the order in which engineers receive inventor Responsible for the upkeep of database run sheets that provided information on daily location of inventory.

Ericka Polanco - Webb, Mba Skills

Press Releases Social Media Blogging Social Networking Event Management Data Analysis Event Planning Social Media Marketing Marketing Public Relations Talent Booking Media Relations Advertising Digital Marketing Seo Microsoft Office Direct Marketing New Media Publicity Research Newsletters Marketing Communications

Ericka Polanco - Webb, Mba Education Details

Frequently Asked Questions about Ericka Polanco - Webb, Mba

What company does Ericka Polanco - Webb, Mba work for?

Ericka Polanco - Webb, Mba works for Gower School District 62

What is Ericka Polanco - Webb, Mba's role at the current company?

Ericka Polanco - Webb, Mba's current role is Community Engagement Architect | Strategic Community Thought Leader | Civic Engagement Leader.

What schools did Ericka Polanco - Webb, Mba attend?

Ericka Polanco - Webb, Mba attended Elmhurst College, Burr Ridge Village Academy, Argosy University.

What are some of Ericka Polanco - Webb, Mba's interests?

Ericka Polanco - Webb, Mba has interest in Reading, Mentoring Youth, Exploring The All Forms Of Media, Fine Dining.

What skills is Ericka Polanco - Webb, Mba known for?

Ericka Polanco - Webb, Mba has skills like Press Releases, Social Media, Blogging, Social Networking, Event Management, Data Analysis, Event Planning, Social Media Marketing, Marketing, Public Relations, Talent Booking, Media Relations.

Who are Ericka Polanco - Webb, Mba's colleagues?

Ericka Polanco - Webb, Mba's colleagues are Steve Pittman, Jennifer Brinkley, Grace Grzybowski, Diane Mccandless, Blue Cclam, Amy Small (Malefyt), Holly Pignotti.

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