Erick Begas Email & Phone Number

Huntington Beach, Ca, Us

Irvine, California, United States

To be updated

Long Beach, California, United States

Managed communication strategy and marketing campaigns from end to end, creating/presenting the brief along with communication timeline and cohort distribution, always focusing on creating a great relationship with customers and achieving the aggressive churn and revenue targets.• Drove solutions focusing on building a tight integrated process and comprehensive segmented campaigns and channel strategies for CMR programs.• Weekly interaction with Product, Marcomm, MLR and Go-To-Market team, making sure the strategy created had all support needed and team would be able to meet the communication deadline, followed by data results (KPIs) and lessons learned.• Engaged to come up with quick turnarounds and creative ideas when needed, mostly during MOVE season or unplanned churn spikes, such as temporary new offer, call audit, free speed upgrade, etc.• Using Excel, Spotfire and PowerBI, created great dashboards! Always focused on easy/fast update, dynamic views, user friendly and attractive layout.• Reports had achieved a high detailed level of comparison, supporting our team to quickly overview performance, dive into details and better understand churn behavior, retention campaigns results, upsell take rate and cohort performance on daily basis.

Los Angeles, California, United States

Oversaw BI strategies, developed metrics, KPI's and Dashboards for better decision making while partnering with internal stakeholders and delivering on reporting/dashboard requirements.• Created and followed up on all seasonal campaigns, extracting data from SQL and exposing the results and other main KPI's via automatized reports, that were usually updated via MACRO.• Integrated BI assets into customer relationship management (CRM) tasks, improving service personnel's available intelligence.• Managed the creation of a CRM system from scratch, using technology and tools from partner Kintone, which involved whole logic from receiving the lead up to getting the payment, going through step by step followed via notification for each user. Involved status and change of status logic, identifying the lead progress and the path it has taken.• Coordinated the web-to-lead automatization, using as API our partner ZAPIER, which is responsible for adding each lead into our system once received the inquiry notification, such as Contact us or Download Brochure.• Sent and received message content inside our CRM tool, without having the need of replying leads from outside sources, such as G-mail.• All responsibilities as a Web Marketing Analyst, listed below.

Los Angeles, California, United States

Conducted website maintenance, including improvements and Landing Page creation for 10 different languages. Managed the entire Google Ads account for many different languages, including: - Keywords search set, always trying to get the targeted customer. - Clear and straight ads, focused on improving the CTR and getting more hot leads. - Bid adjustments, trying to get the best price for the right click. - Conversion tracking via Google Analytics or Google Tag Manager. - Report focused on AdWords data with the main KPI's.• Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.• Assessed KPIs to achieve in-depth understanding of campaign performance.• Managed the Facebook and Instagram ads, making sure to target our impressions for the best audience, following the cost per click, ad's acceptance and conversions.• Dashboards creation and data loading. • Used Google Analytics and FB personalized data view, understanding website traffic x sources.• Used school's SQL database system, understanding the number of new enrolled, payments, nationality breakdown, lead's source breakdown, school's expenses, etc.• Used outside source data and marketing researchers, identifying trends in the market and understand company position and acceptance compared to competitors.

São Paulo E Região, Brasil

Created and managed the BI team. Management of Commercial Planning and campaigns. Implementation of various projects to improve the company's processes and weekly interaction with the programming team to improve the system and website. Specified new reports and scoreboards for Business management.• Coordinated dashboards creation using the open-source Pentaho BI tool.• Elaborated and formalized the sales targets and goals to be delivered each month.• Developed intelligence-sharing dashboards, providing company-wide access to collected data.

São Paulo E Região, Brasil

Database modeling in SQL Server and bulk data input via FileZilla's interface and TOAD for SQL Server, while controlled and sent all Dashboards.• Negotiated with software companies that facilitated the business processes and system creation.• Mapped the processes flow of each operation using BIZAGI tool.

São Paulo E Região, Brasil

Extraction and data compilation using Cognos in order to create dynamic reports for easy analysis and accelerated decision-making. Analyzed statistical data and reports to determine trends in performance. The link between the factory and the Sales Planning team and managed product inventory, forecast and accuracy control via SAP.• Analyzed and managed inventory levels that maximized order fill rates and inventory turns.

São Paulo E Região, Brasil

Supported the sales force, through the standardization of materials and agent training. Prepared and executed several campaigns for the sales team and created/sent all reports using excel.