Erick Bohorquez Email & Phone Number

Austin, Tx, Us

Los Angeles, Ca, Us

Identify and engage with emerging and established artists, fostering relationships and negotiating deals that align with the company's musical vision. Collaborate with artists to create opportunities for recording, publishing, and live performance.Conduct in-depth market research to identify emerging trends, artists, and music styles.Stay up-to-date with industry developments, ensuring that we remain at the forefront of music trends.Source and evaluate new musical talent and content, with an emphasis on finding unique and compelling artists and songs.Lead contract negotiations with artists, agents, and other stakeholders. Develop and maintain relationships with industry leaders and decision-makers.In charge of tracking new arrivals & pending releases on tracker. Manage music promo mail-outs for radio & retail as well as executing new merch orders on apparel.

Santa Monica, California, Us

Focused on service, advocacy and recognition of the art and craft of music.Grammy U Mentor. It is designed to provide aspiring professionals with the tools and resources necessary to pursue their dreams and make a successful career in the music industry. The program offers a unique learning experience, connecting aspiring musicians, producers, and industry professionals with industry experts and mentors. The goal is to help the next generation of music professionals to flourish and grow in their respective fields.

Culo Malo Records is a boutique music label that is dedicated to providing top-notch artist development services. Founded with the belief that quality should always come before quantity, the label takes a highly personalized approach to artist management, music consulting, and promotions.At Culo Malo Records, the focus is always on the artist. The label's team of seasoned music professionals works closely with each artist to help them develop their unique sound and style, while also providing the support they need to succeed in a highly competitive industry.Whether it's through one-on-one artist management services, music consulting, or targeted promotions, Culo Malo Records is committed to helping its clients achieve their goals and reach their full potential. Are you looking for a truly personalized approach to music career development? Hit us up!

I co-founded Superfónicos, a Colombian funk band, in 2014 with bassist Nico Sanchez as a tribute to our Colombian heritage. Teaming up with guitarist Andres Villegas, percussionist Daniel Sanchez, Nico Tozzo, Zumbi Richards, and gaitero and vocalist Jaime Ospina. Together we created a unqiue sound that telegraphs a politics of peace and unity. In 2018, we released our debut EP Suelta that garnered national press accolades from Rolling Stone, Billboard, NPR's Alt.Latino, KCRW's Pan Caliente, and have lead to festival performances at Austin City Limits Festival, SXSW, Levitation Festival, Auditorium Shores New Year’s Eve, and ACL Radio's Blues on The Green. Ultimately we were nominated as “Artist of the Year” and Best Latin band from the Austin Music Awards. The band’s success has been the outcome of organic growth and auspicious timing. In 2018, The Austin Chronicle picked us as an Austin “Breakthrough Band.” Soon national attention came from NPR’s Alt.Latino who spotlighted us as a rising act from SXSW and shortlisted our Tiny Desk Concert entry as a “LatinX Artist They Loved.”​The same year our debut EP Suelta dropped. In a two part session was recorded it at the respective studios of GRAMMY award winners Adrian Quesada’s Electric Deluxe Studio (Black Pumas) and Beto Martinez’s Leche House Studio (Grupo Fantasma, Brownout, Money Chicha), who engineered the sessions. The release was then mixed by Carlos “El Loco” Bedoya, who has worked with Missy Elliot, Beyonce and Chocquibtown.We recently released our latest single Primera Luz (Dec 2022), recorded at Beto Martinez's (Grammy winner) Lechehouse Studio.

San Bruno, Ca, Us

Responsible for the optimization and development of YouTube Music's programming corpus. Plan, pitch, and execute comprehensive editorial features around artists, releases, events, and contextual moments. Also responsible for QA’ing the overall quality of product features and recommendations for music and lyrical translations in North America. Identifying and troubleshooting user-facing issues for technical teams.Contributing to YouTube Music’s global programming team and its efforts to drive site improvements and innovative features for users worldwide.Monitoring and reacting to the performance of playlists and campaigns.Deep music expertise with a specialty in Latin, Latin Urban, as well as Christian & Gospel.UX and graphic design for high-touch playlist covers, highlight cards, and shelves.

Austin, Tx, Us

Design custom and core music programs for subscription-based commercial catalog, including music programs available on DirecTV, reaching tens of millions of listeners per day. Secure licensing agreements with major and indie record labels. Work closely with Finance team to facilitate timely royalty payments per contractual agreements. Manage relationships with labels, artists, and publishers, ensure new releases are serviced, and develop cross-promotional branding opportunities between artists and brands. Culturally immersed in the current Latin music landscape in a way that offers a progressive perspective on what we should be hearing next, now.Managed over 30 key accounts including Hard Rock Cafe, Footlocker, Margaritaville, McDonald’s, Cheddar’s, Room & Board, Fazoli’s, Applebee’s, Macy’s, and TJ Maxx.Responsible for analyzing music lyric content which includes, QC-ing lyrics, analyzing music/artist metadata, and transcribing lyrics.. Verify lyric accuracy on content, ensuring it meets the provided standards for clients.

US based leather handbag company for fashion model and designer Camila Alves. Handled all incoming/pending sales, marketing strategies, media, and all customer service needs as they arose. Successfully executed the rollout of the new QVC line. Worked with designers and manufacturer’s for both in China and the US. Coordinated design and production meetings for high level executives, including but not limited to handling travel, transportation, and daily logistics. Responsible for setting up US headquarters in Texas.

Newport Beach, California, Us

Expert and voice of the Herradura, El Jimador, Don Eduardo, and Pepe Lopez tequila brands.Identified, created and uncovered brand building opportunities and executed brand consumer events. Championed the on-premise, off-premise and non-traditional/non-licensed event efforts by building lasting trade and consumer relationships with targeted accounts (consistent with target audience).Created marketing programs utilizing primarily Facebook and Twitter. Communicated brand activities through various social media sites. Spokesperson for local PR and media activity. Developed local media relationships and expertise to identify and leverage opportunities. Collaborated with territory/brand teams to develop innovative programs and ideas.

Philadelphia, Pa, Us

Specialized in On-Air and Digital advertising campaigns with focus on coop/retail tie-in. Identified and engaged prospective businesses and media buyers with customers who best align with the stations’ listening audience. Performed client needs analysis and creatively presented recommendations for marketing challenges. Strategically used software programs to pull qualitative and quantitative statistics on MIX 94.7 KAMX, Magic 95.5 KJCE, Talk Radio 1370AM KKMJ to drive results and ROI. Collaborated with production team to produce radio jingles.

Los Angeles, Ca, Us

Responsible for product sales, marketing, promotion, placement, pricing and special event management to increase market share in Central/South Texas. Since 2006, I've helped to increase sales by 96% by aggressive territory management and strategic product placement. Managed both Regional and Territory Sales Managers’ for four Pepsico unit locations. Led team in presenting new product innovation, compliance, and sales initiatives. Recognized as the only Texas representative to get radio spots and set up exclusive post concert promos leading to substantial jumps in product awareness. Post concert promotions include: Fall Out Boy/Gym Class Heroes after party, Uproar Festival, Shop Boyz “Party like a Rockstar,” Tuaca Ball, Taste of Chaos, Mayhem Festival, Alternative Press Party, SXSW, Austin City Limits Festival.

Santa Monica, California, Us

Secured airplay for radio; set up promotions, meet and greets, in-studio performances, interviews, phoners, contributing to numerous number one hits. Rihanna “SOS”, Ne-Yo “So Sick” Mariah Carey ”Don’t Forget About Us.” Worked with Bon Jovi, The Bravery, Hoobastank, Rihanna, LL Cool J, Kanye West, Lionel Richie, The Roots, Juelz Santana, Rick Ross, Christina Milian, Ludacris, The Killer's, Fall Out Boy, Thrice, Nickelback, to name a few. Developed and maintained relationships, manage bands, and execute all artist promo. Oversaw all Marketing, Publicity, Sales and Video promo within my market.

El Dorado Hills, California, Us

Responsible for all coordination of grad and college spring break trips including identifying, qualifying, recruiting, and training student organizers. Direct sales to college and high school graduates in a designated sales territory. Traveled overseas to help manage and implement the travel program. Executed huge events which included cast members of MTV's the Real World. Responsible for over 2,000 graduates. Consistently exceeded quarterly sales quota by 100% for two consecutive years in 2003 and 2004.

New York, New York, Us

Discovered and identified artists by compiling BDS Encore, R&R Music Tracking, Mediabase, and Soundscan reports for nationals. Played an integral role in promoting the break out artists such as Jason Mraz and Jet. Assembled press and promotional dubbings for artists. Supported VPs of Promotion for genres including Rock, Modern, Top40, Crossover, and Rhythm. Analyzed the impact of all spending, marketing, and promotional activity; compiled materials to communicate findings to wider artist services (vertical and management). Managed release setup to ensure the production process adhered to planned schedule.

New York, Ny, Us

Supported several commercial radio stations: KPEZ, KASE, and KISSFM, all stations respectively. Responsibilities included public relations, project support, and assisting with live broadcasts.Technical support (PA, Marti, scoop, mic, and all promotional materials)

Us

New York, Ny, Us

Generated excitement for artists through social media marketing & traditional grassroots marketing.Increased awareness for specific campaigns and activations. Set up and executed meaningful opportunities on or around campus for all developing artists.Provided feedback on artists and/or projects on a regular basis. Attended shows and provided detailed reports including videos, photos and general feedback of the performance.Established and maintained relationships with local lifestyle shops (cafes, venues, clothing stores, etc.) for marketing / visibility purposes.Regularly submitted recap reports of marketing efforts (3 to 5 reports a week).

Ba, Spanish/Music Business

Bachelor Of Arts - Ba, Spanish