Our aim is to facilitate accelerated growth across Latin American organizations through strategic M&A, governance optimization, sales architecture, process improvements, and internationalization initiatives. Further, we are transforming and diversifying BTB & BTC business portfolios by leveraging innovative solutions such as cloud computing, IaaS, SaaS, PaaS, AI, analytics methodolies and tools , and creating strategic units based on alternative energies.

• Responsible for the process of transformation and evolution of the company towards technological solutions with a high component of models as a services.•. Drive the formulation of the strategy and business plan to win in market and build the foundation for future growth based on as a services models. • Business process optimization, such. as selling, digital marketing, communications, collaboration, Human resources & innovation plans.• Develop and implementation of strategies to improve operational efficiency, effectiveness profitability and competitiveness. • To develop and drive initiatives to support sustainable growth of the company including new portfolio of products and services.

• Business development in Colombia, Costa Rica, Ecuador, Central America , Mexico & Venezuela driving transformation and innovation strategies at the region, consolidating Softline as a reliable option to implement cloud and cybersecurity solutions. • Drive regional strategy and people development for Sales, HR, Services , Finance , Marketing & operations teams.• Lead Change Management Strategy to drive the organization as a Services and Solutions company.

• Driving a business transformation to a platform based on solutions and services developed by SoftwareONE. • Stablish and develop new branches of Colombia, Mexico & Central America.• Working across global markets sharing best practices in Latin America. • Engaging with internal and external global stakeholders to deliver P&L results at the federation.• To lead strategy design and implementation beside people development plan for Sales, Services, Operations, Legal , Marketing & Finance teams.

•. Alignment with internal and external stakeholders to deliver P&L results at both countries. • Responsible to drive strategies for industry solutions based on business analytics software, services & solutions.• Responsible of KPIs for Services and delivery of industry solutions. • Accountable for customer experience practice.

• Responsible for the design and Implementation of sales , marketing and operations strategy for all business units cross Latin America. •. Design of compensation models and balanced scorecard for the group of companies.• Control and management of the P&L results. • Design and support of the regional expansion model. • Sales transformation to a consultative model. •. To define strategic alliances, projecting a global expansion of services business units.

• Country manager responsible of P&L Management. •. Accountable for corporate & enterprise segments based on Services & Solutions strategies• Change management to transform the company in as a services provider.• Responsible for the development of industry solutions and services division. •. Design and implementation of marketing plans and strategic solutions based on managed services . •. During two consecutive years (2007 - 2008) we received a worldwide recognition as the region with greater and faster growth in market share and profitability.

FINANCIAL SERVICES SECTOR LEADER. • Responsible for the Banking sector business sales operation in Colombia, including the complete product portfolio of Software, Services, infrastructure, Software Factory, and IBM Global Services solutions. Leader of the competition accounts strategy for Spanish speaking countries in South America.SOUTH-WEST REGIONAL MANAGER: • Responsible for the IBM operation for this region (sales, operations, services and technical areas). SPECIAL ACCOUNTS MANAGER: • Responsible for the marketing and sales strategies for a group of corporate a accounts, specialized in Industry solutions as oil and gas, manufacturing, banking, etc. PERSONAL COMPUTING UNIT MANAGER. • Assigned to IBM Ecuador as responsible for the strategy and structure of the business partner strategy, wholesalers, services and corporate and retail sales, local inventories and marketing for all the product lines PRODUCT MANAGER. • Strategy for Intel Servers line, at the Andean region. • Development of strategic plan to build new partner capabilities and capillarity cross Andean Region. • Marketing plan design an deployment