Eric Keith, Mba Email & Phone Number

Cary, North Carolina, United States

Responsible for staffing, managing the SG&A budget, and maintaining IT systems functionality. Recruited to drive growth and ensure that department meets profitability and productivity goals, all while elevating the Customer Experience.- Delivered +300% incremental Seasonal Hires versus those generated by Indeed.com sponsored tactics during National Hiring Event by supplementing prescribed logistics with my own tailored, more targeted communications plan.- Flawlessly executed details of hiring, onboarding, and training 97 permanent hires in FY20, +23% increase over FY19.- Identified $3.9M in cost savings by working directly with a manufacturer to get faulty display monitors repaired under warranty after having exhausted all options under existing internal processes.- Maintained 100% IT systems functionality through diligent project management, proactive communication, and cross-functional team leadership.- Selected as a member of the prestigious FY19 and FY21 Retail Network strategic planning teams in recognition of my functional expertise, commitment to improving internal processes and IT equipment, and my obsession with enhancing the customer experience.

Raleigh-Durham, NCRecruited to drive growth and ensure that department meets profitability and productivity goals. Work closely with marketing and sales team to develop in-store events to increase sales, brand awareness, and customer retention. Conduct consumer market research and reconcile with sales data and forecasts to make recommendations to buyers. - Increased sales over 23% in a soft retail environment by optimizing product merchandising and providing ongoing training and coaching to sales team. - Increased Made-to-Measure clothing sales +144% by restaging the process and launching an integrated marketing plan that leveraged both Social and Traditional Media to drive awareness and trial.- Championed store-within-a-store concept for Hugo Boss driving sales 47% within one month of implementation.

New York, NYSelected based on extensive marketing experience and knowledge to leverage expertise and facilitate small business growth within the Harlem community. Provided in-depth go-to market strategies and business planning assistance for three local merchants. - Created marketing plan that earned client New York Magazine’s “Best Bet” honor. - Implemented scalable and sustainable business models, resulting in job creation and economic growth within the community.

Parsippany, NJResolve Carpet Cleaner: #1 Carpet CleanerHired to direct repositioning strategies, drive accelerated growth, and maintain America’s #1 carpet cleaner brand within competitive consumer market. Scope of marketing responsibilities included competitive analysis, market intelligence, pricing, promotions, and advertising. - Led launch of new Resolve Dual Power product from concept to commercialization, which grew brand 11%. - Introduced long-term advertising and new product development strategies incorporating competitive analysis and consumer research, forecasting over 50% profit growth within five years. - Increased brand profitability by leading formula restages and repackaging 67% of existing products.

New York, NYMaybelline Eye Cosmetics Category: #1 Cosmetics CompanyCharged with turning around 32 year old Great Lash brand experiencing 5% decline in sales. Developed advertising and marketing strategies for largest and most profitable product category representing 54% of sales. Analyzed sales and market research data to identify opportunities to launch products that were more profitable across the 20+ product lines in the Eye Cosmetics category. Spearheaded launch of Great Lash line extension and provided direction for marketing, branding, and PR strategies to enable company to penetrate new market. - Led launch of Great Lash line extension from concept to commercialization and implemented youth-targeted advertising and marketing program, which increased total brand sales +7%.- Led launches of 7 new products from concept to commercialization, which increased sales +10%.

Rye Brook, NYAltoids: #1 Mint/Breath FreshenerCapri Sun: #1 Kids' Juice DrinkSR. ASSOCIATE BRAND MANAGER Oversaw product launch and marketing strategies for Altoids and Capri Sun to increase market share and drive profitability. Held full accountability for P&L, budgeting, strategic planning, brand positioning, and advertising. Altoids (2001– 2002) - Led launches of Ginger and Spearmint flavored Altoids products from concept to commercialization, which delivered $5.8M in incremental sales. - Increased revenue by developing unique packaging and marketing plan to sell excess inventory of Altoids in Club stores, exceeding sales estimates over 28%. - Won Effie Award for Altoids Love Tin campaign for its design and effectiveness in driving awareness and sales. Capri Sun (1998 – 2001) - Led launch of Capri Sun Big Pouch from concept to commercialization, which grew brand over 25% within first year. - Led launch of Capri Sun Coolers from concept to commercialization, which increased sales 30% within first four weeks.

Stamford, CT; Cincinnati, OHMexico City, MexicoCREDIT CARD DATABASE MARKETING MANAGERCreated strategies to market a variety of Services and Products to cardholders across all of GE Capital’s Private Label Credit Card portfolios. Held full accountability for P&L, budgeting, and strategic planning. - Increased Service income +435% by reengineering the process and achieving consensus with field marketing managers.- Increased Product income +200% by negotiating with vendors to achieve commission increase. CONSUMER CREDIT CARD ACQUISITION MANAGERSelected as part of start-up team to tailor US business processes to Mexican market while on expatriate assignment. - Created credit card distribution strategy to compensate for the inadequacy of the Mexican postal system.GE CAPITAL MANAGEMENT DEVELOPMENT PROGRAM GRADUATE

Mba, Marketing And Management

Activities and Societies: NYU President's Service Award for Leadership, Consortium for Graduate Study in Management (fellowship.

Bs, Business Administration

Activities and Societies: International Business Summer Study Abroad in Belgium and Germany, Completed degree requirements in 3 years.