MY VALUE PROPOSITIONI am a customer-centric leader and strategic growth partner that builds and empowers world-class sales & marketing teams, capitalizes on new opportunities, expands revenue streams, energizes brands, drives profitable operations, and fuels sustainable growth. I inspire a forward-thinking approach to marketing, branding, and digital strategy that is tailored to each brand and its authentic culture while bringing brand identity to life. I am known for propelling change and executing turnarounds that increase profitability. In my career, I am most proud of how I made a lasting impact at every juncture. I always approached my roles with the mindset of leaving things better than how I found them. WHAT I AM KNOWN FOR➲ I am known for my proven expertise in transformational leadership, revenue growth, strategic vision, customer-centric, innovative sales acceleration, data-driven insights, brand revitalization, strategic partnerships, and continuous improvement.➲ Being an agile leader with a passion for leading high-performance, nimble teams, optimizing profitability, orchestrating partnerships, captivating new audiences, and elevating brand prominence. ➲ Leveraging a “hunter” mentality to penetrate target markets and customer segments. ➲ Fostering a spirit of innovation while maintaining digital capability, revenue growth stability, and marketing excellence. HOW I BUILT MY SUCCESS✪ Leveraging a data-driven approach while interpreting analytics, influencing decision-making, and improving profitability.✪ Serving as a sales accelerator that commercializes and monetizes new product launches, drives go-to-market strategies, shapes narratives, and infuses brands into every sales and marketing touchpoint. SIGNATURE SPECIALTIES✔️ Sales & Marketing Leadership ✔️ Revenue Growth ✔️ Brand Revitalization ✔️ Competitive Analysis ✔️ Sales Transformation✔️ Commercial Excellence ✔️ Executive Leadership ✔️ Business Development ✔️ Pipeline Generation✔️ Sales Strategy & Operations ✔️ Market Segmentation ✔️ Operational & Strategic Planning ✔️ Digital Marketing Strategy✔️ Multichannel & Omni Channel Marketing Solutions ✔️ New Product Introductions ✔️ Data Visualization & Data Analytics✔️ Project Management ✔️ P&L Management ✔️ Performance & Profitability Optimization✔️ Customer Success ✔️ Customer Experience ✔️ Change Management I always welcome the opportunity to connect with colleagues and can be contacted at eric.kerstetter@gmail.com
-
Chief Revenue OfficerSlwmFernandina Beach, Fl, Us
-
Founding PrincipalSamford Strategies Sep 2023 - Present► CHALLENGE ACCEPTED: Vision to Reality – Building the Foundation. Upon founding Samford Strategies, I was faced with a clear and compelling challenge: to revolutionize the landscape of strategic decision-making for organizations with data-driven solutions. Recognizing the untapped potential in data analytics and visualization, I leveraged my expertise to establish a firm that not only delivers innovative services but is also committed to empowering organizations. Through insightful data interpretation, my aim was to enable these organizations to achieve unparalleled success, thereby showcasing my dedication to transforming strategic decision-making with data-driven insights.► ORGANIZATIONAL IMPACTS: ➲ Innovation in Services: Led the development of practical data analytics and visualization services, enhancing industry practices and nurturing a culture of continuous improvement.➲ Client Success & Satisfaction: Improved operations and strategic decision-making capabilities for clients with insightful data interpretation, contributing to their success and securing high levels of satisfaction.➲ Financial Stability and Profitability: Maintained financial health through effective management, supporting profitability and enabling ongoing investment in service improvement and growth. -
Vice President Of Business Development & Commercial StrategyQuantum Group Apr 2024 - Nov 2024► CHALLENGE ACCEPTED:At Quantum, I implemented an objective-driven, data-informed sales methodology and structure. This process-focused strategy streamlined our go-to-market efforts, introduced a verticalized marketing approach, and comprehensively addressed acquisition, expansion, and retention, driving measurable growth and operational efficiency.► ORGANIZATIONAL IMPACTS:➲ Enhanced Financial Performance & CRM: Spearheaded marketing and revenue initiatives to achieve 2024 sales and profitability goals. Established financial benchmarks, performed in-depth metric analysis, and secured long-term financial health.➲ Strategic Account & Client Management: Created a comprehensive Key Account Management Plan, integrating risk profiling to fortify client relationships. Launched a structured Quarterly Business Review (QBR) process to ensure transparent and consistent communication with key accounts.➲ Optimized Customer Experience: Defined and monitored essential satisfaction metrics, including NPS and CES, to drive continuous service enhancements. Developed scalable frameworks to deliver seamless experiences for both new and existing clients.➲ Marketing & Go-to-Market Strategy: From a marketer’s perspective, refined messaging, branding, and marketing effectiveness to align with strategic objectives. Employed a verticalized approach, validated by external experts, to engage target audiences more effectively.➲ Data-Driven Forecasting & Insights: Established a comprehensive revenue forecasting process and implemented a CRM-based opportunity pipeline. Leveraged data analytics to enhance decision-making and utilized a real-time executive dashboard to monitor performance. -
Chief Revenue OfficerDrummond Jun 2020 - Aug 2023Jacksonville, Florida, United States► CHALLENGE ACCEPTED: Provided innovative leadership to revenue generation, sales, client services, marketing, and creative services. Developed and executed strategies that propelled significant growth. Championed efforts to drive strategic decision-making, executive leadership, and operational efficiency. ► ORGANIZATIONAL IMPACTS: ➲ Expanded programmatic work through expansion in marketing storefronts. ➲ Led efforts to streamline the sales compensation plans and incentives. ➲ Successfully implemented CRM and key account management technology to track acquisition and expansion sales activities.➲ Analyzed data analytics associated with Net Promoter Score (NPS) and Voice of the Client (VOC) feedback from key accounts while driving continuous improvement and elevating client satisfaction levels. ➲ Ignited market presence and boosted customer engagement by creating and implementing a verticalized go-to-market strategy that targeted marketing approaches across 5 key verticals.➲ Transformed order to cash workflows while optimizing cash flow and improving financial stability. -
Vice President Sales & MarketingDrummond Mar 2019 - Jun 2020Greater Atlanta Area► CHALLENGE ACCEPTED: Innovated a new sales incentive structure and individual agreements across the sales organization. Restructured the business review process while aligning with clients' annualized revenue.► ORGANIZATIONAL IMPACTS: ➲ Improved financial integrity of monthly revenue projections and promoted agile decision-making by updating the budgeting and reforecasting process within the sales division.➲ Played a key role in the strategic expansion of the sales team and acquisition of new people to build an ultra-performing team while driving incremental growth.
-
Account DirectorSupplylogic Aug 2017 - Mar 2019Greater Atlanta Area► CHALLENGE ACCEPTED: Maintained accountability for client engagement strategies for a prominent optical retailer, which included business retention, expansion, operational optimization, resource management, and account profitability. ► ORGANIZATIONAL IMPACTS: ➲ Spiked EBITDA overall while achieving financial growth across all spending categories within the account, conducting supplier panel reviews, and implementing process improvements.➲ Masterminded efforts to diversify the product offerings, expand product mix, and elevate customer value proposition by introducing variable data print digital direct mail, digital store signage, and an extended on-demand product range.➲ Improved operational efficiency by streamlining processes across various facets of the account.➲ Migrated direct mail to a variable data driven solution. ➲ Bootstrapped efforts to consolidate warehouse facilities.➲ Successfully overhauled billing process and reporting through data analytics. -
Director Digital MarketingGuardian Products Mar 2014 - Aug 2017Greater Atlanta Area► CHALLENGE ACCEPTED: Provided direction to marketing and creative teams. Drove the design and launch of robust digital commerce channels that integrated SAP® system functionality, advanced product and marketing automation capabilities, and oversaw business intelligence reporting. ► ORGANIZATIONAL IMPACTS: ➲ Generated new sales by scoping, vetting, and launching B2B marketing storefront.➲ Empowered sales, marketing, and operational excellence with real-time data insights while simultaneously providing clients with access to multisource real-time data for informed decision-making. ➲ Directed all marketing efforts and marketing automation through CRM integration.➲ Drove the SAP integration throughout organization from multiple systems to one overall ERP. ➲ Introduced 4-Auto.com, an online marketplace tailored to the automotive retail market.➲ Streamlined graphic design requests by incorporating CRM and overseas design services, which improved turn time by 50%. ➲ Challenged with expanding product mix to include web-to-print solutions. -
Enterprise Sales ExecutiveCafepress Inc. Sep 2012 - Feb 2014United States -
Business Development Manager / National Account ExecutiveStandard Register Jun 2002 - Sep 2012United States
Eric Kerstetter Education Details
-
Bachelor Of Science In Business Administration
Frequently Asked Questions about Eric Kerstetter
What company does Eric Kerstetter work for?
Eric Kerstetter works for Slwm
What is Eric Kerstetter's role at the current company?
Eric Kerstetter's current role is Chief Revenue Officer.
What schools did Eric Kerstetter attend?
Eric Kerstetter attended Auburn University.
Not the Eric Kerstetter you were looking for?
-
Eric Kerstetter
Waverly, Al -
Eric Kerstetter
San Jose, Ca -
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial