Eric K. Email & Phone Number

Led client consultancy projects focused on urban planning, sustainability, and start-up communities, enhancing brand strength and visibility. Managed project timelines and collaborated with developers, writers, and video producers to create tools and content, ensuring alignment with client goals. Partnered with high-profile clients including The Mayor’s Office of Atlanta, Invest Atlanta, and Atlanta’s Office of Sustainability, Welcoming Atlanta, C3 Agency and the Women’s Entrepreneurship Initiative delivering impactful design strategies.

Columbus, Ohio, Us

Design and developed the original brand in 2004, which was reviewed very favorably by the brand management team of Nike. In 2022, I was approached by Fugees Family again to refresh the original brand to prepare it for a national launch campaign. Led brand transformation initiatives, integrating the brand with two new child brands through strategic brand workshops and research. Developed and executed an expanded brand image, creating an identifiable brand voice and mission, aligning with organizational goals. Collaborated with cross-functional teams to ensure cohesive brand messaging and increased national visibility. Designed expansive uniform collection to align with updated brand.

Atlanta, Ga, Us

Conducted brand workshops and research, building a cohesive brand image and mission, enhancing brand recognition by 100%. Created logo marks and visual design systems, leading a team of volunteers, vendors, and partners to execute event themes, improving event engagement each year by 35%. Developed and maintained a monthly marketing calendar strategy, directing marketing team efforts, increasing campaign efficiency by 75%.

Atlanta, Georgia, Us

Oversaw Design and Content teams across multiple countries, enhancing brand guidelines and identifying marketing priorities for US, AU, CA, NZ, and UK markets. Led bi-yearly CRO initiatives, creating YouTube video ads, print ads, and social marketing campaigns, resulting in improved customer engagement by 16% without substantially increasing team workload. Spearheaded internal project to assert brand objectives and build strategy 3-6 months ahead. Built dashboards for weekly/monthly reporting, managed paid social and A+ content creation, and established a new HQ in Atlanta, fostering a creative culture and improving team collaboration.

Implemented UX, content, and brand philosophies to build business solutions for sustainable businesses. Developed and executed strategies that aligned with clients' goals, resulting in a 25% increase in project efficiency. Led cross-functional teams to integrate sustainable business solutions, achieving a 20% improvement in overall project outcomes and 52% in client retention.

Led the creation and management of the interactive yearbook publishing division, developing teams and systems to produce SAAS aimed at multiple vertical social networking markets. Directed design, marketing, staffing, and budget management, ensuring alignment with organizational goals and maintaining profit margins. Successfully launched SAAS products, installing new technology processes to align with a 70 year old industry leader's existing processes.

Led marketing and communication goals, maintaining profit margins, and managing high-profile projects such as MARTA Breeze conversion campaign, The San Francisco Municipal Transportation Agency (SFMTA), Atlanta Mayor's State of the City, The Trumpet Awards, Maynard Jackson, and Gwinnett Village branding. Directed brand development initiatives, enhancing brand visibility and customer engagement by 91% through strategic campaigns. Collaborated with cross-functional teams to deliver successful projects, ensuring adherence to industry standards and best practices.

Dallas, Tx, Us

Developed and maintained content for over 600 company websites, utilizing CSS, HTML, JavaScripting, and Flash MX with Action Scripting, enhancing web presence and functionality. Trained in emerging interactive tools (CSS, HTML5, JavaScripting, animation and Action Scripting), ensuring the adoption of cutting-edge web development technologies and practices. Collaborated with cross-functional teams to deliver high-quality web solutions, improving user experience and engagement.

Responsible for designing identity campaigns under agency creative director. Crafted designs to integrate television, print, direct mail, P.O.P., and interactive content. Clients included High Museum of Art, Lee Middleton, The Art Card and Andretti Speed Lab.

Atlanta, Ga, Us

Managed a mixed team of 3 developers and 3 production artists, enhancing project functionality and design. Designed interactive educational training tools and DVD products, improving large-scale, internal corporate engagement globally. Collaborated with developers to align project goals with marketing objectives, ensuring successful outcomes. Client list included Nestea, Wendy’s, Church’s, Popeye’s, all Frozen Brands, McDonalds, Burger King

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