Erick Freligh Email & Phone Number

San Francisco Bay Area

Key collaborator and thought leader for B2B and B2C client customer experience platform implementations and operations.• Lead analyst supporting implementation and evolution of global B2B and B2C marketing database solutions including discovery, requirements gathering, consultation and design negotiations with globally distributed client teams• Key collaborative leader with development, quality assurance, project manager and operations teams as well as executive leadership • Direct and indirect management of business analyst teams• Led collaboration on design of client strategic data health initiatives• Conceptualized, authored code for and implemented contact scoring methodology which was seen as a large win for client stakeholders and their business partners• Graceful firefighter, flexing roles across swim lanes into SQL development, QA and solution management to meet client needs and maintain stable technical operations• Expertise in privacy, data quality, database health • Leader in global marketing database and privacy management solutions • Led strategy, design and delivery of various internal and external client presentations covering business reviews, training and business opportunities• Consultant and trusted advisor in opportunity identification and decision making for marketing platform evolution• Solutions supported direct marketing, web retargeting, sales enablement, lead management, analytics and business intelligence• Client industries supported: software, technology, manufacturing, automotive, insurance, retail, CPG, nonprofit

Greater Seattle Area

Seattle, Washington

Greater Seattle Area

Oversaw marketing operations and targeted database marketing practice including development of tools, vendor management and quality.• Provided technical leadership to the successful development and launch of Microsoft’s global marketing execution database.o Owned all business requirements and contributed thought leadership and technical subject matter expertise to architectural decisions for the rules engine, data integration and data hygiene processes.o Designed and developed SQL-based list selection and deployment process used globally.o Provided project management oversight to the participation of Microsoft’s list brokerage agency in the build-out of list rental costing and royalty processes.• Designed developed and implemented automated, trigger-based customer lifecycle engine supporting software licensing lifecycle and lead nurturing. • Business ownership and technical direction for database marketing campaign operations team including budgeting, outsourced staffing (onshore/offshore), request workflow, selection and analysis tools, auditing and control.• Facilitated reporting and intelligence for planned and in-market campaigns, leveraging intelligence to formulate recommendations and influence business decisions.• Collaborate with and consult to key stakeholder communities to advocate optimization of processes and establishment of best practices across processes and capabilities.• Owner of the US external data strategy and brokerage-of-record partnership, providing oversight into management of onboarding of lists into the private integrated database, ensuring database comprises key rental list sources meeting tactical execution needs and overall Microsoft marketing strategy.• Developed audience classification strategy that has been adopted as the Microsoft global standard, providing the basis for multi-level granularity of targeting individuals across lines of business and functional roles.

Provided database strategy consultation to internal and agency marketers. Developed campaign planning analysis. Executed high-volume list fulfillment with excellent customer satisfaction, recognized as a team leader by both the agency and Microsoft management, leading to an offer of a full-time position managing the entire operation after three months in role.

Directed the implementation and management of customer marketing databases in software, gaming, healthcare, travel and tourism and retail. Managed database updates and data quality practices for integration of customer transactional systems and third-party data partners. Executed targeted campaigns across direct mail, email and telemarketing channels. Fostered cross-functional partnerships with personnel from clients and internal departments.

Issaquah, Washington, United States

Short-term contract supporting development and administration of competitive information database and FDA-regulated documentation repository.

Certificate

Bs