Erick Freligh Email & Phone Number

San Francisco Bay Area

• Key collaborator and thought leader for B2B and B2C client customer experience platform implementations and operations.
• Lead analyst supporting implementation and evolution of global B2B and B2C marketing database solutions including discovery, requirements gathering, consultation and design negotiations with globally distributed client.
• Key collaborative leader with development, quality assurance, project manager and operations teams as well as executive leadership
• Direct and indirect management of business analyst teams
• Led collaboration on design of client strategic data health initiatives
• Conceptualized, authored code for and implemented contact scoring methodology which was seen as a large win for client stakeholders and their business partners

Greater Seattle Area

Seattle, Washington

Greater Seattle Area

• Oversaw marketing operations and targeted database marketing practice including development of tools, vendor management and quality.
• Provided technical leadership to the successful development and launch of Microsoft’s global marketing execution database.o Owned all business requirements and contributed thought leadership and technical subject.
• Designed developed and implemented automated, trigger-based customer lifecycle engine supporting software licensing lifecycle and lead nurturing.
• Business ownership and technical direction for database marketing campaign operations team including budgeting, outsourced staffing (onshore/offshore), request workflow, selection and analysis tools, auditing and.
• Facilitated reporting and intelligence for planned and in-market campaigns, leveraging intelligence to formulate recommendations and influence business decisions.
• Collaborate with and consult to key stakeholder communities to advocate optimization of processes and establishment of best practices across processes and capabilities.

Provided database strategy consultation to internal and agency marketers. Developed campaign planning analysis. Executed high-volume list fulfillment with excellent customer satisfaction, recognized as a team leader by both the agency and Microsoft management, leading to an offer of a full-time position managing the entire operation after three months in.

Directed the implementation and management of customer marketing databases in software, gaming, healthcare, travel and tourism and retail. Managed database updates and data quality practices for integration of customer transactional systems and third-party data partners. Executed targeted campaigns across direct mail, email and telemarketing channels..

Issaquah, Washington, United States

Short-term contract supporting development and administration of competitive information database and FDA-regulated documentation repository.

Certificate

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