Erick Hanson Email & Phone Number

Saint Paul, Mn, Us

~ Global lead for $45 million Food & Beverage filtration portfolio, managing product lines and portfolio strategy for Beer, Wine, Soft Drinks, Spirits, and Edible Oil markets at Solventum (Formerly a 3M Company).~ Manage 15 product lines spanning +1,600 SKUs, equating to a 26% share of business, leading SKU management, new product launches, and profitability across portfolio.~ Launched next generation product platform for beverage filtration, revitalizing a 20+ year-old portfolio with enhanced in-market value and a full go-to-market sales education and collateral toolkit.~ Built 3-year portfolio optimization plan, encompassing global product rationalization, revamped sales toolkits for product sell-in, and enhanced customer journey mapping.

St Paul, Mn, Us

~ Global product marketer for Filtration & Separations business within the Separation and Purification Sciences Division - Health Care Business Group at 3M~ Manage the Food & Beverage product portfolio leading portfolio strategy, new product introductions, commercialization plans, and profitability management.~ Sector focus includes Wine, Beer, Spirits, Hard Seltzer, Dairy, Soft Drinks, Bottled Water, Cannabis, Edible Oils, and many others within the F&B segment.

St. Paul, Mn, Us

~ Global lead for $80 million Cleaning & Disinfection portfolio for Personal Care, Pharmaceutical, Nutraceutical, and Cannabis markets.~ Conducted segment and market trend analysis to guide strategic 5-year roadmap.~ Performed internal and external market research while collaborating with sales and technical teams to determine strategic growth opportunity by segment and regions.~ Managed virtual undergraduate intern providing coaching and guidance – extended full-time offer and successful team placement.

St. Paul, Mn, Us

~ Responsible for North America Personal Care, Dietary Supplements, and Cannabis market segments for cleaning and disinfection programs.~ Led growth strategies, innovation, sales activations, and associated product portfolios across all segments.~ Launched new Personal Care portfolio, delivering +22% segment growth, by aligning value proposition to meet needs of key global customers including L’Oréal, Estée Lauder, Unilever, P&G, and Shiseido.~ Championed Cannabis business carve out including market assessment, portfolio fit, and full go-to-market strategy.

St. Paul, Mn, Us

~ Managed and led efforts for the North America Personal Care, Nutraceutical, and Cannabis markets within the Life Sciences division.~ Drove portfolio management, innovation, sales activation programs, and market analysis across segments.~ Piloted North America Cannabis market strategy. Evaluated market size opportunity, preferred product portfolio, marketing collateral, and trade show/event sponsorship and promotion. ~ Launched new Personal Care core range portfolio in North America. Completed 5-year financials and pricing architecture to establish a full portfolio pricing strategy, with global alignment. ~ Harmonized portfolio globally and developed a full go-to-market strategy with sell-in material, social advertising, trade show/conference, and presentation plans.

Green Bay, Wi , Us

~ Managed and led efforts for innovation, digital marketing, monthly forecasting, and media campaigns.~ Worked cross-functionally to hit project milestones, achieve key financial metrics, and stay true to the brand's mission and values.

Green Bay, Wi , Us

~ Managed high growth P&L for herbal and homeopathic immune and cold support supplements, including top selling brands Sambucus and Umcka.~ Led innovation pipeline for immune and cold support supplements, driving short and long term new product development. ~ Managed diverse cross-functional teams; delivering results through influence and collaboration. ~ Oversaw additional portfolios including Boericke & Tafel homeopathic and Fatigue2Fantastic, and diverse product segments including Cardiovascular Health, Stress Relief, and Weight Management.

Racine, Wi, Us

~ Managed the Automatic Spray business, accounting for 15% of total Glade sales. Oversaw full go-to-market strategy for the business by owning the portfolio’s P&L, managing product life-cycle, analyzing Nielsen/IRI syndicated data, and working closely with cross-functional partners.~ Led Glade's eCommerce portfolio and digital strategy across entire brand portfolio. Developed product content, media activations, and an optimized online presence.

Milwaukee, Wi, Us

~ Supported four marketing faculty members by leading class discussions, prepping for classroom activities, and grading student assignments~ Conducted research on a variety of marketing topics while utilizing an array of techniques including scholarly journal review, SPSS Statistics analysis, and Qualtrics surveying

Racine, Wi, Us

~ Completed three globally focused projects for the OFF! repellent business: competitive price analysis, brand architecture strategy, and portfolio redesign~ Received internship offer after being invited to participate in SC Johnson's Pre-MBA Brand Camp

Minneapolis, Mn, Us

~ Championed new “Value” business rollout for 2013, portfolio contributing 20% of department sales, and helped achieve a market share increase of 100 BP to LY, through strategic inventory and program decisions~ Received Senior Vice President Merchandising award for developing new release forecast generator, statistical tool to drive additional sales and improved inventory reallocation~ Division Segmentation captain, where I drove impactful in-store merchandising based on guest and multicultural business council insights~ Captained Forecast, Transition, and Segmentation for the Movies department

Minneapolis, Mn, Us

~ Managed the Movies 'Comedy' portfolio business in 2012 through strategic planning, segmented strategies, and new release execution, while delivering golden performance metrics~ Quarterly division "Thought Leadership" award recipient for leading casepack optimization initiative to reduce supply chain expenses in 2012 and 2013~ Captained Segmentation, New Release, and Multichannel initiatives for the Movies department

Red Wing, Mn, Us

~ Led the Product Customization Program for the Americas, working with product managers and engineering team to produce custom solutions for end-users~ Implemented standardized customization process for all product categories~ Worked on a variety of tasks ranging from pricing, branding and production capabilities

~ Participated in naming and positioning strategy development for local fitness studio~ Developed and delivered client presentations; learned how to present and sell ideas~ Organized and participated in two-day global new product ideation for Old El Paso brand

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration (Bba), Marketing; Entrepreneurship

Bachelor Of Business Administration - Bba