Erick Urgiles

Erick Urgiles Email and Phone Number

Founder | Creative Director, Branding & Trends Leader @ Hercules New York
Erick Urgiles's Location
New York, New York, United States, United States
Erick Urgiles's Contact Details

Erick Urgiles work email

Erick Urgiles personal email

n/a
About Erick Urgiles

In less than a decade, Erick Urgiles - Known widely as Erick “Hercules” - has pioneered viral photo techniques and led market-leading creative direction that have become staples in the Creative, Commercial and Fine Art world, injecting refreshing and culturally relevant ideas into pop culture with the world’s best brands and personalities.Erick is a Sony Alpha Ambassador and an educator, mentor, and advisor for some of the world's best creative talent and communities with brands like Red Bull, HBO, and Alpha Industries within his Strategy portfolio.His work has been viewed in Hollywood blockbuster movies and Netflix documentaries, showcased on global billboards and flagship stores, auctioned and sold at places like the Guggenheim Museum, published in prestigious magazines like VOGUE, Rolling Stones, HYPEBEAST, & Forbes.Erick’s photography has inspired a generation of photographers by spearheading new techniques that highlight surrealism within reality. Trusted by more than 100 global brands, his portfolio includes notable companies like Nike, Puma, MCM, Swatch, & Diesel, and people like Erykah Badu, Steve Aoki & the Hamilton Cast on Broadway.As an advocate, Erick was the Secretary General of the Influencer Council Of America, where he led creative-first conversation directly with digital platforms like Facebook, Instagram, Tik Tok & Snapchat. He has consulted on community-forward initiatives for NGO’s within the United Nations and the White House.In 2013, Erick began the “#WeLevitate” movement, a global community of some of the best levitation photographers & dancers in the world. In 2020, he started a new creative project called Angle Studies, aimed at redefining the understanding of how we use photography to maximize the stories we tell by combining mathematics, sociology and psychology.As an immigrant raised in Queens, New York, Erick understands and fights for the importance of expanding education for all, spreading forward-thinking ideas that shatter presumptions based on background, color of skin and socio economic status. Erick is a retired professional opera singer with a career spanning 12 years, having performed in distinguished places such as Lincoln Center, Radio City, Carnegie hall, and Madison Square Garden. Erick Graduated as a vocal Major from Laguardia High school For Music and Arts & Performing Arts. Erick has sung in a choir on the weekends for the last 13 years.

Erick Urgiles's Current Company Details
Hercules New York

Hercules New York

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Founder | Creative Director, Branding & Trends Leader
Erick Urgiles Work Experience Details
  • Hercules New York
    Founder & Creative Director
    Hercules New York May 2015 - Present
    New York City Metropolitan Area
    Highly accomplished Creative Director with a distinguished career leading best-in-class campaigns and experiential initiatives for renowned global brands, including SONY, Diesel, and Diageo, often overdelivering on KPI objectives.Key Achievements* Leadership and Strategic Expertise: Successfully led teams and managed campaigns for prominent brands such as Nike, Diesel, and HBO, consistently exceeding KPI targets.* Market and Cultural Trend Leadership: Advised top brands like Red Bull, SONY, and HBO on market and cultural trends. Delivered community-driven talks at universities like NYU & Pratt Institute, and prestigious venues like the White House (While under President Obama).* Creative Direction and Budget Management: Trusted to lead and creatively direct for over 100 prominent brands, managing significant budgets and delivering impactful results.* Rebranding Specialist: Transformed the identity, website, and strategy for various startup companies in the tech, luxury travel, and fashion industries, earning two CES awards within the first year.* Athlete Rebranding: Successfully repositioned and rebranded world-class athletes, leading to lucrative contract renewals and shoe deals.* Custom Deck and Presentation Design: Designed custom decks and presentations for brands and investment firms of all sizes.* Workflow Optimization: Created systems and protocols to streamline workflow, adopted by over 50 leading creatives, boutique agencies, and small firms.* Mentorship and Talent Development: Mentored over 50 young creatives, many of whom now work for prominent artists and brands.* Robust Professional Network: Built a strong network of world-class talent, some who lead today's fashion and cultural trends.
  • Erick Hercules Llc
    Commercial Photographer
    Erick Hercules Llc Jan 2013 - Present
    New York, United States
    Renowned Commercial Photographer with a distinguished portfolio featuring collaborations with the world's top brands. Recognized for pioneering two groundbreaking photography techniques, setting new industry standards, and consistently delivering visually compelling and commercially successful imagery.Key Achievements* Global Campaigns: Led and executed visually stunning campaigns featured in billboards, flagship stores, print media, Hollywood movies, and streaming platforms like Netflix, significantly enhancing brand visibility and appeal.* Innovative Techniques: Pioneered two world-class photography techniques that have revolutionized the field, widely adopted in global campaigns and acclaimed for their creative innovation and technical excellence.* Industry Recognition: Celebrated for pushing creative boundaries and setting new benchmarks in commercial, fashion, and fine art photography, contributing to the evolution of visual storytelling.* Award-Winning Work: Received numerous accolades for outstanding commercial photography, recognized by industry peers and leading publications for exceptional creativity and technical prowess.* Technical Mastery: Expert in both traditional and digital photography techniques, ensuring flawless execution and unparalleled quality in every project.Past Clients: Adidas, Adorama, Anomaly, American Express, Alpha Industries, Audi, BBDO, Converse, Dentsu Creative, Diageo, Diesel, Anheuser-Busch, Puma, Fila, FootLocker, G-Shock, G.H Mumm, Grado Labs, HBO, Incase, Jordan, Extra Butter, Lacoste, Manfrotto, Maserati, MCM, New Era, Nike, Ogilvy, Red Bull, Reebok, Shake Shack, SONY, Staple Pigeon, Stetson, Swatch, Timberland, Tribeca Film Festival, Under Armour, Wilson, World of Dance.
  • Sony
    Ambassador
    Sony May 2016 - Present
    Entrusted by Sony to carry the brand name as a recognized leader in the photography field. Consults with top level Sony Alpha engineers on camera design to better help professional photographer needs Led, Creative Directed, and produced 24 sold-out in-person photography walks, teaching 1200+ creatives in person.Ideated, wrote and presented curriculum and educational initiatives with focus on cutting edge Social, Visual, and Branding Strategies, leading multiple classes on these topics for the last 6 years.Spoken on panels in Photography conferences, Universities and the White House on the topics of Social, Visual and Branding Strategy, the Creator Economy, and Minority Equity.Designed and presented all global ambassadors with a custom business and leverage system containing Proprietary IP.
  • American Influencer Council – Aic
    Secretary General
    American Influencer Council – Aic Oct 2020 - Oct 2021
    New York City Metropolitan Area
    Served as a bridge-builder between creators, creator platform leads, brand executives, digital tech academics, and tech advocacy groups. Having creative-first conversation directly with platform representatives from Facebook, Instagram, Tik-Tok & Snapchat as a creator advocate & champion of education, and platform liaisonInstrumental in fostering a culture of partnership and seeking solutions for the long-term development of creators as small business owners.
  • World Of Dance
    Contributor
    World Of Dance Aug 2018 - Jan 2019
    Collaborated directly with the CEO of World of Dance to strengthen the connection between the photography industry and the global WOD community.Created two photowalks, taking over the WOD socials and partnering with best in class photographers and dancers from across the world, garnering more than 1.8 Million impressions, with 780K of them being video-centered. Additionally, we garnered 300+ Influential creator IG stories and a total of 750+ Comments.Wrote multiple articles in partnership between WOD and my levitation community, Welevitate, highlighting some of New York’s best dancers.
  • Palladium Boots
    Social Media Manager, Content Creator, Community Manager & Strategic Creative Partnerships
    Palladium Boots Mar 2015 - Mar 2017
    Greater New York City Area
    Accomplished Marketing and Social Media Strategist with a proven track record of driving exceptional brand growth and engagement. Notably accelerated Palladium Boots to its first $100-million-dollar valuation by spearheading a successful global visual rebranding and strategic brand positioning, both of which remain influential today (2024).Key Achievements* Global Rebranding Success: Directed the global visual rebranding and strategic positioning of Palladium Boots, significantly contributing to the company's rapid achievement of its first $100-million-dollar valuation.* Social Media Mastery: Engineered and executed a comprehensive social media strategy that boosted Instagram followers by 66%, achieving 100K followers within a year. Enhanced brand circulation and consumer engagement by 175% on Facebook and 75% on Twitter.* Creative Direction: Led the creative direction, production, and execution of global campaigns across every continent and media format, encompassing both print and digital collateral.* Influencer Marketing Expertise: Utilized an extensive network to amplify brand presence through influencer marketing, resulting in a 450% increase in branded creative partnerships, a 74% rise in brand hashtag usage, and an 85% surge in earned media and branded influencer content from global creatives.

Erick Urgiles Skills

Social Media Marketing Editorial Photography Lightroom Microsoft Office Management Adobe Photoshop Project Management Entrepreneurship Campaign Strategies Research Training Photoshop Product Placement Microsoft Excel Microsoft Word Sales Leadership Powerpoint

Erick Urgiles Education Details

Frequently Asked Questions about Erick Urgiles

What company does Erick Urgiles work for?

Erick Urgiles works for Hercules New York

What is Erick Urgiles's role at the current company?

Erick Urgiles's current role is Founder | Creative Director, Branding & Trends Leader.

What is Erick Urgiles's email address?

Erick Urgiles's email address is er****@****mmn.com

What schools did Erick Urgiles attend?

Erick Urgiles attended Queens College, Queens College, Fiorello H. Laguardia High School.

What skills is Erick Urgiles known for?

Erick Urgiles has skills like Social Media Marketing, Editorial Photography, Lightroom, Microsoft Office, Management, Adobe Photoshop, Project Management, Entrepreneurship, Campaign Strategies, Research, Training, Photoshop.

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