Erick Hernandez Durand Email & Phone Number

Mérida Y Alrededores, México

I have built my area as an internal consultancy for the commercial area and Key Account Managers; proposing strategies and solutions to solve the challenges faced by our clients.Me and my teammates, operates, supervise and optimize diverse digital tasks related to what we have called "The 5 digital pillars"1. Search Engine Optimization2. Business Intelligence3. Digital means of payment4. Analysis and Report5. Digital Innovation

Mérida Area, Mexico

Ciudad De México

• Responsible of Providing Brands with full visibility over digital environment• Help selecting internal and external Goals and Digital KPIs for all brands• Take part of the Digital Strategy and align it with goals across business. (Websites, Social, Analytics, Advertising, CRM)• Monitor and optimize Digital Advertising Campaigns, Website Performance, Social Activity, etc.• Transform data into Knowledge for business specific cases • Overall digital budget management… Show more • Responsible of Providing Brands with full visibility over digital environment• Help selecting internal and external Goals and Digital KPIs for all brands• Take part of the Digital Strategy and align it with goals across business. (Websites, Social, Analytics, Advertising, CRM)• Monitor and optimize Digital Advertising Campaigns, Website Performance, Social Activity, etc.• Transform data into Knowledge for business specific cases • Overall digital budget management, bidding, launching and holding digital agencies accountable to achieve goals Show less

Mexico

• Help brands to build Digital Marketing Strategies• Holding accountable on Digital, Social, Advertising, CRM agencies to achieve goals• Lead Management analytics• Digital strategies building for 2015 -2016 • Overall digital budget management, bidding, launching and holding digital agencies accountable to achieve goals

Ciudad De México

• Responsible for owning a dealer digital solution, implementation and ongoing support.• Elaborate project plans for a large client dealer-level data management and reporting platform.• Product and project management to ensure the solutions and services provided meet client expectation.• Implemented an enterprise lead management system across the organization including dealer networks

Ciudad De México

• Develop an execute digital strategies (SEO, SEM, Social, etc.) both, internally and attending different client needs.• Measure, analyze and reporte KPI's such as: Ranking, Visitors, sales, conversions, leads, etc. • Align Internet marketing strategies to organizational communication and goals objectives.• Managed various interactive Marketing projects which include: content management, search engine optimization & marketing (SEO & SEM), Web design coordination, Social media… Show more • Develop an execute digital strategies (SEO, SEM, Social, etc.) both, internally and attending different client needs.• Measure, analyze and reporte KPI's such as: Ranking, Visitors, sales, conversions, leads, etc. • Align Internet marketing strategies to organizational communication and goals objectives.• Managed various interactive Marketing projects which include: content management, search engine optimization & marketing (SEO & SEM), Web design coordination, Social media advertising and Web tools setup and management. Show less

Ciudad De México

• Promote, push and negotiate AzA advertising inventory• Generate creative sales packages for diverse clients• Coordinate all advertising projects worwing together with client and TV producers to guarantee complete client satisfaction

Ciudad De México

• Managed and optimized Texas and NY advertising budget.• Achieve and overcome client TRP’s, Rating points.• Manage and control own sales inventory.

Ciudad De México

• Conduct and operate online marketing researches• New business attraction (AAA companies such as: Pfizer, MSD y Aventis)• Coordinated web design and digital media buying

Ciudad De México

• Conduct and operate online marketing researches• New business attraction (AAA companies such as: Pfizer, MSD y Aventis)• Coordinated web design and digital media buying

Diplomado / Certified Project Manager, Gestión De Proyectos, Certificado

Mba, International Marketing, Institut Des Hautes Études Économiques Et Commerciales - Paris

Certificado En Gestión De Procesos De Negocio (Bpm), Negocios, Business Process Management Certified

Diplomado, Marketing Interactivo, Marketing Interactivo, Marketing Digital, Social Media, Redes Sociales, Métricas

Licenciado En Mercadotecnia, Marketing Internacional

Education record