Lead the overall strategy to implement electronic payment solutions that drive significant cost efficiencies for our distributor partners across the country.Developed inaugural Distributor Program Team which launched in January 2020. Established initial strategic partnerships with over 200 distributors nationwide including Beer (A/B, M/C, Craft), and Wine & Spirits. In 2022, distributor retailers using EFT payments increased 59% vs. 2020.I also develop and nurture relationships at the senior level with distributors. In tandem with my Regulatory team, I monitor local, state and federal agency developments to ensure regulatory compliance.

Led a cross-functional team responsible for the execution of Grocery channel plans for the NE and SE regions. Responsible for 4.2M cases spanning from Florida to Maine. Customers included Publix, Southeastern Grocers, Delhaize (Food Lion, Hannaford), Harris Teeter, Wegmans and Ahold.• In 2016, within HUSA National Accounts, delivered highest volume trends (+1.2% vs. plan) for Heineken Lager (+1.5%), Tecate (+32.6%) and Strongbow Cider (+23.1%).• Secured highest distribution % for core packages including Dos Equis Lager 12pk (+580 PODs), Tecate Light 12pks (+753), Heineken Lager 18pks (+237) and new Strongbow Cherry Blossom 6pks (+623).• Managed various Sales and Commercial Marketing budgets totaling over $3.3M, exceeded EBIT target by 1.1%.• Collaborated with cross-functional departments including Business Intelligence, Commercial Marketing, Operations, Finance and HR.

Led a team responsible for the strategic implementation of HUSA commercial operating plans for GA, AL, SC and NC which included a network of 51 beer, wine and liquor wholesalers. Portfolio included Heineken, Dos Equis, Strongbow, Tecate, Amstel Light, Newcastle Brown Ale and Tecate Light.• Delivered 108% of 2015 7.3M cs. volume plan and exceeded Gross Profit plan of $43.8M by 3.1%. • In 2014, and for the 3rd Straight year, finished as the #1 Zone (Out of 15) for YOY Dutch volume growth.• One of 2 zones to exceed Share growth targets in 2012, 2013 and 2014. Also selected as Heineken USA “Zone of the Year” in 2007, runner-up in 2014.• Under my leadership, 16 people have been promoted up to and including 5 director level positions within HUSA, Heineken Americas and other major beverage suppliers including Red Bull, ABI, Yuengling and Diageo.• Coordinated numerous distributor network consolidations and brand fragmentation agreements resulting in more efficient brand alignment and profitability.• Implementation of 4 organizational restructures gaining valuable experience with recruitment, panel interviewing and skill set identification during Star Design (2003), Odyssey (2007), Apollo (2010) and Turbo (2014).• Successfully launched multiple brands including Heineken Light (2006), Newcastle Limited Editions (2010), Strongbow Cider (2012), Desperados and Dos-A-Rita (2014) and Tecate Light (2015).

Managed National HQ convenience channel business for the top 10 chains in the country including 7-Eleven, Chevron, ExxonMobil, Valero, BP, ARCO, RaceTrac, Speedway, Equiva and Circle K.• Exceeded volume plans each year: 2000: +32.6%, 2001: +21.5%, 2002: +17.4%, Heineken case volume grew over 62% in 3 years.• 7-Eleven highlights:o Under my direction in 2000, 7-Eleven became the first HUSA chain in history to exceed 1 million cases in sales, + 32.6%.o Grew Heineken 12pk bottle distribution from 33% in 1999 to 86% in 2001 (4,185 beer stores).o Established HUSA’s initial relationship with the 7-Eleven Franchise Coalition (32 Groups) and their national chairman Tariq Kahn.

- Managed and developed HUSA distributor network covering Iowa, Nebraska and South Dakota. Territory included 32 wholesalers.

- Responsible for directing 12 retail sales representatives for the E&J Gallo Division in the Des Moines market and surrounding 31 counties.- Managed all channels in the off premise segment. Implemented and trained sales reps on the E & J Gallo Sales Manual stressing core standards including display, shelf and pricing.- 7 of the 8 original sales representatives have since been promoted to management roles in various alcohol beverage wholesalers and suppliers.