•Co-Founder of the louder, crunchier authentic Mexican rolled chips made fresh in Baja California.•Developed and executed the brand business plan, outlining volume, distribution, and performance targets, successfully generating $5M in revenue in the first 18 months.

Provided data-driven digital marketing for a range of clients in outdoor action sports, specializing in branding, social media management, influencer marketing, paid ads, content marketing, and email/SMS. Notable client successes include:-Spearheaded the launch of the first all-electric off-road prototype, assisted in the go-to-market strategy resulting in significant Q1 revenue, and partnered with Product and Sales teams to optimize positioning and promotions.-Armageddon… Show more Provided data-driven digital marketing for a range of clients in outdoor action sports, specializing in branding, social media management, influencer marketing, paid ads, content marketing, and email/SMS. Notable client successes include:-Spearheaded the launch of the first all-electric off-road prototype, assisted in the go-to-market strategy resulting in significant Q1 revenue, and partnered with Product and Sales teams to optimize positioning and promotions.-Armageddon Performance Products: Established the brand identity and implemented a robust multi-channel marketing strategy, including digital, events, and influencer marketing.-Chipoys Rolled Chips: Managed the brand's international expansion into twelve countries, crafting localized strategies for channel marketing, merchandising standards, and consumer promotions to drive sales. Show less

Hire #4 for global growth initiative and joint venture with 20K+ retail outlets.Spearheaded domestic field marketing during company launch and IPO across 250+ CA/NV outlets.Orchestrated a successful Sports Marketing program and developed a comprehensive sales and marketing strategy.

• Led channel, partner, and digital marketing for Monster, Mutant, Mother, LIVE+, Hydro, NOS, and other strategic brands for MEC across APAC and LATAM. • Launched or transitioned MEC brands in over 16 countries with consistent YOY growth during tenure.• Developed retail and consumer promotions, leveraging athlete and lifestyle influencers with global marketing partners (Coca-Cola, Asahi, UFC, Live Nation, etc.).• Integrated brand promotions with film, content, and gaming partners… Show more • Led channel, partner, and digital marketing for Monster, Mutant, Mother, LIVE+, Hydro, NOS, and other strategic brands for MEC across APAC and LATAM. • Launched or transitioned MEC brands in over 16 countries with consistent YOY growth during tenure.• Developed retail and consumer promotions, leveraging athlete and lifestyle influencers with global marketing partners (Coca-Cola, Asahi, UFC, Live Nation, etc.).• Integrated brand promotions with film, content, and gaming partners such as Marvel, FOX, Activision, and EA Sports. Show less

*Dramatically increased company valuation by over 5X, successfully doubling annual revenues year-over-year twice, with key achievements including a 120% growth in custom apparel, 30% annual profit growth, and 40% overall revenue growth year-over-year.*Directed global brand strategy across 25 countries, rapidly achieving a #2 market position in custom apparel and BMX segments within two years; managed channel relations, promotions, and dealer incentives to optimize market penetration and… Show more *Dramatically increased company valuation by over 5X, successfully doubling annual revenues year-over-year twice, with key achievements including a 120% growth in custom apparel, 30% annual profit growth, and 40% overall revenue growth year-over-year.*Directed global brand strategy across 25 countries, rapidly achieving a #2 market position in custom apparel and BMX segments within two years; managed channel relations, promotions, and dealer incentives to optimize market penetration and brand loyalty.*Led high-impact event activations at major industry events such as Interbike, Eurobike, Sea Otter, and UCI World Cups, significantly enhancing brand visibility and engagement.*Managed a team of five full-time employees and various contractors, overseeing global channel relationships across four continents to ensure cohesive brand growth and operational excellence. Show less