• Develop messaging for Acrobat AI Assistant/Sign, creating internal and external materials to support field education and success.• Conduct market and competitive research to inform product strategy.• Perform qualitative and quantitative customer research to drive product positioning and messaging.

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products and function.

• Provide consulting services to B2B / B2C companies (clients include Action Figures Staffing, Adobe, and bDigital).• Conduct strategic, market, and competitive analyses to support value propositions, messaging, and materials.• Deliver data-driven recommendations to improve awareness and grow business with innovative selling and marketing concepts.

Private aviation start-up founded in 2021. Public since Dec. 2023. 350% employee growth in two years. Volato is developing the most innovative solutions in private aviation, including fractional ownership, jet card, aircraft management, and charter services.• Responsible for the cornerstone ‘Fractional’ Program, including the creation of messaging, and internal and external materials used to sell ownership shares in the HondaJet and Gulfstream G280 for private aviation startup.• Go-to product resource for 16 salespeople and provide training and enablement.• Collaborator with external Bauhn agency to roll out advertising campaigns in key channels including Google, WSJ, The Economist, NYT, and Robb Report. Tracked expenditures and budget.• Led competitive activities including market research, trends analysis, and customer interviews to inform sales plans.• Senior leader on a newly established product marketing team of five people supporting Fractional and Jet Card businesses.• Product expert who contributed to the closing of 7 fractional deals in Q1-Q2, 2024.

• Crafted messaging, collateral, and competitive intelligence assets for Configure Price Quote (“PROS Smart CPQ”) AI-based solution. Developed customer materials demonstrating PROS’ AI superiority and its impact (e.g. competitive website).• Developed a partner marketing plan for Microsoft and Enable. Crafted product assets and delivered training to reps.• Owned CPQ product placement on Azure Marketplace and Seismic platform (internal sales engine). Used data-driven insights and success metrics to drive awareness, adoption, and different strategic scenarios.• Go-to product resource for 500 salespeople, SEs, consultants, CSMs and PROS partners Microsoft, Salesforce, and Enable.• Collaborated on marketing strategy for integrated campaigns (SEO, email, social, video, paid). Established KPI metrics for workstreams. Analyzed performance data using Excel and Tableau, then reiterated to drive higher engagement.• Executed feature and platform launches; collaborated with marketing and enablement teams to ensure knowledge transfer.• Researched, managed, and executed three-part webinar series on AI, with 30% lead conversion. • Supervised Competitive Office and developed a library of materials including battle cards, cheat sheets.• Spearheaded PROS Rebate Management GTM launch with partner Enable in Q2, 2022; converted thirty opportunities and closed four deals in first six months.

• Developed pitch decks, customer stories, personas, and other materials for “Stitch”, an Extract, Transform, and Load (ETL) open-source B2B SaaS product.• Marketed Talend solutions for data integration/quality/preparation, big data, identity access, application integration, and GRC.• Collaborated with 700 salespeople, SEs, and external developers. Go-to product resource. Trained SDRs. • Synthesized market, competitive, and customer insights to guide product development, messaging, and sales motion.• Product Lead for AR/PR. Managed product messaging and assets for software review sites. Participated in Gartner MQ responses.• Crafted 20 internal customer ‘pocket’ stories to educate the field; readership increased 150% over six months. • Conducted analysis of product usage, ticket, and customer data to support new GTM for ‘Unlimited’ packages. 17% uptick in 1st Q.

• Worked with SMBs to global corporations including Sparkpost, Swrve, Salesforce, and Google.• Responsible for product differentiation, positioning, and industry messaging - healthcare, financial, retail, and hi-tech segments.• Crafted product collateral, demos, case studies, and competitive intelligence materials.• Delivered enablement to field teams in order to boost skill sets and increase win rates.

• Developed collateral, demos, sales plays, and case studies for Paris-based startup's work management offerings.• Collaborated with 70 French and English-speaking salespeople and SEs.• Performed market and competitive analyses. Go-to resource to support business opportunities.• Developed 4 “Solution Kits” encompassing both internal and external product materials to drive awareness and sales.• Delivered solutions-based training twice to global sales organization at Paris HQ.• Created and hosted the “Taming the Beast” bi-weekly webinar series. Event generated double-digit opportunities.

• Developed sales plays, demos, collateral, and competitive intelligence for “Email Experience Manager” (EXM) product and related modules (Social, Analytics, Mobile, and eCommerce) for CMS platform solution that allows businesses to create, manage, and publish personalized experiences across all channels.• Collaborated with 200 salespeople, SEs, and partners. Delivered training via onboarding, sales huddle calls/sales kick-offs.• Provided Professional Services unit with messaging and product support during sales opportunities.• Managed GTM releases and created industry messaging (healthcare, financial services) for marketer and developer audiences.• Presented at Sitecore’s annual Symposium show and multi-city roadshows. Cultivated peer following via blogs and postings.• Drove 40% increase in deals in Q4, FY17. Executed regular GTM product releases and supported major platform launches.• Leveraged qualitative/quantitative data to improve field effectiveness. For example, delivering regular Lunch & Learn seminars.• Supervised Freshdesk ticketing system for inquiries. Captured customer feedback via UserVoice application to impact roadmap.

• 2nd employee at a new business unit established by EMEA-based company. • Performed market analysis, segmentation, and sizing research. Responsible for messaging, positioning, and competitive intelligence. • Launched a new ERP cloud solution, website, and mobile app integrated with QuickBooks to the US market targeted at SMB manufacturers and distributors. • SME and developed product and sales enablement materials to support GTM releases and sales activities. • Delivered product updates, competitive briefings, and enablement to three salespeople. • Managed beta program and delivered insights to impact feature set, localizations, and capacity planning.• Analyzed competitor pricing and created pricing and packaging for the 2014 rollout.• Supported first GTM Q1 launch for U.S. market; grew customer base to 27.• Represented Exact at Scaling New Heights, SOUTH-TEC, FABTECH, and Sleeter events.