Curiosity and a passion for learning has fostered a perspective on advertising rooted in creativity and strategy for Eric Kogelschatz, and a belief that advertising is a true balance of art and science. A veteran of agencies such as Ogilvy & Mather and Modernista in Detroit and Boston respectively, Eric has worked for clients including Ford, Cadillac, Nestle, Cleveland Clinic and Jolly Rancher. Eric is a creative problem solver, that enlightens and illuminates the creative process with insights and strategy, providing the answers to what consumers are thinking. But also answers the difficult question of why, revealing customer motivations and behaviors, paving the path for opportunities to optimize the customer experience.Eric holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in qualitative and quantitative research from Michigan State University.He is married to Hallie Bram Kogelschatz, and is father to Max and Noa. Together, they live in Northeast Ohio – but find themselves exploring everything that The Great Lakes (and the world) has to offer.