Eric Koomen Email & Phone Number

Rochester, NY, US

Rochester, NY, US

Newly created position reporting to Dean with over 2,400 enrollments across five global campuses. The first college to grow its marketing team and functions, leading a transition from a sales to a marketing-focused university.

Founded and established this Eastern European country’s first and only English-language newspaper, The Slovak Spectator.

• Founded and established this Eastern European country’s first and only English-language newspaper, The Slovak Spectator. Other periodic publications include: culture and travel magazines, book of lists, real estate and.
• Custom-built sales database in FoxPro to track sales contacts, sales incentives, and to evaluate sales performance.
• Managed 6-person Ad Sales and Circulation team, providing western-style training; managed major accounts.
• Created revenue generating, public relations events attracting the top Slovak political and business leaders, including: ‘Spectrum Live’ - a debate series for leading Slovak politicians and A-list holiday parties.

New York, NY, US

• Hired to clean up and streamline financial management of 350 industry funded clinical research studies with over $10M in annual revenue. Developed automated processes for invoicing leading to 26% annual increase in.
• Staffing and management of data cleanup team to prepare finance and billing data for PeopleSoft conversion, including Accounts Receivables reconciliation and documentation for over 1,600 clinical research studies.
• Developed new automated billing processes, financial guidelines, and sponsor payment terms – leading to a projected 50% annual increase in revenue recognition, and increasing IRB invoice rate from 30% to over 95%.
• Departmental project lead for managing data conversion to PeopleSoft Research Proposal and Billing platform.
• Assisting with data migration plans from InfoEd Clinical Trail Management System (CTMS) to Click Commerce CRMS, including interfaces with PeopleSoft, EPIC, and OnBase document management platform.
• Primary department liaison to Sponsors, Accounting, Finance, General Counsel, Service Centers, and IT offices.

Newark, NJ, US

• Hand picked by new Dean at New Jersey’s top business school. Charged with renewing branding and communications for revitalization plan to gain national recognition as premier business school. 31% enrollment increse.
• Directed all Communications and Marketing efforts for 2 undergraduate, 15 graduate and doctoral programs; covering 5 New Jersey campuses, 3 campuses in China and Singapore, and over 15 Research Centers.
• Created marketing plan justifying a 65% increase in annual department budget. Achieved 59% increase in new enrollments from 2007 to 2010 for Full-time MBA program – supported by an increase in MBA Open House Attendees.
• Developed new branding by coordinating input from the Dean, Professors, Program Directors and agencies including: new website, all printed materials, Peer-School awareness campaign, and a 64-page Annual Report.
• Increased monthly Media Coverage 219% and Tier-1 coverage increased 231% from 2007 to 2009.Created integrated online SEO strategy to increase website traffic and lead generation through the creation of sustainable.
• Overhauled severely neglected website content and navigation while giving website facelift on a limited budget.

Guaynabo, PR, US

• Charged with bringing controls and organization to one-year old, high growth internet lead generation company; encompassing 6 international entities with 14 employees, over $1 million in combined assets and $3.3.
• Financial Statements Management; forecasting and budgeting; analysis of business development opportunities.
• Developed Microsoft Excel analytics and dashboards for internet traffic audits and optimizing partner revenues.
• Coordination of legal and tax intricacies with accounting practices for international relationship of 6 entities.
• Manage and coordinate outsourced bookkeeping services using QuickBooks. Created employee benefits plan.

Developed sales and marketing to retail jewelry stores and chain stores in New Jersey, upstate New York, Connecticut, Rhode Island and Massachusetts sales territories for a 23 year old jewelry manufacturer. One direct report.

Hoboken, NJ, US

• At the technology management university, started innovative Global Technology Confidence Index (GTCI) for C-level executives. Reports and analysis based on quarterly input from senior executive GTCI Members.
• Spearheaded GTCI marketing plan coordinated with Dean and Program Director, recruiting 200 senior executive GTCI Members in 4 months. Managed membership retention and all correspondence with C-level executives.
• Created GTCI website managing 5 person team and ad agency. Wrote original website content; edited and posted all updates using Dreamweaver and FTP. Administered quarterly membership surveys, and data collection.

• First employee hired to open North America subsidiary for HYPE Energy Drink, with European ownership. Sold over $1.3 million in first year, creating distribution network in over 10 major North American markets.
• Conducted product training and launched sales promotions to distributor sales teams of up to 175 people.
• Supervised Sales Director and 4-person promotional team. Administered national Walgreen’s account. Negotiated regional distribution contracts including: 2nd largest U.S. beer distributor and national Canadian.
• Financial reporting, forecasting, accounting, purchasing, import/export, warehousing, inventory, distribution, legalities, and FDA compliance. Created strategic business plan leading to over $350,000 in private.

• First employee hired by American owners to spearhead development of new super-premium Estonian vodka. Lived in Estonia (a former Soviet Republic country) until first shipment of MOR Vodka was exported to USA. Developed.
• Developed strategic business plan leading to over $500,000 of private investment; restructured company as LLC.
• Full P&L responsibility. Administered accounting in QuickBooks. Managed sales incentives, financial reporting, forecasting, purchasing, BATF compliance, import/export, distribution logistics, and investor.
• Established Estonian subsidiary and developed production of award winning 1999 Gold Clio packaging using international suppliers. Featured high-tech ‘metallization’ process, giving the bottle a mirrored look.

Mba, Manufacturing & Operations

M.B.A., Manufacturing And Operations

Education record

Education record