Client: Lexus• Develop and execute Paid Search strategies for ~$60MM annual budget• Present findings and strategic recommendations to client teams• Manage 7 direct reports consisting of Paid Search Managers and Associate Managers• Oversee the day-to-day operations of the Paid Search team, analyze large sets of performance data and track against KPIs• Stay up-to-date on the latest trends in Paid Search advertising• Provide leadership/training for clients and employees, build teamwork, and develop staff• Manage stewardship and proper accountability (i.e., budget, tracking reports, optimization, allocations, scheduling, incremental recommendations, Point of Views (POV), and success measures)• Seek new and creative opportunities to meet client objectives• Foster a creative/testing and accountability oriented environment• Build strong relationships with media vendors/rep community, along with internal teams• Work closely with other department leads to maintain integration among all disciplines

Client: Wells Fargo• Administered all Consumer & Small Business Banking LOB Paid Search campaigns, a ~$65MM annual budget.• Managed 4 direct reports while overseeing, developing the skillsets of and delegating to a team of 8.• Restructured & consolidated the highest priority Wells Fargo Paid Search campaign, a $45MM annual budget.• Produced key conversion improvements, improving CPA & CVR by -22% & +18%, respectively.• Structured team, new processes & documents to streamline responsibilities & deliverables.• Persuaded clients to test new SEM Alphas, Betas, and opportunities to maximize performance.• Built and maintained relationships with clients, key vendors, platforms, and technology partners.

• Efficiently managed a ~$30MM annual Paid Search budget across multiple accounts.• Managed 3 direct reports while directing & developing the skillsets of a team of 5.• Mentored & upskilled a Manager, under the OMD network, as part of an agency-side training initiative.• Spearheaded the first iteration of the WF Mobile App Google Ads App campaign.• Advised on, assembled & conducted 7-Cell DOE Paid Search incrementality test.

Clients: Nature Made, Japan Airlines, ARCO, ampm, Whole You & Nurish• Oversaw a ~$10MM Portfolio of Search, Display & Video campaigns across various accounts, clients, & verticals• Managed & trained 1 direct report, set up internal process documents & maintained oversight of all deliverables.• Led client calls & created client-facing decks reviewing bi-weekly, quarterly, & EOC performance.• Generated quarterly and yearly forecasts, estimates, and strategies.• Implemented campaign optimizations & tactical recommendations strategically aligned with client goals & KPIs.

• Oversaw management of Search plan including optimizations, execution details, & budgets/accounting.• Uploaded & updated campaigns, ad groups, ad copy, keywords and extensions in bulk using Google Ads Editor.• Created client facing Excel reports leveraging pivot tables, formulas, graphs, and charts.

• Employed Google Ads campaigns for Logistics, Skin Care, Investment & Education clients.• Leveraged Shopping, Performance Max, Display, Smart & Search campaigns to achieve paid media goals.• Educated neophyte Google Ads clients & distilled performance achievements.

• Built, edited, and optimized website pages through Wordpress and Unbounce.• Corrected site errors by optimizing tittle tags and created meta descriptions.• Executed on and off page SEO audit and analysis through SEMRush, Moz and PlacesScout.• Oversaw and managed over 32 locations for clients across Google My Business, Bing Places and Yelp.• Positioned and maintained #1 ranking in the local pack SERP for 10+ high-competition niche keywords.• Performed Keyword research and developed client-specific ranking strategies.• Set Yelp Ads campaigns monthly budgets, analyzed KPI’s and advised on future campaigns.• Created content for Google My Business posts and promotional offers on Facebook, Yelp and Yext.• Generated client reports using PlacesScout, BrightLocal and Google Analytics.• Managed email marketing through Campaign Monitor and developed reporting on campaign results.• Developed link building strategies to improve SEO ranking for targeted keywords.• Implemented A/B testing for local and Yelp ranking improvements.

• Created and administered a Google Ads campaign targeting 1st through 8th-grade students seeking tutoring.• Deployed efficient keywords and ads improving clicks and impressions by 114% and increased CTR by 14%.• Created responsive ads to increase reach, clicks and conversions.• Optimized campaign performance by monitoring data and report analysis.• Advised on ways to redesign landing pages for more effective ad performance.• Interfaced with client and provided feedback, reports and updates weekly.

• Contributed in researching, analyzing and developing a marketing strategy to retain graduating student members• Led Communication Plan group in developing and integrating marketing plan• Conducted SWOT and market analysis for the development of proposed strategy

• Assisted with analyzing loan data for errors and updating information in company and government databases.• Compiled documents and assisted in processing partial loans in contention for government refunds.• Handled and processed utility, violation, property tax and homeowners’ association bills of conveyed properties.

• Maintained and re-organized electrical and paint departments while collaborating with department to achieve sales goals• Built skills in customer relations and aided customers in finding the best product choice