Erick Payne Email & Phone Number

Stockholm County, Sweden

London, England, United Kingdom

• Spearheaded end-to-end B2B marketing strategies, enhancing customer engagement and accelerating business growth through targeted campaigns and data-driven initiatives.
• Orchestrated complete website and digital presence transformation, managing multiple channels including paid media campaigns, content strategy, blog posts, and CRM optimization to drive enhanced user engagement.
• Championed the successful migration to HubSpot CRM, leading cross-functional alignment, strategic implementation, and comprehensive team training programs to optimize sales and marketing operations efficiency.
• Led brand development initiatives across internal and external channels, collaborating with creative teams to establish and maintain consistent brand identity and messaging.
• Partnered with sales leadership to create alignment between marketing initiatives and revenue objectives, fostering a cohesive strategy.
• Directed social media strategy across multiple platforms, crafting compelling content that strengthened brand visibility and community engagement.

Uppsala, Uppsala County, Sweden

• Oversaw brand and marketing communications across all channels.
• Developed, implemented public relations strategies, and analyzed results.
• Built and maintained strong relationships with media outlets and journalists.
• Managed events in collaboration with the marketing team.
• Implemented search engine optimization (SEO) support to improve visibility and traffic to the company's online platforms.
• Created and executed blog & case study strategy.

Stockholm, Stockholm County, Sweden

• Wrote articles and created video content about entrepreneurs and startups in Sweden for Techarenan News.
• Built content marketing strategy and implementation on all social channels to drive growth and engagement to website.
• Optimized Facebook ad campaigns and event marketing for Techarenan News and Techarenan Challenge.

Tulsa, Oklahoma

• Pitched and created at least 5 short and long-form stories per week, across platforms, with an emphasis on emotionally driven storytelling through research and timely interviews with experts.
• Built relationships with stakeholders, leading to collaborations and enterprise content because of a proven track record of spotlighting issues and solutions for the community.
• Managed frequent high-profile situations, including breaking news, which required rapid vetting and streamlining of information delivered to broadcast television and online audiences.
• Strategized and built a personal brand on television and social media, which generated story leads and garnered four thousand Facebook followers and two million organic impressions.

Champaign, Illinois

• Promoted to weekend anchor and producer for the 18:00 and 22:00 newscasts on CBS, helping lead the weekend newsroom crew with editorial and content decisions for a 365,000-television home market.
• Pitched and created 15 short and long-form stories per week, across television and online platforms.

Norman, Oklahoma

I completed long-form enterprise investigative reports on Oklahoma state policy and issues, by gathering public records request data and documents. I was responsible for conducting interviews, shooting and editing video. One of my published reports included an investigation into the state's recycling program, and the lack of legislation requiring local.

Norman, Oklahoma, United States

I was accountable for helping the professors and teaching assistants in charge of tutor sessions by signing in students. I also entered data into the university system, and checked the data entered by others. In addition, I served as an office point-of-contact, assisting students and professors using the Student Learning Center, and answering phone calls.

Gaylord College Of Journalism And Mass Communication

I helped oversee the content for OU Nightly's live student-run newscasts, as well as content for the website and social media accounts. In addition, I produced, anchored and filed reports for the daily newscasts. As a reporter, I filed for public records from the university and state to put together investigative and general assignment news stories.

Norman, OK

I served as a teaching assistant for undergraduate journalism and mass communication students in the program introduction class. This included leading a small group class of 15 students - facilitating discussions and grading their research papers.

Washington D.C. Metro Area

During my internship with the Scripps Howard Foundation Wire, I covered U.S. Congressional committee hearings and briefings, White House briefings, press conferences and events, and federal policy issues. In addition to writing print stories for national and localized publication, I was accountable for news photography to accompany reports.

Tulsa, Oklahoma Area

I assisted in all parts of the newsroom, including the production of the dayside and nightside newscasts. This included helping reporters and photographers in the gathering and research of information for multiple reports. I also put together various news stories and video packages, and worked with web producers in posting content to NewsOn6 website.