Erick Soares Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

• Re-establish a cohesive pricing strategy across regions, channels, and products.• Launch/Re-Launch products by identifying target markets/audiences and user needs and translating them into clear value propositions and F&Bs. • Conduct product and technology training both virtually and in person via webinars and lunch & learns.• Lead product life cycle process by evaluating where each portfolio product is within its cycle and what actions need to be taken.• End of Life/Cycle planning and communication for required products.• Technical support to sales team on new solutions design and offering.• Develop business cases to help the company expand into new markets and solutions such as cabinets, chargers, and other applications

Tampa, Florida

• Manage over $50 million in yearly spend across 11 mills in North America• Negotiate supply contracts for all categories (pricing, volume, and payment terms)• Develop alternate suppliers and products to ensure long term supply stability and cost improvements• Work closely with both melt shop/operations and suppliers to improve product offerings, lower cost, and improve efficiencies• Successfully got the buy in and implemented trials for a new material that has the potential to reduce Direct Material costs by 10%-20%• Successfully developed new suppliers that could generate at least 10% savings for new year contracts• Product Owner for Blockchain

Tampa, Florida

As a Market Intelligence Analyst 3 my focus is divided into three main areas: Business Intelligence, Demand Planning (Process Owner), and Segment Analysis. Accomplishments:• Manage, streamline and improve the demand forecast process across all involved departments: Marketing, Sales, Finance, Logistics, and Operations• Built a forecasting tool to be used by our sales team to generate both the short-term (2 months) and long-term (6 quarters) forecasting• Successfully implemented a new demand forecast tool and generated quarterly market forecast based on external variables for each product line (multiple regression)• Develop a statistical forecast to help predict both monthly shipments and pricing for each one of our sales territories• Built a new daily dashboard that provides crucial daily information to our sales team so they can properly manage their portfolio• Provide the sales team with research for new segments that included: market size/forecast, substitute products, market players, supply chain analysis, and customer value proposition along with a suggested action plan based on both primary and secondary research as well as voice of customer

Tampa/St. Petersburg, Florida Area

Market Intelligence Analyst 2 – 8/2014 – 11/2016As a Market Intelligence Analyst 2 my two main focuses were simplification/optimization of current reports as well as product line intelligence for Beams, Merchants, and Piling (~ 3 million tons combined) • Provided the sales team with monthly analysis on market share, market competitors, import monitoring, and sales forecast• Helped the sales team reduce discounts by providing a better insight on who is bringing imported material through data mining of maritime bill of lading data• Reduced and simplified the preparation of the material for our monthly check meetings from 8 hours to 2 hours by using PowerPivot to automate and improve the process• Reduced monthly customer profile creation from 4 hours to 30 minutes by using PowerPivot

Tampa/St. Petersburg, Florida Area

As a Management Associate I was given access to valuable lessons in management, corporate values, steel making, and leadership while also performing the Marketing Analyst duties for two product lines (Beams and Merchants).Accomplishments:• Developed a tool that combined Porter’s 5 Forces and the Ishikawa methodology to help identify and combat the threat of imports based on different KPIs• Developed new import analysis that provided greater visibility on the material that is sitting at the ports and who brought them in• Provided market size and market share forecast on a monthly basis for both product lines by using regression models and key market drivers to estimate demand• Successfully combine the knowledge form our sales team and savviness with data to provide insightful analysis that helped with key decisions

Tampa/St. Petersburg, Florida Area

Marketing Intern 10/2011 – 05/2013As a Marketing Intern, some of my duties were to gather, analyze, and present data. I was the leader of the Dashboard project, which was to compile specific data and translate it into a format recognizable by an app called RoamBi. This application enabled our sales representatives to better view vital information regarding a specific customer and to better manage their customer portfolio on mobile devices.Accomplishments:• Successfully developed a daily dashboard that contained critical sales information and would be available to our sales team on a daily basis• Translated the requirements from our sales team to our IT team in order to help them better understand what was truly needed

Master’S Degree, Marketing

Bachelor Of Arts (Ba), International Business