Jonathan Erickson Email & Phone Number

Chicago, Il, Us

London, Gb

Düsseldorf, De

The 30 minute university of planning is a great initiative to connect volunteer mentors like me with many other incredible professionals, where I contribute with my time and experience in 1:1 sessions to whoever is interested

Helping ask and answer:- Market Need: Identifying exploratory research pain point(s) that will make a market difference- Brand: Creating a differentiated, buyer centric voice and architecture- Product Marketing: Pricing and promoting distinct experiences with multiple stakeholders- Product Design: Voice-of-Beta-User driven presentation/user pathing roadmap priorities- Customer Strategy: Key customer target path-to-purchases, retention, and switching behaviors

Troy, Mi, Us

Fueled growth for global B2B and B2C brands through custom market, brand, product, and audience research. Drove 30% acquisition cost savings for Mexico and Australia product line expansion through identifying cultural differences towards sales & financingProject manager for up to 3 end-to-end quantitative and qualitative projects, supervising up to 7 person research teams and 3 vendors. Highly sought after for LATAM projects due to full cultural and Spanish fluencyAwarded Q3 ’22 Best Project nomination for Strategy Activation through translating customer segments into actionable go-to-market playbooks; developed segmentation use cases and internal trainings for Sales & Service teams

Reston, Va, Us

Fueled efficient eCommerce and Customer Experience strategic planning through competitive benchmarking for Marketing, Product, Product Design, and Voice of Customer teams. Audience marketing channel insights enabled Fortune 5 client to regain 2nd highest mobile app leadershipManaged consumer panel (browser and mobile app click stream), media (TV and digital), web, UX (site and app audits), and survey data streams for 5 categories2020 Top Performer, Founder and President over 9-person board of company’s first LGBT ERG, and C-Suite Advisory Alliance board member to further and quantify Diversity, Equity, and Inclusion across hiring and training

Boston, Ma, Us

Managed 11 online communities for Fortune 500 Advertising/Marcom, Brand, Product, and UX teams, most frequently managing UX and NPD projects. Responsible for community health and full cycle project management. Mentored and moderated across categories on projects, while also assisting sales teams to reach quarterly goals. Sole associate consultant to bring in $100K+ of 2017 net-new revenue with department sales lead.

Paris, Fr

Drove innovation & design thinking for global clients in Iberian & LATAM bilingual contextual inquiries, cultural analysis, concept testing, usability studies, social listening, and innovation workshops. Co-led innovation workshop received highest client satisfaction score in 8+ years from department's 3rd largest FMCG client.Short client list: Telefónica, McDonald's, Google, P & G, HP, Booking.com

Personal branding and English communications coaching for Fortune 500 global category managers and specialists. Clients tripled salaries and received recognition from up to two levels up their organizational chart.

Chicago, Illinois, Us

Cultivated small business and consumer relationships to grow product take-up. In the top 5% of peers company wide and 4th in the market per quarterly sales revenue.Leveraged strong CRM skills to boost NPS scores through solving client problems and requesting follow-up in Salesforce when appropriate.Led company's 2015 regional Volunteer Day. Solicited speakers, coordinated logistics across 3 separate agencies, and managed over 20 volunteers for domestic violence shelter garden beautification.

Reprioritized engineering and product priorities for a fintech shopper saving app’s launch through remote recruiting and management of beta bilingual usability studies with participants across 11 US metro areas

Chicago, Illinois, Us

Originated communications plan structure and digital marketing telling-the-story strategy for the firm’s $2.5 million innovation fund. Wrote case study outline of national nonprofit's financial product distribution whose material was adopted for Financial Capability Institute’s Q3 webinar and white paper. Assumed senior analyst responsibilities during 4-month position lapse to analyze raw client data, create consulting templates, present business intelligence reports, and assist with stakeholder management.

Providence, Ri, Us

Department Head of three lines of business with three reporting interns. Responsible for operations, strategic partnerships, staffing, reporting, and L & D. Led consumer financial coaching proof of concept to corner of organizations' business model in one year.

Increased quarterly revenue by $70,000. Created district Hispanic small business owner insights team and conducted in-depth interviews to better determine segment’s needs.

Reduced $5M+ portfolio delinquency by an average of $200,000 by daily negotiating payments arrangements with over 100 delinquent loan customers daily. Increased both branch volume and portfolio diversity by entering loan applications for loan officers and translating at closing for Spanish speaking clients.

Master'S Degree, Market Research & Consumer Behavior

B.S., Psychology