Jonathan Erickson work email
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For global and high growth brands seeking to uncover, validate, and solve their customers' challenges, Jonathan uses research and insights activation to strategically meet market demand. He is known for bringing the human experience back into business through his strong communication and storytelling skills from living and working in North America, South America, and Europe. RESEARCH PROFILE- Current Kantar Director in CX & Innovation - Early people management (interns, project teams, junior analysts)- 8 years of experience strategically guiding B2B, B2C, Health (payer), and tech startup leaders with human insights - Applied experience leading qualitative and quantitative data streams across market research (ethnography to conjoint), user research (participatory design to A/B testing) and digital analytics- Adaptable and highly enjoys advising, educating, and mentoring- Spanish fluency (survey translation and moderating)AWARDS & ACCOLADES- North America Best Project nomination for persona-led segmentation storytelling in go-to-market activation playbooks- Comscore Top Performer for securing strategic client renewal while department director was out- Ipsos UU highest client satisfaction score in 7+ years from co-led EMEA FMCG innovation workshopVALUES & COMMUNITY DEVELOPMENT- Curiosity, Empathy, Excellence, One Team, and Making a Difference- Pride in pioneering and leading the board of Comscore's Rainbow Alliance Employee Resource Group; advocacy with Comscore Advisory Alliance to amplify inclusive training & recruiting- Volunteering to manage piloting, launch, and scaling a micro finance credit-building financial coaching program for low-income consumers and immigrantsEducation: Master's in Market Research & Consumer Behavior, Bachelor's in Psychology.Specialties: Ad measurement, advertising research, branding research, clickstream data, client management, discrete choice & pricing research, digital & emerging media measurement (display, video, mobile, CTV/OTT, social), first & third party data, marketing research, multi-country studies, product usability, user research, segmentation & sizing research, stakeholder management, UX & website usability, vendor managementSectors: Agriculture, Construction & Building Materials, Consumer Packaged Goods, Consumer Durables & Industrial Products, Financial Services, Health & Wellness, Heavy Equipment, Insurance, Tech, and Pharmacy & PBM. Tools: Excel, Forsta, Marketsight, Qualtrics, Salesforce, SPSS, SEMRush, SimilarWeb, and Userzoom
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Director - Cx And InnovationKantarChicago, Il, Us
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Director - Cx & InnovationKantar Nov 2023 - PresentLondon, Gb
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Research & Insights MentorThe 30 Minute - University Sep 2023 - PresentDüsseldorf, DeThe 30 minute university of planning is a great initiative to connect volunteer mentors like me with many other incredible professionals, where I contribute with my time and experience in 1:1 sessions to whoever is interested -
Research And Insights Strategy AdvisorJtbd.Online May 2023 - PresentHelping ask and answer:- Market Need: Identifying exploratory research pain point(s) that will make a market difference- Brand: Creating a differentiated, buyer centric voice and architecture- Product Marketing: Pricing and promoting distinct experiences with multiple stakeholders- Product Design: Voice-of-Beta-User driven presentation/user pathing roadmap priorities- Customer Strategy: Key customer target path-to-purchases, retention, and switching behaviors -
Senior Analyst - Customer InsightsDucker Nov 2021 - May 2023Troy, Mi, UsFueled growth for global B2B and B2C brands through custom market, brand, product, and audience research. Drove 30% acquisition cost savings for Mexico and Australia product line expansion through identifying cultural differences towards sales & financingProject manager for up to 3 end-to-end quantitative and qualitative projects, supervising up to 7 person research teams and 3 vendors. Highly sought after for LATAM projects due to full cultural and Spanish fluencyAwarded Q3 ’22 Best Project nomination for Strategy Activation through translating customer segments into actionable go-to-market playbooks; developed segmentation use cases and internal trainings for Sales & Service teams -
Senior Analyst - Digital InsightsComscore, Inc. Dec 2018 - Nov 2021Reston, Va, UsFueled efficient eCommerce and Customer Experience strategic planning through competitive benchmarking for Marketing, Product, Product Design, and Voice of Customer teams. Audience marketing channel insights enabled Fortune 5 client to regain 2nd highest mobile app leadershipManaged consumer panel (browser and mobile app click stream), media (TV and digital), web, UX (site and app audits), and survey data streams for 5 categories2020 Top Performer, Founder and President over 9-person board of company’s first LGBT ERG, and C-Suite Advisory Alliance board member to further and quantify Diversity, Equity, and Inclusion across hiring and training -
Associate Consultant - User Research InsightsC Space May 2017 - Aug 2018Boston, Ma, UsManaged 11 online communities for Fortune 500 Advertising/Marcom, Brand, Product, and UX teams, most frequently managing UX and NPD projects. Responsible for community health and full cycle project management. Mentored and moderated across categories on projects, while also assisting sales teams to reach quarterly goals. Sole associate consultant to bring in $100K+ of 2017 net-new revenue with department sales lead. -
Junior Researcher - Qualitative Market Research InsightsIpsos Sep 2016 - Apr 2017Paris, FrDrove innovation & design thinking for global clients in Iberian & LATAM bilingual contextual inquiries, cultural analysis, concept testing, usability studies, social listening, and innovation workshops. Co-led innovation workshop received highest client satisfaction score in 8+ years from department's 3rd largest FMCG client.Short client list: Telefónica, McDonald's, Google, P & G, HP, Booking.com -
Marketing And Communications ConsultantFreelance Aug 2016 - Apr 2017Personal branding and English communications coaching for Fortune 500 global category managers and specialists. Clients tripled salaries and received recognition from up to two levels up their organizational chart.
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Sales And Service AssociateBmo Harris Bank Mar 2014 - Sep 2015Chicago, Illinois, UsCultivated small business and consumer relationships to grow product take-up. In the top 5% of peers company wide and 4th in the market per quarterly sales revenue.Leveraged strong CRM skills to boost NPS scores through solving client problems and requesting follow-up in Salesforce when appropriate.Led company's 2015 regional Volunteer Day. Solicited speakers, coordinated logistics across 3 separate agencies, and managed over 20 volunteers for domestic violence shelter garden beautification. -
User Experience ConsultantMoneyworks May 2015 - Jul 2015Reprioritized engineering and product priorities for a fintech shopper saving app’s launch through remote recruiting and management of beta bilingual usability studies with participants across 11 US metro areas -
Nonprofit Investments Marketing InternCenter For Financial Services Innovation Mar 2013 - Sep 2013Chicago, Illinois, UsOriginated communications plan structure and digital marketing telling-the-story strategy for the firm’s $2.5 million innovation fund. Wrote case study outline of national nonprofit's financial product distribution whose material was adopted for Financial Capability Institute’s Q3 webinar and white paper. Assumed senior analyst responsibilities during 4-month position lapse to analyze raw client data, create consulting templates, present business intelligence reports, and assist with stakeholder management. -
Head Financial Coach (On-Site Consultant)Capital Good Fund (Americorps Vista) Aug 2011 - Sep 2012Providence, Ri, UsDepartment Head of three lines of business with three reporting interns. Responsible for operations, strategic partnerships, staffing, reporting, and L & D. Led consumer financial coaching proof of concept to corner of organizations' business model in one year. -
Credit And Collections AnalystArvest Bank Mar 2010 - Aug 2011Increased quarterly revenue by $70,000. Created district Hispanic small business owner insights team and conducted in-depth interviews to better determine segment’s needs. -
Bilingual Debt CollectorArvest Bank Mar 2009 - Mar 2010Reduced $5M+ portfolio delinquency by an average of $200,000 by daily negotiating payments arrangements with over 100 delinquent loan customers daily. Increased both branch volume and portfolio diversity by entering loan applications for loan officers and translating at closing for Spanish speaking clients.
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Door To Door Sales RepresentativeEntertainment Marketing Communications, Llc May 2008 - Jun 2008 -
Mental Health InternHospital Psiquiátrico San Juan De Dios Dec 2007 - Jan 2008
Jonathan Erickson Skills
Jonathan Erickson Education Details
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Ie Business SchoolMarket Research & Consumer Behavior -
John Brown UniversityPsychology
Frequently Asked Questions about Jonathan Erickson
What company does Jonathan Erickson work for?
Jonathan Erickson works for Kantar
What is Jonathan Erickson's role at the current company?
Jonathan Erickson's current role is Director - CX and Innovation.
What is Jonathan Erickson's email address?
Jonathan Erickson's email address is je****@****ker.com
What schools did Jonathan Erickson attend?
Jonathan Erickson attended Ie Business School, John Brown University.
What skills is Jonathan Erickson known for?
Jonathan Erickson has skills like Public Speaking, Spanish, Leadership, Nonprofits, Marketing, Customer Service, Research, Finance, Consumer Behaviour, Consumer Insights, Strategic Planning, Microsoft Office.
Who are Jonathan Erickson's colleagues?
Jonathan Erickson's colleagues are Rujuta Naik, Thomas Lippiks, Brijesh Singh, Camilo Andrés Sánchez Villamizar, Saumya Ajmera, Sofia Vaz Pinto, Aria Liu.
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