Erickson Tracy Email & Phone Number

Madison, Wisconsin, United States

Middleton, WI

• Provide timelines with key deliverables and owners for key strategic initiatives for the Commercial Division. Set initial deliverables when introducing new initiatives. Evaluate current indicators and programs across.
• Partner with internal and external associates to plan, design, implement and update new website for Mecho brand. Successful launch is driving increased traffic with an excellent online user experience and ordering.
• Develop DAM system to support creative, marketing and website population (EPI), which includes naming taxonomies, web tagging and management of digital swatch matching samples.
• Create online print and business card ordering programs with FedEx providing sales force with on demand local print services across the country.

Middleton, WI

• Work with amazing production and creative teams to produce engaging photography and video content! Create an engaging environment that welcomes creativity and innovation.
• Manage daily operations to ensure comprehensive execution of still, video and social media shoots from detailed planning, set design, and execution through editing and final delivery of digital assets.
• Deliver quick directional decisions after analyzing situations and gathering input to bring creative vision, technology and resources together to plan and execute new and innovative shoot styles.
• Inspire global cooperation to share best practices, exchange R&D updates, and identify new technology opportunities, which expedite innovation and reduce duplication of effort.
• Oversee development, analysis and management of annual budget.

Middleton, WI

• Led digital and product sample asset management teams and project planning in addition to content and quality standards for all brands that IGS services.
• Managed process, workflow, and system enhancements ensuring high productivity, integrity of intellectual property and strategic asset management goals.
• Improved resource planning, scheduling, and project management by creating effective scheduling, planning and project reporting tools.
• Developed multifunctional teams directing print standards and product-matching specifications that ensured product and brand integrity.
• Mentored staff and teams to support growth and continuous improvement objectives.

Middleton, WI

• Led color critical workflow, project management, department leadership, data tracking, productivity, coaching direct and indirect reports for Integrated Graphic Services.
• Managed image content, color quality standards and digital swatch library developed through collaborative relationships, ensuring a color-managed workflow.
• Initiated Interdepartmental Scheduling and Data Reporting project, improving planning, milestone tracking, and visibility of campaigns and tactics across organization.
• Performed high-end image manipulation and color correction for use across multiple media channels.

Middleton, WI

• Led team of graphic artists, project management, vendor management, productivity, coaching direct and indirect reports for Integrated Graphic Services.
• Implemented in-house prepress, eliminating annual outsourcing costs, cut weeks off the production cycle, and improved image quality.
• Developed vendor relationships, and negotiated quotes, schedules, and invoicing of projects.
• Distributed work, mentored staff on technical and soft skills, and monitored job status and data reports, delivering premium quality service on time and within budget.
• Achieved elevated productivity rates through increased accountability, empowerment and process improvement.

Middleton, WI

Managed staff, projects, and digital prepress operations to deliver excellent products and services.

Bachelor Of Science (Bs), Art/Art Studies, General

Graphic Design

Completed several Commercial Art courses at Madison College