Erick Watt-Udogu Email & Phone Number

Philadelphia, Pa, Us

Camden, Nj, Us

Camden, Nj, Us

Washington, D.C., Us

Developed, budgeted, executed, tracked, and analyzed omnichannel marketing and recruitment campaigns for undergraduate and graduate programs. • Managed growth and launched and nurtured new academic programs. Surpassed forecasts for sales and boosted portfolio sales by as much as 70%.• Introduced marketing technologies and best practices for the entire university. Project managed university-wide implementation of marketing software and processes with CRM (Salesforce) – marketing automation (Pardot), webchat, and recruiter appointment setting.

Washington, D.C., Us

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Bloomington, Indiana, Us

Provided vision, goals, and tactical direction to vendors, partners and 15 employees responsible for: internal communications, public relations, brand development, inside and outside sales, sales support, advertising, trade show execution, direct mail, online marketing, social media, public relations, partner coordination, and market research. Devised sophisticated market segmentation, engagement, and penetration strategy.

Landover, Maryland, Us

Oversaw and developed marketing and public relations plans for five brands which included consulting services, curriculum products, books, and software. Managed public relations, e-mail, direct mail, advertising campaign design, social media, trade show and online marketing activities focused on increasing brand awareness and lead generation.

Directed marketing operations for three brands, which included hardware and software products. Collaborated with two Vice Presidents of Marketing, the Senior Vice President of Marketing and Sales and the CEO. Managed $1.5M budget, vendors, six direct reports, three channel marketing managers and directors. Developed plans and campaigns from original concepts to public relations and direct, online and channel marketing tactics.

Bloomington, Indiana, Us

Provided vision, goals, and tactical direction to vendors, partners and 15 employees responsible for: internal communications, public relations, brand development, inside and outside sales, sales support, advertising, trade show execution, direct mail, online marketing, social media, public relations, partner coordination, and market research. Devised sophisticated market segmentation, engagement, and penetration strategy.

Bloomington, In, Us

• Rated as an “outstanding” and “enthusiastic” instructor by 95% of more than 1,000 students.• Taught students how to employ Microsoft Access and Excel to solve marketing, finance and operational problems with database design, spreadsheet modeling and what-if analysis. Also, lectured on business ethics, corporate responsibility and etiquette.

Master'S Degree, Political Management

Education record

Education record