Over the three decades, Applied Storytelling has pioneered a distinctive approach to brand-building that applies narrative technique to develop corporate and product brands for dozens of organizations ranging from startups to Fortune 500® companies.In addition to developing tools and methods that have shaped the practice of brand development, Eric has also worked to make the benefits of brand storytelling accessible to small businesses, creative entrepreneurs, and local communities. He works with the understanding that the marketplace remains a lively, surprising and arrestingly human place to be, no matter how fragmented or mediated it might sometimes become. Most recently, Applied Storytelling has also focused on helping clients to increase the value of their brand development initiatives by using the brand as a lens for identifying prospective business partners, new business opportunities, and additional sources of revenue.Eric is a magna cum laude graduate of the University of California, San Diego, with a degree in Communications/Visual Arts. He lives in Petaluma, California with his wife, writer and food futurist Marissa Guggiana and their two daughters.Specialties: brand launch and revitalization; brand migration strategies; comprehensive communications strategies; brand architecture development; company, brand and product names and naming systems; relationship management and brand-based business expansion.