Eric Lander Email & Phone Number

Jacksonville, Florida, Us

Responsibilities include:• Lead in the strategic deployment and utilization of Microsoft Dynamics CRM, inclusive of marketing channel attribution, lead nurturing, marketing automation and reporting capabilities• Manage and maintain all digital marketing assets including websites, blogs, and social media accounts• Develop and execute a comprehensive digital marketing strategy to support business objectives• Implement, execute and optimize inbound marketing channel strategies to improve visibility, engagement and activation of targeted audiences• Design, maintain and distribute reporting products to monitor and communicate marketing channel performance to business units and leadership• Drive the development and adoption of marketing processes, analytics, reporting and technology to support and optimize business objectives• Implement and manage marketing analytics to effectively measure and optimize digital marketing KPIs & OKRs• Develop lead maturation and activation plans to increase interaction and engagement• Identify and communicate marketing and audience interest trends to improve the impact of offline events and industry activities• Monitor competitive marketing efforts and activities in order to develop a strategic digital marketing advantage in the marketplace• Design, develop and implement the Employee Advocacy Program to support business objectives for awareness and talent acquisition

Washington, Dc, Us

Digital marketing and SEO consultant providing audits, website reviews, conversion rate optimization and a variety of SEO services including keyword research, content strategy, online marketing and technical advice with regards to website performance, page speed optimization and mobile-first search engine marketing solutions. In addition to providing services directly to clients, I also offer white-labeled solutions for digital marketing and search engine marketing agencies.

Nashville, Tennessee, Us

Nashville, Tennessee, Us

We are dedicated to educating, advising and connecting buyers and sellers of business technology.We aim to be a trusted resource in a variety of technology verticals. We help buyers improve theirbusinesses and vendors find their customers.Through unbiased research and crowd-sourced product reviews, we are able to provide the insightthat buyers need to find the right technology.Additionally, our unique demand generation programs help vendors improve product awareness by placing matched solutions in front of qualified technology buyers.The TechnologyAdvice brand launched in April 2013 and was named to the Inc. 5000 list of America’sFastest-Growing Private Companies in 2014, 2015, 2016, and 2017.

Irving, Texas, Us

Serving as a strategic lead for Vizion Interactive’s accounts, I conduct analysis and produce digital marketing recommendations and deliverables across several mediums including: - Search Engine Optimization (SEO) - Synergistic Search Engine Marketing (SEO & PPC) - Conversion Rate Optimization (CRO) - Email Marketing - Content Marketing & Content Strategy - Link Building & Link Profile ManagementSpecific responsibilities include: - Creation of digital marketing strategies measurable through clearly defined objectives, cost-per-acquisition and similarly defined goals. - Producing comprehensive SEO audits inclusive of keyword research, competitive analysis, site structure analysis, page speed and mobile performance analysis, content (and gap) analysis, social media marketing initiative analysis, analytics implementation, and related vendor management as needed. - Strategic guidance on blogs, articles, social media and content strategy. - Focusing integrated marketing efforts to improve return-on-investment (ROI). - Identifying KPIs, ROI metrics, and assist with report generation to track relevant goals. - Authoring, implementing and managing content marketing strategies. - Producing and implementing SEO recommendations including page titles, META tags, schema and structured data, on-page content optimization, keyword targeting, CMS platform improvements and page speed / mobile performance. - Recommending usability, navigation and internal linking optimization. - Ensuring a high rate of customer satisfaction by providing effective meetings and call planning, CRM management, and ownership of related client meetings and presentations. - Assisting with new company initiatives, process improvements, procedure development, and digital marketing tool analysis. - Representing Vizion and our commitment to ethical digital marketing through the attendance and presentation of materials and panels at industry and trade show events.

Chestnut Hill, Ma, Us

As Associate Director of Digital Media at d50 Media, it is my responsibility to lead all organic and owned digital media operations for the agency and its clients. As a member of the agency's executive management group, these digital teams are responsible for the ideation, development, management and success of all digital marketing campaigns including Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) Advertising, Digital Marketing, Display Advertising, Email Marketing and Public Relations.Throughout the past six years at d50 Media, successful initiatives include:- Design, development & deployment of paid search microsite solutions- Migration from SiteCore to Wordpress Content Management Systems- Enterprise hosting and development platform management- Authoring $2.5M annual content marketing plans for flagship clients- Improved vendor selection & management systems - Co-authoring agency’s best practices for implementation of cross-device analytics- Executive sponsor and member of agency’s committee for cultural development events

Boca Raton, Florida, Us

Responsible for the company's strategy and offerings for search engine optimization (SEO), pay per click marketing (PPC), social media marketing (SMM) and conversion rate optimization (CRO) efforts. Manage in-house staff, contractors and premium level client engagements.

Operating in lean startup environment, it was my responsibility to assist our organization with the acquisition, optimization and potential selling of web sites in any ways possible.Working with a team of 14 members, my primary function was to manage internal marketing efforts while aiding in traffic generation and monetization initiatives.Critical responsibilities included:- Website valuations for new site acquisitions- Preservation of SEO strengths & traffic during site migrations- Custom lead flow application development- Establishing SEO standards & best practices- Writer training and optimization guidance- News article production management- Content syndication systems- Custom analytics & KPI integration- Social media development- Enhanced traffic monetization schemes

Roseland, New Jersey, Us

Led the SEO efforts for 1,700+ web site clients of the ADP Digital Marketing System and co-managed a search marketing department of 19 analysts and customer service representatives. Team efforts were heavily focused on local SEO services, pay per click advertising, long tail conversions and lead based marketing initiatives.Provided account leadership on accounts including Autonation, VanTuyl Automotive, Herb Chambers and other nationally recognized brands.

Co-owner of an Internet design firm that serviced SMBs and select Fortune 500 organizations with SEO and SEM efforts. Provided design support and landing page optimization for lead generation campaigns.

Launched SEO services and successfully created a sub-division of the organization focused on SEO and Internet marketing. Clients included Johnson & Johnson, Fleishman Hillard, Dealix Corporation, The Carter Center, Career Education Corporation &, U.S. Sailing.

Provided web designs and HTML composition to artisans who were enrolled within the Orbidex.com fine arts auction system.

Responsible for day-to-day production within the print shop's production floor. Worked with staff to develop a productive, upbeat atmosphere by supervising, motivating, and supporting staff daily. Led initiatives to apply a team approach and fostered an environment for open communication. Against client deliverables and deadlines, I was directly responsible for staff and project plans, output schedules, underlying process and strategy. Served as the face to all production activities while supporting sales and business development staff.

Associate In Science Degree, Graphics, Multimedia And Web Design Technology

High School Diploma, Multimedia & Studio Art