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A results-driven entrepreneur with extensive experience in sales, business development, and product development. Skilled in designing and launching products by collaborating with business and leadership teams. Self-motivated, enthusiastic, and a team-oriented individual with a deep understanding of commercial business systems and a track record of building successful brands and launching marketing campaigns for new products. Adept at turning ideas into launched products through effective cross-functional team building, fostering a culture of design-driven product development, and prioritizing user experience and attention to detail.Conceptualized the brand POGAMAT, a combination of Plyometrics and Yoga Mat, and built the website from scratch to increase brand awareness and showcase products. Demonstrated success in achieving sales targets by providing valuable products to customers, managing growth in a strategic and budget-conscious manner, fostering strong relationships with both new and existing clients, and consistently fulfilling customer expectations.Product Management | Pricing Strategy | Process Improvement | Project Management | Budget Management | Collaborative Business Partner | Business Development | Web Development | Digital Marketing | Business Analysis | Sales and Marketing |
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OwnerPogamatDenver, Co, Us -
Ceo, BodiiproBodiipro Jan 2023 - PresentDeveloping and implementing a strategic plan that aligns with the company's mission and vision, s business growth, and profitability.Building and leading a high-performing team, including hiring, training, and developing staff.Managing the overall financial performance of the organization, including budgeting, forecasting, and financial reporting.Developing and maintaining strong relationships with key stakeholders, including customers, vendors, partners, and investors.Identifying and capitalizing on new business opportunities, and driving innovation and product development.Keeping a pulse on the market trends and competitors in the health equipment industry and making decisions accordingly.Representing the company in industry events, conferences, and other public relations opportunities.Ensuring compliance with all relevant laws, regulations, and industry standards. -
OwnerPogamat Sep 2012 - PresentUsPremium Quality Exercise Mats and Yoga Mats. Our Customers are Personal Trainers, Yoga Instructors, Gym Owners, Coaches, Athletes, Moms, Yogis, Current and Retired Military.• Created the word POGAMAT to represent a brand of exercise mats and yoga mats (Plyometrics + Yoga Mat = Pogamat). • Leading the development and implementation of the overall organization's strategy.• Sourced manufacturing for Pogamat mats in China. Built prototypes of wider exercise mat. Visited factory to confirm quality. • Set up transportation from China to warehouse in Colorado and several Amazon warehouses. • Facilitate business development through preparation of comprehensive and articulate technical portions of proposals that have been highly successful in gaining confidence of prospective clients• Planned and executed campaigns for corporate promotion, and launched new product lines.• Planning, prioritizing and managing the product features and requirements from conceptual stages through product life cycles to optimize revenue and meet operational, financial and corporate objectives• Built website from ground up, first on Squarespace, 2nd - 5th versions on WordPress and 6th (current) version of pogamat.com is on Shopify.• Successfully kickstart campaign in July - August 2013. • Introduced new product line of yoga mat in a softer material in late 2017, making 2 types of mats (cardio mats and yoga mats). • Implemented Ambassador Program for Pogamat, which attracted ambassadors from around the world.• Managed clients social media accounts (Facebook, and Instagram).• Created special promotions and contests to increase social media following and interaction utilizing ads, contest, and giveaways.• Created copy on Amazon.com, listed products, optimized text, images, keyword, and sponsored advertising, • 4.9-star rating on Amazon.
Eric Landis Skills
Eric Landis Education Details
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University Of Northern IowaMarketing
Frequently Asked Questions about Eric Landis
What company does Eric Landis work for?
Eric Landis works for Pogamat
What is Eric Landis's role at the current company?
Eric Landis's current role is Owner.
What is Eric Landis's email address?
Eric Landis's email address is er****@****mat.com
What is Eric Landis's direct phone number?
Eric Landis's direct phone number is +130387*****
What schools did Eric Landis attend?
Eric Landis attended University Of Northern Iowa.
What skills is Eric Landis known for?
Eric Landis has skills like Marketing, New Business Development, Start Ups, Marketing Strategy, Customer Service, Social Media Marketing, Entrepreneurship, Strategic Planning, Business Development, Business Planning, Social Media, Coaching.
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