Master ès Science – International Marketing and Bachelor in Commerce – Business, I've specialized my studies in International Business and Tourism Marketing. Employed by Air Canada for more now 25 years, I've held several positions within the company, from Sales & Customer Service agent to Manager, Marketing Communications. In 2000 where I started as a Tourism Marketing coordinator and ended as the Manager – Marketing Communications - Loyalty, which allowed me to work in partnership with key agencies in Montréal in the development and execution of advertising, direct response and loyalty marketing campaigns targeting Air Canada's best customers. In September 2011, I moved to Air Canada's Product Design team as the Manager, In-Flight Entertainment (IFE) responsible for the passengers' inflight entertainment (content strategy, selection and acquisition) and supported the launch of 3 new IFE systems for Air Canada's most recent fleet. In July 2015, my role expanded to the management of content across multiple platforms above IFE, including the Air Canada enRoute magazine, other print and digital platforms and events, as the Manager, Multimedia Entertainment. And in June 2017, I joined the Government Affairs & Community Relations team as the Senior Community Partnerships Manager in charge of supporting various causes, events and organizations from coast to coast that bring Canadian communities together in direct alignment with our Canadian values. My professional experience has proven that I'm highly efficient, self-motivated, detail oriented, analytical, customer focused and driven by challenge, results, continuing education and skills development. Also, my solid interpersonal skills enable me to live harmonious, respectful and pleasant relationships with colleagues, customers and vendors. In January 2019, I have also received the 2019 Award of Excellence, Air Canada’s highest form of peer recognition. And in November 2020, I've completed a course titled Indigenous Canada from the Faculty of Native Studies of the University of Alberta. In January 2022, I got promoted to Director, Community Relations and Partnerships at Air Canada and responsible for the strategic implementation of community partnerships across Canada.
Listed skills include Marketing Communications, Strategy, Marketing, Airlines, and 22 others.
