Eric Le Blanc Email and Phone Number
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Most of us have seen the Venn diagram that shows three over-lapping circles: what you’re good at, what you like doing, and what the world (or your company) needs. The intersection of the three is where you gain your greatest fulfillment and success. I think of the skills I have and the things I’ve experienced, and I try to fit them into their place in the Venn diagram.It seems to me that my “soft skills” occupy a special place in the intersection of these circles. Foremost, I am a teacher/coach/leader/manager. In my first job as a Director of Marketing, I took over a department that had been severely depopulated. We needed to build capability and bandwidth. Reaching greater effectiveness for the department depended on hiring more people, hiring the RIGHT people, expanding skill sets, and building a culture. I had a similar experience at Tyson Foods where I took over deli marketing with one manager as my only direct report. This one manager, by the way, was intelligent and driven, but lacked marketing fundamentals. She absorbed what I had to teach her and used her own smarts and hard work to continue to grow. I can’t claim credit for it, but she’s a VP today. I focused on the same things at Tyson that I had in my previous role: hiring the right people, giving them tools and support, and defining a unique culture. The culture we created together was: customer-focused (internal and external), drama-free, ego-free, collaborative, and respectful. The size of our team expanded with the size of our business and the scope of our work. Pound per pound that was the best, most functional marketing team I have ever seen. And it was a rare thing for someone to leave our department, because they enjoyed the work, enjoyed the team, and felt proud of what they did. That’s why they were so good.Teaching, building, and coaching are the skills that enable all of the other ones that we rightly focus on. Do I know how to write and create a budget and do all of the other administrative and managerial functions of running a department? Sure. Do I know how to analyze a situation, think strategically, implement new solutions for changing circumstances? I am always ready to tear down what we built to make something better, and some of the highest praise I ever received from my boss was when he said that my team )reinvented itself every year.” And we did.So: Digital marketing, Content Marketing, Insights, Trade Communication….They’re all in my profile. But what every company needs, what I enjoy, and what I am good at is creating a team where these things happen.
Perimeter Insights, Llc
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Perimeter Insights, Llc
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Senior Vice President Of MarketingCategory Partners, Llc Jan 2023 - PresentIdaho Falls, Idaho, UsResponsible for the development and execution of a marketing plan to support the company's ambitious growth objectives, reporting to the CEO. Expanding lead gen efforts through expanded digital presence, content marketing, and leveraging event participation. Developing performance marketing initiatives to build on baseline performance. Responsible for brand development, product communications and support, and development of junior marketing department personnel. -
Marketing LeaderMarketing On A Human Scale Jun 2022 - Jan 2023Consulted on marketing strategy and created execution plans for B2B and B2C businesses. Provided brand development guidance, consumer awareness and trial tactics, and B2B sell-in strategies for a CPG protein brand.
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Director Of Marketing/Vice President Of MarketingTyson Foods, Inc. - Consumer Products Jul 2002 - Jun 2022Springdale, Ar, UsResponsible for Consumer/Shopper Insight, Customer Development, Promotions, and Brand Communication in the supermarket deli channel for Tyson Foods, Inc. -
Director Of MarketingMaple Leaf Farms, Inc. 1996 - 2002Leesburg, In, UsResponsible for all marketing efforts of this vertically integrated duck producer and chicken processor. Included foodservice products and consumer packaged goods. Also held responsibility for managing R&D and implementing stage-gate processes for this company.
Eric Le Blanc Skills
Eric Le Blanc Education Details
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Oberlin CollegeBachelor Of Arts (B.A.)
Frequently Asked Questions about Eric Le Blanc
What company does Eric Le Blanc work for?
Eric Le Blanc works for Perimeter Insights, Llc
What is Eric Le Blanc's role at the current company?
Eric Le Blanc's current role is Senior VP of Marketing @ Category Partners, LLC |B2B & B2C Marketing in Fresh Categories.
What is Eric Le Blanc's email address?
Eric Le Blanc's email address is er****@****son.com
What is Eric Le Blanc's direct phone number?
Eric Le Blanc's direct phone number is +177365*****
What schools did Eric Le Blanc attend?
Eric Le Blanc attended Oberlin College.
What are some of Eric Le Blanc's interests?
Eric Le Blanc has interest in Shopper Marketing, New Product Development, Professional Expertise, Devoted Fan Of Classical Music, Shopper Insight, Avid Reader, P&l Management Personal Interests, Team Development, Trade Communication, P&l Managementpersonal Interests.
What skills is Eric Le Blanc known for?
Eric Le Blanc has skills like Customer Insight, Product Development, Integrated Marketing, Marketing, Market Planning, Marketing Communications, P&l Management, Cross Functional Team Leadership, Management, Product Management, Consumer Products, Marketing Research.
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