Provide UX expertise for the largest producer of long steel in the Americas. Support the design team by conducting qualitative interviews with Gerdau employees and capturing user insights. Create presentation slides and user personas that articulate the user research to the stakeholders. Attend daily progress meetings and influence the business strategy by mitigating risk where possible. Conduct ethnographic studies with target users at the plant and capture existing pain points. Document existing work processes and identify areas for improvement using digital video equipment. Design proof of concepts for existing legacy software application innovation based on feedback harvested from working sessions. Work in an Agile environment that facilitates design iteration and cross collaboration with subject matter experts. Ensure web accessibilty by using WebAIM contrast checker. Deliver high fidelity solutions created with Figma to third party vendors for development. Created training documentation detailing improvements to the user experience.

Designed POC for NOV's asset management and equipment monitoring dashboard. Conducted generative interviews with stakeholders and potential users to define the problem and typical use cases. Performed a heuristic analysis for the current state of product user experience. Created user personas representing qualified end users using insights cultivated from research. Articulated research findings to product owners and stakeholders. Designed mockups for the typical use case and compiled a wireframe prototype. Presented solutions to the stakeholders and revised the interface based on feedback. Handed off the Figma file to the development team.Completed competitive analysis and documented best practices prior to the creation and implementation of NOV's design system. Migrated all design files from Sketch to Figma and resolved all compatibility issues. Composed the initial design system documentation. Gave a presentation to the design team regarding design system best practices. Established tokenization for all approved color, transparency, and text styles. Managed the production of the component and pattern libraries. Performed quality checks on all aspects of the design system prior to final handoff. Trained the design team how to use the design system.Revamped Hewlett Packard’s PC Hardware Diagnostics experience. Identified existing competitors for design inspiration and hierarchy. Conducted a heuristic analysis of the legacy user experience. Researched YouTube for consumer feedback and relevant comments. Documented and presented initial research to the product team. Created lo-fidelity prototypes for the initial proof of concept. Reviewed mockups and defined the architectural constraints with dev team. Designed high fidelity mockups of key screens for the client. Conducted qualitative interviews and user testing with target users. Revised the final design based on user and stakeholder feedback. Delivered final Figma working files to the development team.

Design the student onboarding experience for ExamID Plus. Deliver Figma mocks for mobile and desktop to the ExamID Plus development team. Translate the ExamID Plus user flow from English to Arabic. Present a proof of concept design for Examplify’s online facial recognition feature. Act as lead product designer for Examsoft’s Large Scale Deployment team. Conduct research interviews with stakeholders and internal users to define the problem. Produce polished design for an internal customer service support tool. Create high fidelity mocks for an analytics dashboard that is utilized by administrative staff at various institutions. Contribute to the creation of a design system for Examsoft. Provide visual design support for various marketing teams within the Turnitin brand.

Produced hand sketches of conceptual user flows for automobile infotainment experiences. Produced hand sketches of conceptual user flows for Salesforce automotive infotainment experience. Designed user flows, customer journey maps, and personas. Created branded Powerpoint decks for sales initiatives.Delivered high fidelity prototype for a tablet based NLP application designed for The Home Depot using Sketch. Presented tablet mockup to relevant stakeholders using InVision. Provided digital assets to the development team. Designed mobile landing page wireframe and high fidelity mockup for The Home Depot using Figma.Performed heuristic evaluation for the California Palace of the Legion of Honor according to the Nielsen's principles. Delivered UX written report detailing the status of the LOH desktop experience to senior leadership.Performed heuristic evaluation for the Greenville-Spartanburg International Airport website based on Nielsen's principles. Delivered UX written report documenting current status of the GSP Airport website to senior leadership. Performed competitive analysis case study for ten international and domestic airport websites. Deliver UX written report summarizing the responsive website experience for the domestic and international airports.Performed competitive analysis for Lexus and Mark Levinson premium audio infotainment systems. Designed wireframes for Lexus that highlight the features of the Mark Levinson audio experience. Produced high fidelity mockups of the landing and product pages for stakeholder approval.

Conducted qualitative research through face to face meetings with internal and external recruiters to understand the pain points associated with the hiring process. Conducted qualitative research through face to face meetings with senior and junior designers to understand pain points associated with the recruitment experience. Conducted quantitative research using Survey Monkey and LinkedIn with designers and recruiters to understand the pain points associated with the current hiring process. Designed presentation slides detailing the insights that were cultivated from the entire research process. Presented the harvested insights to the C Level executives.Created user journey maps and user flows for sales initiatives. Developed client specific personas during focus groups. Conducted competitive analysis for Adidas to understand current market trends and best practices for retail websites. Sketched conceptual drawings of the product purchasing experience from the landing page thru checkout. Designed wireframes for a responsive landing, product, and purchasing page using Sketch. Presented high-resolution mockups to senior management.Function as an embedded experience designer for Staples. Design responsive wireframes for a new help center experience. Submit high fidelity mockups to the director of UX at Staples. Worked with Agile-development teams and employed Lean UX techniques on large-scale projects.

Produced marketing videos using Adobe Creative Suite.Updated the WordPress website with relevant content.Maintain company social media presence on Facebook.Designed printed collateral including signage and business cards.Developed custom motion graphics for special projects.Created infographics to entice applicants to register for work.