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An omnichannel focused C-Suite leader, Hospitality, Technology, and CPG Executive with a history of visionary and strategic leadership. Proven success in creating world-class global organizations, building great brands, driving real growth, and achieving financial goals. A track record of improving market leadership position through: leading strategic change, developing innovative products, and consistently exceeding targets. A results-driven leader and problem-solver, an articulate communicator with a talent for coaching teams to consistently deliver strategic and executional excellence.𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗜𝗻:◆ Commercial Operations ◆ Market Expansion ◆ Mergers and Acquisitions ◆ Change Management & Cultural Transformation ◆ Global Marketing Excellence ◆ Team Building & Motivation ◆ Global Organizational Leadership ◆ Strategic Vision & Planning ◆ Increasing Profitability & ROI ◆ Driving & Achieving Market Leadership ◆ Revenue Generation ◆ Sales ◆ Influencing Key Stakeholders ◆ InnovationOutside of work, I am an advisor to the Hevolution Foundation, an organization dedicated to advancing scientific and medical breakthroughs to extend healthspan, and Nauticos, a provider of ocean technology services to government, science, and industry. Previously, I served as Board Chairman for the Towson University College of Business and Economics, where I had the distinction of receiving the Dean’s Lifetime Recognition Award.My personal passions: mentoring, scuba, crossfit, hiking, the arts - anything that stretches me beyond what I think I can do mentally and physically.
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ConsultantAccelerated Innovation GroupUnited States -
AdvisorHevolution Foundation Apr 2024 - PresentRiyadh, SaHevolution Foundation is a first of its kind global non-profit organization that provides grants and early-stage investments to incentivize independent research and entrepreneurship in the emerging field of healthspan science. -
AdvisorNauticos Corporation Nov 2023 - PresentNauticos Corporation was founded in September 1986 and provides ocean technology services to government, science and industry. -
Chief Operating OfficerGravity Haus Sep 2023 - PresentBreckenridge, Colorado, UsServing as COO accountable for operations, finance & accounting, commercial performance, and P&L delivery across hotels, restaurants, and memberships, as well as revenue management, membership sales, hotel sales (groups, meetings, events), risk management, sustainability, and marketing. -
Private Equity - Chief Marketing OfficerPrezzee Jul 2022 - May 2023Sydney, New South Wales, AuPrezzee is an e-commerce digital gift card platform (web/app) with operations in North America, United Kingdom, and Australia.► Successfully led global brand expansion and revenue generation efforts (B2C/B2B), resulting in a significant increase in web & mobile usage and deeper customer engagement, delivering an uplift in marketing-related sales over the previous year.► Restructured the global marketing team to enhance capabilities and execution, resulting in a highly efficient and cohesive team with regional revenue delivery accountability and a data-driven focus to improve performance.► Developed and executed a comprehensive global social media strategy and program, deepening brand engagement for Prezzee's digital gifting solutions across multiple markets and social platforms.► Established Prezzee's first-ever global corporate communications program, building the brand with B2B and B2C customers and strengthening Prezzee's reputation as a leading international digital gifting company.► Led the establishment of a global lifecycle marketing team that created a step change in marketing capability and revenue growth potential through expansion and monetization of first-party database. -
Private Equity - Chief Marketing Officer (World 50, G100, Procurement Leaders, Ehir)World 50, Inc. Mar 2020 - Jul 2022Atlanta, Georgia, UsI served as the Chief Marketing Officer for a set of Morgan Stanley backed companies: World 50, G100, Procurement Leaders and EHIR where I was recruited to shape strategy, drive growth and lead expansion of the company into new segments, markets and geographies.► Achieved NPS of 60 and record member retention (77%) via pivot to digital offerings and content expansion (podcasts, video, virtual).► Rebranded company to unite four companies under one brand. Introduced new name, new brand strategy, brand architecture, and visual identity. ► Implemented new marketing technology stack, migrating from four separate stacks to one, to enhance omnichannel capabilities, increase personalization and enhance demand generation capabilities.► Combined and restructured marketing teams from four different companies into one global marketing organization under new company Masterbrand to enhance accountability and performance. -
Senior Vice President, Global Upscale Hotels And Ihg F&B North AmericaIhg Hotels & Resorts Dec 2017 - Mar 2020Windsor, Berkshire, GbI was the Senior Vice President, Upscale Hotels at Intercontinental Hotels Group (IHG) where I was responsible for driving demand and achieving global growth objectives for a +$5 Bln business unit consisting of Crowne Plaza, Hotel Indigo, Even Hotels, Voco, and Hualuxe (China). ► Led business unit to drive turnaround of Crowne Plaza. Functioned as key leader for driving $200M, multi-year transformation for Americas region. Recruited and developed high-performing team, delivering first increases in financial performance and customer satisfaction key performance indicators in over five years. Received CEO Award.► Launched voco hotels across Europe/Middle East, Australia in record time by going from paper concept to franchise-ready launch in six months. Led expansion to Americas and Greater China.► Part of four person team that reorganized and restructured 700 employee global marketing organization leading to stronger, enterprise-wide, business accountability for Marketing enabled via shared services model.► Selected to lead transformation of Food and Beverage for North and South America. Restructured organization and recruited top-performing talent to strengthen capabilities and prominence of F&B across all IHG Brands.► Leader responsible for business transformation on Holiday Inn. Achieved six consecutive quarters of growth in revenue per average room. ► Launched first ever fast casual restaurant concept for Holiday Inn creating a new catalyst for growth and franchise development.► Achieved highest increase in franchise owner satisfaction during Crowne Plaza turnaround.► Introduced Agile project management methodology into company on Holiday Inn and Crowne Plaza. Results were so strong that agile is now the standard approach to design projects for all brands in the Americas. -
Vp, Holiday Inn Hotels & Resorts, Crowne Plaza Hotels & Resorts, And Food & Beverage SolutionsIhg Hotels & Resorts Oct 2016 - Dec 2017Windsor, Berkshire, Gb
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Vice President, Americas - Holiday Inn And Crowne Plaza Hotels And ResortsIhg Hotels & Resorts Mar 2016 - Oct 2016Windsor, Berkshire, Gb
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Vice President, Holiday Inn - AmericasIhg Hotels & Resorts Apr 2015 - Mar 2016Windsor, Berkshire, Gb
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Board Of DirectorsPerimeter Brand Packaging 2012 - May 2015Northborough, Ma, UsFind a Better WayA better idea. A better solution. We want to find a better way.We believe packaging represents the relationship between people and the products they use. Perimeter was started because we want to improve everyday life through better packaging.By starting with consumers, we discover how and where their current packaging experience is failing them. We take that knowledge and then work with the world’s leading CPGs to get our packaging solutions in-market.We’re not only the idea-guys. We deliver finished market-ready product. Perimeter is the single point of contact from beginning to end.The perks of custom design with the ease of stock solutions. Let us show you a better way. -
Cmcto - Chief Marketing & Consumer Technology OfficerHerschend Family Entertainment Mar 2014 - Apr 2015Peachtree Corners, Georgia, UsOversaw all aspects of national marketing operations and consumer technology, as well as four direct and 87 indirect reports. Led vision and strategic plan development to evolve company from location-based entertainment to multi-platform entertainment company with focus on traveling entertainment and video. ► Restructured Marketing organization into three business segments with experienced business leaders to drive consumer centric approach to marketing and innovation.► Spearheaded the successful acquisition of Harlem Globetrotters. Uncovered and capitalized on the opportunity which resulted in record attendance +1M, increased revenue +8.5%, and EBITDA +11% in year one► Oversaw research approach that led to the creation of the successful Dollywood Dreammore Resort including hotel amenities, features, and benefits. ► Drove business turnaround at Wild Adventures in 2011 through a deep, data-based strategic planning process resulting in two years of strong performance and improved guest-satisfaction after five years of decline. Increased revenue +9.5%, EBITDA +9.5% and attendance +17% ► Developed technology strategy and execution plan to enable cashless transactions, eliminate lines, improve data collection and enable guest experience and revenue improvements across the consumer journey► Introduced Insights and Analytics function to improve consumer understanding, data-based decision making and predictive analytics that improved business understanding, focused decision making and drove successful performance -
CmoHerschend Family Entertainment Aug 2011 - Mar 2014Peachtree Corners, Georgia, Us
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Vice President, Global Marketing Excellence And StrategyThe Hershey Company 2009 - Jul 2011Hershey, Pennsylvania, UsGlobal leader for Marketing Strategy, Brand Equities and Architectures, Advertising, Media, Digital and Social, PR, Design, Capability Development and Marketing Innovation.► Led advertising development and media planning & buying for $350MM budget. Improvements in creative and media strategy helped generate +10% revenue increases on billion dollar brands.► Created and implemented vision for the future of Global Marketing at Hershey, transforming it into one of the strongest marketing organizations in the world. Developed a leading-edge approach to building and maintaining world-class brands. Trained 300 marketers and Agency personnel on new framework► Led the development and execution of Hershey’s digital strategy globally. Conducted testing in the US, China and Brazil. Identified global best practices. Achieved top 20 fan page status for Reese’s with over 6.4 million fans. ► Executed all marketing related CMO duties, enabling CMO to focus on special projects. Created and delivered the 2011 Keynote Address at the Global Marketing Conference attended by over 300 marketers and the executive leadership team. -
Vice President, Global Traditional Trade, Hershey InternationalThe Hershey Company 2008 - 2009Hershey, Pennsylvania, Us► Created and implemented a new operating model that enabled increased business expansion to emerging markets: India, China, Brazil, Mexico and the Philippines.► Increased sales 5 fold per store in Mexico, achieving sales of $58.5M through distribution into 185,000 stores. Introduced a new distribution model, merchandisers, product portfolio, and packtypes that met consumer and store owners’ needs. Model was expanded into China and Brazil
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Vice-President, General Manager, Hershey CanadaThe Hershey Company 2006 - 2008Hershey, Pennsylvania, Us► Selected to turnaround Hershey Canada, a $450M subsidiary of The Hershey Company. Created strategic plan and led operations resulting in a shift from #3 to #1 share in confectionary.
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Vice President, Candy, Mint, Gum, Food Service And VendingThe Hershey Company 2005 - 2006Hershey, Pennsylvania, Us
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Director, Hershey'S ChocolateThe Hershey Company 2004 - 2005Hershey, Pennsylvania, Us
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Lieutenant, Firefighter, First ResponderAlpharetta Fire Corps 2000 - 2004I served as a paid, part-time firefighter as a way to be involved in my community. After my day job at Kodak, and when on call, I would work a 7pm-7am shift at the fire house. -
DirectorKodak 1999 - 2004Rochester, New York, UsLed Single Use Camera Business Unit, Spearheaded Kodak's launch of digital printing kiosks into Food, Drug, Mass and Club channels. -
Brand ManagerSc Johnson 1995 - 1999Racine, Wi, UsGlade, Drano
Eric Lent Skills
Eric Lent Education Details
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Institute For Real Growth -
Marquette UniversityGeneral
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Lancaster Bible College | Capital Seminary & Graduate School
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Towson UniversityManagement And Marketing
Frequently Asked Questions about Eric Lent
What company does Eric Lent work for?
Eric Lent works for Accelerated Innovation Group
What is Eric Lent's role at the current company?
Eric Lent's current role is Consultant.
What is Eric Lent's email address?
Eric Lent's email address is ec****@****mac.com
What is Eric Lent's direct phone number?
Eric Lent's direct phone number is +177071*****
What schools did Eric Lent attend?
Eric Lent attended Institute For Real Growth, Marquette University, Lancaster Bible College | Capital Seminary & Graduate School, Towson University.
What are some of Eric Lent's interests?
Eric Lent has interest in Unreal, Yahoo, Publix, Tough Mudder, Lancaster Bible College, Kindle, Children, Alpharetta, Marquette University, Atlanta.
What skills is Eric Lent known for?
Eric Lent has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Marketing, Customer Insight, Leadership, Management, P&l Management, Strategic Planning, Marketing Communications, Brand Management, Advertising.
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