Responsible for all creative and content initiatives across 50+ clients

Led the team responsible for the development and production of Branded Entertainment projects for Mondelez, Comcast, Wendy’s and other agency clients

Conceived, developed and executed multi-platform strategies and campaign initiatives for brands: Canon, Purolator, Invisalign, Dairy Queen, Pringles and othersCreated, developed and executed new campaign for Canon (Project Imagin8ion) – the first user-generated photo contest that resulted in a short film produced by Ron Howard and directed by Bryce Dallas Howard - http://www.adweek.com/news/advertising-branding/ad-day-canon-131950 Additional day-to-day responsibilities included execution of celebrity endorsement deals for multiple brands (20+ for Invisalign), product integrations with various types of media (including: movies, TV, digital), development of strategic sponsorships and partnerships, events, PR and promotionsDeveloped presentation materials and actively participated in multiple new business opportunities and pitchesLed and managed multiple client relationships, serving as the primary and high level contact to articulate the agency view on strategy and business philosophiesWorked closely with multiple internal teams to develop new concepts and non-traditional strategies that form the groundwork for new campaign launches and brand directionDeveloped and maintained strong interpersonal relationships with senior clients Wrote and distributed press releases, pitch letters and event recaps Oversaw financials for the client by steering budgets and resolving any issues with the client, senior leadership or finance when necessaryOversaw and managed people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, keeping an open dialogue and identifying training opportunities

Oversaw growth and development of New York office and operationsDeveloped and executed all NYC promotions for Warner Bros. Pictures, while overseeing efforts in Chicago, Philadelphia, Pittsburgh, Atlanta, DC and BostonProjects included NYC promotions for ‘Sex and the City 2’, ‘The Losers’, A Nightmare on Elm St’ and others major theatrical releases across all media platformsPitched, developed and implemented publicity & promotional plans for several other major motion picture clients with newspaper, radio, TV, mobile, online, social networking sites, retail partners, and non-profit organizationsOther clients included: Focus Features, Roadside Attractions, Paramount Pictures and CBS FilmsCoordinated with studio clients to plan and implement special events such as national promotions, junkets, local premieres, publicity stunts, press conferences & PA ToursDevelopment of ideas and presentation materials for new business pitchesAided in creation of internal social media network by developing and cultivating relationships with new social media sites – Twitter, Facebook and others

Opened the Terry Hines & Associates Chicago office in July 2005Responsibilities included hiring staff, creating a press/promotional database and establishing media partnerships/relationships. Successfully opened office with one (1) account – now has seven (7+).Cultivated and established new relationships with media in the market – TV, print, radio, online, mobile and collegeDeveloped, pitched and implemented high-profile publicity stories and promotional events Planned and implemented special events such as local premieres, stunts and press conferences. Responsible for all Chicago PA tours, including location planning, scheduling, catering, talent management, budgets.Clients included Warner Bros., Paramount, MGM, Focus and others

Opened the Terry Hines & Associates Detroit office in May 2003 Responsibilities included hiring staff, creating a press/promotional database and establishing media partnerships/relationships. Successfully opened office with one (1) account and ended with four (4).Implemented and oversaw film publicity and promotions for all of Detroit and Grand Rapids, including college, across all mediumsDeveloped and implemented national/regional promotions via retail venuesTook part in the full planning and implementation of special events such as publicity stunts and press tours