Eric Lian Email & Phone Number

中国 上海市

• Customer acquisition: Accumulated customer resources through utilizing fitness exhibitions, new media websites and supplier partners, and combined with the intelligent telemarketing system.• Product positioning: Conducted market research and competitive product analysis, explored product highlights, formed the product solution and formulated sales & marketing strategies.• Sales Management: Approached the investors and management proactively, combined online communication with offline visits and carried out product presentation and business negotiation efficiently. In two months, 30+ club brands and over 100 stores were signed as contract customers.• Team management: Built up a sales team, responsible for recruiting sales personnel, setting up KPIs and following up daily sales figures. A core sales team of 8 people was established in 3 months, and a complete sales process was formed.

中国 上海市 黄浦区

• Brand promotion: Highlighted the global brand influence of Les Mills, and promoted the products in various channels, such as organizing regional events, carrying out seminars, and attending fitness exhibitions. • Customer acquisition: Develop regional key accounts and explore sales opportunities by making cold calls, carrying out seminars, and getting referrals from partners. In 2020, 8 management seminars and 10 online sharings were given.• Licence business: Formulated regional marketing and sales strategies and coordinated internal resources efficiently to achieve sales targets. Accumulated 120 club stores were developed as contract customers, accounting for over 30% market share.• Sales management: Improved customer service processes and optimized customer experience, to promote sales conversion rate and renewal rate. In 2020, regional sales achieve 4 million RMB, and the average customer licensed price improved by 15%.

中国 山西省 太原市

• Marketing planning: Promoted club branding by marketing on different online media platforms and cooperating with various types of offline businesses, and optimized marketing strategies by tracking performance figures.• Sales management: Participated in establishing the sales management system for chained stores and led the 30 people sales team of 4 club stores to achieve sales targets by formulating and executing marketing & sales strategies and achieved an average annual sales of 10 million RMB with sales revenue increasing by 10% annually.

硕士, 金融管理

学士, 英语