Eric is a data driven strategic creative, equipped with UX and tech capabilities, and solves problems creatively with innovation and data.A versatile creative director with a finger on all aspects of the project process, he leverages on his decade of experience to become the catalyst that combines the various specialties – from strategy to creative to experience and technology, unifying them into seamless and effective creative solutions. He provides both creative and experience direction, delivering holistic experiences with solid quality and functional consistency.Being a hands on and conceptual digital evangelist, Eric has extensive experience in leading teams and engagements from creative advertising campaigns, major CMS builds to product innovation. He is also no stranger to wearing multiple hats and building teams from scratch, establishing agency offerings, culture and processes etc.