Eric Lin Email and Phone Number
Eric Lin work email
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Eric Lin personal email
Mission-driven and motivated to build and scale world-class products in the next 20 years. Expertise in transforming consumer insights into distinctive products and compelling communications. Successfully brought multiple products to life and drove $100mil+ revenue growth, for both multinationals and startups. Connect users with the magic of products via experimenting with marketing/eCommerce/ offline/ partnership. Living and working in international markets (China, Japan, US), experienced to hire and lead global cross-culture teams to perform. Passionate about mental wellness, fitness tech, and healthy food. My toolbox : product-market fit product marketing, revenue growth, consumer research & insights, go-to-market, product innovation, P&L management, global leadership, experiments, e-commerce, TikTok, omnichannel strategy, digital marketing, marketing analytics, cross-functional partnership, messaging & positioning
Shinebed International
View- Website:
- bedsurehome.com
- Employees:
- 38
- Company phone:
- (646) 846-3663
- Company email:
- hello@hellofresh.com
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Cmo And Head Of Us OperationShinebed InternationalCambridge, Ma, Us
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Director Of Product MarketingHellofresh Oct 2023 - PresentBerlin, Berlin, De -
Founder And CeoChichi Snacks Jan 2021 - Dec 2022A VC-backed startup, focusing to build next-generation snacks for kids.https://www.36kr.com/p/1449345470654340 - Founded company with a vision, built team of 12, obtained 2 rounds of funding and achieved significant growth. - Executed targeted online go-to-market plan - targeted mothers with 3-6-year-old children, implemented continuous A/B testing of ads, spending, audience targeting, and pricing strategies. - Executed focused offline go-to-market plan – focused offline distribution to 500+ special maternity and baby stores.- Executed metric-driven MKT plan - connected users with the brand through creative marketing plans such as authentic brand message, user story sharing, influencer marketing and community building.- Managed 20+ OEM factories, partnered long-term with 5, customized production lines, and ensured quality and mass production. -
Senior Director, Product InnovationThe Coca-Cola Company May 2016 - Dec 2020Atlanta, Ga, Us- Launched the first low-alcohol drink brand (“Lemon Do”) in Japan, generating $100million+ in revenue - Developed solutions to transform traditional coolers into smart point-of-sales, increasing sales significantly – redesigned the smart device with significant cost reduction, applied advanced analytics for customized assortment, and won the innovation gold award. -
Director Of Strategic PlanningThe Coca-Cola Company May 2014 - Apr 2016Atlanta, Ga, Us- Led strategic business planning, engaging with 10+ functions, 400+ people, and 10+billion USD revenue – identified top growth opportunities, developed a strategic plan with budget allocation and KPIs, and managed senior stakeholders for alignment.- Led cross-functional team to execute strategic projects, such as omnichannel revolution, next-generation vending machines, etc.
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Head Of Smb Product MarketingGoogle Apr 2011 - May 2014Mountain View, Ca, UsScalable leads generation to acquire Small-Medium-Business customers for Google Adwords, including- Hired and managed a team of 6. Managed to grow revenue by three times.- Reduced acquisition cost significantly via continuous A/B testing to optimize marketing messages, landing pages, and promotions.- Conceptualized and tested a new way to acquire vertical customers - recruited 1,500 agencies in 3 months to provide high-touch customer service, developed training and incentive system, and resulted in a decent revenue increase. - Iterated and formulated the best practice of partnership – acquired 10+ industry leaders as partners (e.g. Paypal and Alipay), contributing to decent profit growth due to low spending. - Improved acquisition funnel conversion rate continuously- A/B testing on the landing page and coupons, experimentation on different first-two-week customer journeys, optimization on key messages in SEM and email marketing. -
Senior Marketing Manager (Insight)Pepsico Jul 2008 - Apr 2011Purchase, New York, Us -
ConsultantRoland Berger Strategy Consultants Apr 2006 - Jun 2008Munich, Germany, De -
Marketing Research ManagerProcter & Gamble Jun 2003 - Apr 2006Cincinnati, Ohio, Us
Eric Lin Skills
Eric Lin Education Details
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Massachusetts Institute Of TechnologySloan Fellow -
Peking UniversityB.A. In Accounting
Frequently Asked Questions about Eric Lin
What company does Eric Lin work for?
Eric Lin works for Shinebed International
What is Eric Lin's role at the current company?
Eric Lin's current role is CMO and Head of US Operation.
What is Eric Lin's email address?
Eric Lin's email address is er****@****ico.com
What schools did Eric Lin attend?
Eric Lin attended Massachusetts Institute Of Technology, Peking University.
What skills is Eric Lin known for?
Eric Lin has skills like Marketing, Strategic Planning, Business Strategy, Marketing Strategy, Marketing Research, Digital Marketing, Lead Generation, Sem, Online Advertising, Export.
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