AeroLeads people directory · profile
Eric Lin Email & Phone Number
CMO and Head of US Operation
at
Shinebed International
1 work email found
@intl.pepsico.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
CMO and Head of US Operation
Location
Cambridge, Massachusetts, United States
Company size
Who is Eric Lin? Overview
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Quick answer
Eric Lin is listed as CMO and Head of US Operation at Shinebed International, a company with 38 employees, based in Cambridge, Massachusetts, United States. AeroLeads shows a work email signal at intl.pepsico.com and a matched LinkedIn profile for Eric Lin.
Eric Lin previously worked as Director of Product Marketing at Hellofresh and Founder and CEO at Chichi Snacks. Eric Lin holds Master Of Business Administration - Mba, Sloan Fellow from Massachusetts Institute Of Technology.
Company email context
Email format at Shinebed International
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{first}.{last}@intl.pepsico.com
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AeroLeads found 1 current-domain work email signal for Eric Lin. Compare company email patterns before reaching out.
Profile bio
About Eric Lin
Mission-driven and motivated to build and scale world-class products in the next 20 years. Expertise in transforming consumer insights into distinctive products and compelling communications. Successfully brought multiple products to life and drove $100mil+ revenue growth, for both multinationals and startups. Connect users with the magic of products via experimenting with marketing/eCommerce/ offline/ partnership. Living and working in international markets (China, Japan, US), experienced to hire and lead global cross-culture teams to perform. Passionate about mental wellness, fitness tech, and healthy food. My toolbox : product-market fit product marketing, revenue growth, consumer research & insights, go-to-market, product innovation, P&L management, global leadership, experiments, e-commerce, TikTok, omnichannel strategy, digital marketing, marketing analytics, cross-functional partnership, messaging & positioning
Listed skills include Marketing, Strategic Planning, Business Strategy, Marketing Strategy, and 6 others.
Current workplace
Eric Lin's current company
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Shinebed International
9 roles
Eric Lin work experience
A career timeline built from the work history available for this profile.
Director Of Product Marketing
Current
Oct 2023 - Present
Founder And Ceo
A VC-backed startup, focusing to build next-generation snacks for kids.https://www.36kr.com/p/1449345470654340 - Founded company with a vision, built team of 12, obtained 2 rounds of funding and achieved significant growth. - Executed targeted online go-to-market plan - targeted mothers with 3-6-year-old children, implemented continuous A/B testing of ads.
Jan 2021 - Dec 2022
Senior Director, Product Innovation
- Launched the first low-alcohol drink brand (“Lemon Do”) in Japan, generating $100million+ in revenue - Developed solutions to transform traditional coolers into smart point-of-sales, increasing sales significantly – redesigned the smart device with significant cost reduction, applied advanced analytics for customized assortment, and won the innovation.
May 2016 - Dec 2020
Director Of Strategic Planning
- Led strategic business planning, engaging with 10+ functions, 400+ people, and 10+billion USD revenue – identified top growth opportunities, developed a strategic plan with budget allocation and KPIs, and managed senior stakeholders for alignment.- Led cross-functional team to execute strategic projects, such as omnichannel revolution, next-generation.
May 2014 - Apr 2016
Head Of Smb Product Marketing
Scalable leads generation to acquire Small-Medium-Business customers for Google Adwords, including- Hired and managed a team of 6. Managed to grow revenue by three times.- Reduced acquisition cost significantly via continuous A/B testing to optimize marketing messages, landing pages, and promotions.- Conceptualized and tested a new way to acquire vertical.
Apr 2011 - May 2014
Senior Marketing Manager (Insight)
Jul 2008 - Apr 2011
Consultant
Apr 2006 - Jun 2008
Marketing Research Manager
Jun 2003 - Apr 2006
2 education records
Eric Lin education
Master Of Business Administration - Mba, Sloan Fellow
Massachusetts Institute Of Technology
B.S. In Statistics, B.A. In Accounting
Peking University
FAQ
Frequently asked questions about Eric Lin
Quick answers generated from the profile data available on this page.
What company does Eric Lin work for?
Eric Lin works for Shinebed International.
What is Eric Lin's role at Shinebed International?
Eric Lin is listed as CMO and Head of US Operation at Shinebed International.
What is Eric Lin's email address?
AeroLeads has found 1 work email signal at @intl.pepsico.com for Eric Lin at Shinebed International.
Where is Eric Lin based?
Eric Lin is based in Cambridge, Massachusetts, United States while working with Shinebed International.
What companies has Eric Lin worked for?
Eric Lin has worked for Shinebed International, Hellofresh, Chichi Snacks, The Coca-Cola Company, and Google.
How can I contact Eric Lin?
You can use AeroLeads to view verified contact signals for Eric Lin at Shinebed International, including work email, phone, and LinkedIn data when available.
What schools did Eric Lin attend?
Eric Lin holds Master Of Business Administration - Mba, Sloan Fellow from Massachusetts Institute Of Technology.
What skills is Eric Lin known for?
Eric Lin is listed with skills including Marketing, Strategic Planning, Business Strategy, Marketing Strategy, Marketing Research, Digital Marketing, Lead Generation, and Sem.
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