Eric Nowak Email & Phone Number

Greater Chicago Area

• In this role, I spearheaded a team of up to 25 professionals and managed a $24MM portfolio dedicated to digital marketing programs for Fortune Global 500 companies.Email, SMS & Push Marketing:
• Planned, developed, and executed marketing campaigns.
• Optimized templates, crafted content, and upheld brand standards.
• Managed CRM systems, CDP integrations, and segmentation.
• Thought leadership in KPIs, customer journeys, and automations.
• Advised A/B testing strategies that consistently outperformed benchmarks.

Greater Chicago Area

• Here I led a team of 25 consultants and campaign specialists, overseeing a substantial portfolio exceeding $20MM (TCV) with a primary focus on digital marketing programs for Fortune Global 500 companies.Email, SMS &.
• Strategized, created, and implemented marketing campaigns.
• Enhanced templates, curated content, and maintained brand integrity.
• Orchestrated CRM systems and audience segmentation.
• Crafted customer journeys, and automation strategies.
• Guided successful A/B testing methodologies.

Greater Chicago Area

• Talent growth and development
• Lead teams of five to seven through the complexities of executing email campaigns and programs for high-demand, full-service/hybrid accounts in the retail, service, restaurant, and credit bureau industries
• Assisted my clients with delivering the right messaging at the right time to the appropriate audience
• Provide scoping, level of effort, and/or timing for each project
• RFP advisor
• Monitored my teams’ work to ensure every delivered asset adheres to our clients’ BRD's and branding guidelines

Greater Chicago Area

• Cultivated customer satisfaction which led to multiple client renewals valued at $2.2MM (ACV)
• Readily designed custom training sessions that transformed our clients into Oracle Responsys power users
• Assisted with report creation and automation
• Assessed data needs and built audiences via Filter Designer, Audience Designer and/or SQL
• Designed cutting-edge strategies and solutions that helped my clients grow revenue 10% on average
• Consistently helped clients increase productivity and send volume

Chicago

• Design interactive pieces for global brands that increase revenue and response rates
• Create email templates that invigorate weary campaigns, improve productivity, and boost returns
• Analysis of historical data to improve layouts and click-through rates
• A strong understanding of the implementation of mobile-friendly and responsive email campaigns
• In depth know-how of the limitations of each major ESP
• Knowledge of advanced methods that successfully amplify response rates (List health, subject lines, designing “above the fold”, image blocking, animations, testing techniques, etc.)

Greater Chicago Area

• Built an email marketing program from the ground up in Salesforce Marketing Cloud (ExactTarget) utilizing Email Studio, Triggered Sends, and Journey Builder
• Defined a customer-centric lifecycle journey that drives all digital marketing communications
• Continually ideate and manage copy, imagery, themes, templates, workflows, campaigns, and content across all channels
• Lead complex projects with internal resources & vendors
• Creation of multi-channel digital marketing strategy
• Designed marketing road map

• Technical Illustrations
• Logo Design
• Business Stationary Design
• Photo Touch-Up
• Presentation Design
• Artwork Recreation

Greater Chicago Area

• Design interactive pieces for global brands that increase revenue and response rates
• Create email templates that invigorate weary campaigns, improve productivity, and boost returns
• Analysis of historical data to improve layouts and click-through rates
• A strong understanding of the implementation of mobile-friendly and responsive email campaigns
• In depth know-how of the limitations of each major ESP
• Knowledge of advanced methods that successfully amplify response rates (List health, subject lines, designing “above the fold”, image blocking, animations, testing techniques, etc.)

Greater Chicago Area

• Build & Launch Campaigns in Oracle Responsys 5 & 6 (from simple to highly-dynamic)
• Custom Forms & Surveys
• Hand Code & Trouble-Shoot HTML
• Slice Content For HTML Builds
• Client-Facing & Peer Training

• Marketing Support
• Advertisement Design
• Catalog Design
• Greeting Card & Announcement Design
• Typesetting
• Project Lead

• Print Design
• Web Design
• Logo Design
• Artwork Recreation
• Display Design
• Presentation Design

Bachelor'S In Graphic Design, Graphic Design

Activities and Societies: National Technical Honor Society4.000 GPA

Graphic Design

3.615 GPA in Major