Eric Nowak Email & Phone Number

Greater Chicago Area

In this role, I spearheaded a team of up to 25 professionals and managed a $24MM portfolio dedicated to digital marketing programs for Fortune Global 500 companies.Email, SMS & Push Marketing:• Planned, developed, and executed marketing campaigns.• Optimized templates, crafted content, and upheld brand standards.• Managed CRM systems, CDP integrations, and segmentation.• Thought leadership in KPIs, customer journeys, and automations.• Advised A/B testing strategies that consistently outperformed benchmarks.• Provided regular reporting and insights on program performance and ROI.• Meticulously ensured QA across designs, copy, links, spelling, and grammar.• Remained compliant with CAN-SPAM, CCPA, GDPR & CASL.Sales:• Contributed to nearly $8MM in product, service, and renewal value.• Introduced live image tech, loyalty, coding services, creative support, and technical solutions to clients.Customer Success:• Transitioned four tier one clients from "red" to "green".• Managed escalations, from outages to production issues.• Conducted Monthly Health Calls and co-led Business Reviews to showcase operational opportunities and strategic excellence.Staffing:• Cultivated an innovative and feedback-rich culture.• Boosted team morale and productivity.• Achieved and sustained high retention rates.Project Management:• Skillfully navigated collaborations with both internal and client partners.• Delivered a track record of success in exceeding expectations with complex projects.• Led migrations and partnered with implementations.Innovation:• Pioneered a hybrid client build model, enhancing partnership and client satisfaction.• Developed a process that eliminated the need for manual HTML updates, saving time and resources.

Greater Chicago Area

Here I led a team of 25 consultants and campaign specialists, overseeing a substantial portfolio exceeding $20MM (TCV) with a primary focus on digital marketing programs for Fortune Global 500 companies.Email, SMS & Push Marketing:• Strategized, created, and implemented marketing campaigns.• Enhanced templates, curated content, and maintained brand integrity.• Orchestrated CRM systems and audience segmentation.• Crafted customer journeys, and automation strategies.• Guided successful A/B testing methodologies.• Delivered reporting and valuable insights on program effectiveness.• Rigorously enforced quality assurance across designs, copy, links, and compliance with CAN-SPAM regulations.Customer Success:• Transitioned two tier one clients from "red" to "green".• Led escalations pertaining to production concerns.• Engaged in regular consultations with clients to boost utilization of the Oracle Responsys platform.• Played a vital role as a project scoping and RFP consultant.Staffing:• Fostered a culture of feedback by conducting frequent one-on-one meetings, emphasizing personal and professional development.• Orchestrated comprehensive performance reviews, providing actionable and meaningful feedback to drive continuous improvement.Project Management:• Expertly managed projects with both internal and client partners.• Nurtured robust cross-departmental relationships, enhancing collaboration and information exchange.Innovation:• Developed a performance goal framework with a focus on three key areas: soft skills, technical expertise, and deliverables.

Greater Chicago Area

• Talent growth and development• Lead teams of five to seven through the complexities of executing email campaigns and programs for high-demand, full-service/hybrid accounts in the retail, service, restaurant, and credit bureau industries• Assisted my clients with delivering the right messaging at the right time to the appropriate audience• Provide scoping, level of effort, and/or timing for each project• RFP advisor• Monitored my teams’ work to ensure every delivered asset adheres to our clients’ BRD's and branding guidelines• Assisted with keeping project, promotional, and ad-hoc calendars fresh• Built out processes and documentation for a highly dynamic accounts that have deeply lacked the aforementioned• Provided direction on strategy, best practices, and implementation • Acted as a primary resource for troubleshooting obstacles, and regularly guide my team and clients through highly complex issues

Greater Chicago Area

• Cultivated customer satisfaction which led to multiple client renewals valued at $2.2MM (ACV)• Readily designed custom training sessions that transformed our clients into Oracle Responsys power users• Assisted with report creation and automation• Assessed data needs and built audiences via Filter Designer, Audience Designer and/or SQL• Designed cutting-edge strategies and solutions that helped my clients grow revenue 10% on average• Consistently helped clients increase productivity and send volume• Built, test, and orchestrated multi-channel campaigns• Leading contributor individually, and as a team member I provided direction and mentoring to others• Evaluated, prioritized, and project managed issues that were negatively impacting customers• Documented activity and authored thorough executive summaries both internally and externally• Engaged cross-departmentally to maximize team efforts and minimized escalation durations• Authored new processes and documentation to help increase productivity and curb errors

Chicago

• Design interactive pieces for global brands that increase revenue and response rates• Create email templates that invigorate weary campaigns, improve productivity, and boost returns• Analysis of historical data to improve layouts and click-through rates• A strong understanding of the implementation of mobile-friendly and responsive email campaigns• In depth know-how of the limitations of each major ESP• Knowledge of advanced methods that successfully amplify response rates (List health, subject lines, designing “above the fold”, image blocking, animations, testing techniques, etc.)• Extensive knowledge of the CAN-SPAM Act• Skilled at selecting the proper images, fonts, and colors that represent each brand to their fullest• Client facing & peer training• Hand code HTML

Greater Chicago Area

• Built an email marketing program from the ground up in Salesforce Marketing Cloud (ExactTarget) utilizing Email Studio, Triggered Sends, and Journey Builder• Defined a customer-centric lifecycle journey that drives all digital marketing communications• Continually ideate and manage copy, imagery, themes, templates, workflows, campaigns, and content across all channels• Lead complex projects with internal resources & vendors• Creation of multi-channel digital marketing strategy• Designed marketing road map• Conceived all go-to-market creative assets• Build out processes and documentation for lifecycle marketing• Validate marketing data in our CRM and marketing channel databases

• Technical Illustrations• Logo Design• Business Stationary Design• Photo Touch-Up• Presentation Design• Artwork Recreation• Catalog and Brochure Design• Photography• Email Marketing• Copywriting

Greater Chicago Area

• Design interactive pieces for global brands that increase revenue and response rates• Create email templates that invigorate weary campaigns, improve productivity, and boost returns• Analysis of historical data to improve layouts and click-through rates• A strong understanding of the implementation of mobile-friendly and responsive email campaigns• In depth know-how of the limitations of each major ESP• Knowledge of advanced methods that successfully amplify response rates (List health, subject lines, designing “above the fold”, image blocking, animations, testing techniques, etc.)• Extensive knowledge of the CAN-SPAM Act• Skilled at selecting the proper images, fonts, and colors that represent each brand to their fullest• Client facing & peer training• Hand code HTML

Greater Chicago Area

• Build & Launch Campaigns in Oracle Responsys 5 & 6 (from simple to highly-dynamic)• Custom Forms & Surveys• Hand Code & Trouble-Shoot HTML• Slice Content For HTML Builds• Client-Facing & Peer Training

• Marketing Support• Advertisement Design• Catalog Design• Greeting Card & Announcement Design• Typesetting• Project Lead• Web Graphics• Email Marketing• Copywriting

• Print Design• Web Design• Logo Design• Artwork Recreation• Display Design• Presentation Design

Bachelor'S In Graphic Design, Graphic Design

Activities and Societies: National Technical Honor Society4.000 GPA

Graphic Design

3.615 GPA in Major