I’m the middle son of an architect who thought he’d follow in Dad’s footsteps. But, my ADHD made math a form of medieval torture, so my future in structural engineering was mercifully short-lived. But those early years wandering through my dad’s studio left me with something unexpected: a deep love for applying creative thinking to real-world challenges. Over the past twenty-five years, I’ve turned this peculiar cocktail of art, storytelling, and technology into a career. Who would’ve thought? Certainly not my junior high school geometry teacher.I’ve spent most of my career architecting global campaigns and creative strategies, all while managing to keep a straight face when people say things like “synergizing verticals” and “leveraging omnichannel touchpoints.” Somehow, despite the jargon, the teams I’ve led delivered award-winning work that not only exceeded business goals but made me look like I knew what I was doing.My absolute pride, however, lies in the creative cultures I’ve built—where curiosity, collaboration, and the occasional overly complicated metaphor fuel success. Launching VALORANT, one of the decade's most successful new game IPs, and leading esports growth at Riot Games were certainly highlights, as were the countless campaigns that drove over $4B in revenue (no, that’s not a typo). Along the way, I’ve picked up a few awards: Clios, Emmys, and SXSW trophies. Those look better on the mantle than my Algebra II grades ever would.--------------------------------------------------------While I look for my next full-time role, I’m offering fractional services as an ECD and Sr. Brand Director. If you’re worried about the opportunity cost of asking your development creative team to create your brand identity or postponing essential marketing work for fear of sunk costs, DM me here or email me (pepytoad@mac.com). Let’s talk!--------------------------------------------------------Specialties:• Creative Direction & Strategy, Brand Building, Global Campaign Development, Live Ops/Live Service Games, and GTM Execution.• IP Development and Content Creation through Storytelling, Foundational World Building, and Character Development. • Success in Developing collaborative partnerships with internal departments and external agencies.• Proven track record in Discovering, Developing, and then Unleashing the brilliance of Creative Teams. What else?Gamer, Baker, Fisherman, once-a-Sailor, Digital native, Anchor, Pittbull and Chihuahua Guidance Counselor, Focused Daydreamer, Thick-skinned, and Quick to laugh (usually at myself).