Fractional Sr Cd • Fractional Sr Director, Brand Marketing
Current
Oct 2022 - Present
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Eric “Pep” Perez Email & Phone Number
Global Group Creative Director | Head of Brand/Franchise Marketing | Strategic Brand Storytelling and Global Campaign Leadership in Games and Entertainment | Growth and Impact Driver | x-Riot Games, Warner Bros
at
Pep Talks Creative
3 work emails found
@riotgames.com
2 phones found area 424
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✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Group Creative Director | Head of Brand/Franchise Marketing | Strategic Brand Storytelling and Global Campaign Leadership in Games and Entertainment | Growth and Impact Driver | x-Riot Games, Warner Bros
Location
Santa Monica, California, United States
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Eric “Pep” Perez is listed as Global Group Creative Director | Head of Brand/Franchise Marketing | Strategic Brand Storytelling and Global Campaign Leadership in Games and Entertainment | Growth and Impact Driver | x-Riot Games, Warner Bros at Pep Talks Creative, based in Santa Monica, California, United States. AeroLeads shows a work email signal at riotgames.com, phone signal with area code 424, and a matched LinkedIn profile for Eric “Pep” Perez.
Eric “Pep” Perez previously worked as Fractional Sr CD • Fractional Sr Director, Brand Marketing at Pep Talks Creative and Global Group Creative Director VALORANT and Incubation Action Titles at Riot Games. Eric “Pep” Perez studied at Artcenter College Of Design.
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eperez@riotgames.com
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Profile bio
About Eric “Pep” Perez
I’m the middle son of an architect who thought he’d follow in Dad’s footsteps. But, my ADHD made math a form of medieval torture, so my future in structural engineering was mercifully short-lived. But those early years wandering through my dad’s studio left me with something unexpected: a deep love for applying creative thinking to real-world challenges. Over the past twenty-five years, I’ve turned this peculiar cocktail of art, storytelling, and technology into a career. Who would’ve thought? Certainly not my junior high school geometry teacher.I’ve spent most of my career architecting global campaigns and creative strategies, all while managing to keep a straight face when people say things like “synergizing verticals” and “leveraging omnichannel touchpoints.” Somehow, despite the jargon, the teams I’ve led delivered award-winning work that not only exceeded business goals but made me look like I knew what I was doing.My absolute pride, however, lies in the creative cultures I’ve built—where curiosity, collaboration, and the occasional overly complicated metaphor fuel success. Launching VALORANT, one of the decade's most successful new game IPs, and leading esports growth at Riot Games were certainly highlights, as were the countless campaigns that drove over $4B in revenue (no, that’s not a typo). Along the way, I’ve picked up a few awards: Clios, Emmys, and SXSW trophies. Those look better on the mantle than my Algebra II grades ever would.--------------------------------------------------------While I look for my next full-time role, I’m offering fractional services as an ECD and Sr. Brand Director. If you’re worried about the opportunity cost of asking your development creative team to create your brand identity or postponing essential marketing work for fear of sunk costs, DM me here or email me (pepytoad@mac.com). Let’s talk!--------------------------------------------------------Specialties:• Creative Direction & Strategy, Brand Building, Global Campaign Development, Live Ops/Live Service Games, and GTM Execution.• IP Development and Content Creation through Storytelling, Foundational World Building, and Character Development. • Success in Developing collaborative partnerships with internal departments and external agencies.• Proven track record in Discovering, Developing, and then Unleashing the brilliance of Creative Teams. What else?Gamer, Baker, Fisherman, once-a-Sailor, Digital native, Anchor, Pittbull and Chihuahua Guidance Counselor, Focused Daydreamer, Thick-skinned, and Quick to laugh (usually at myself).
Listed skills include Creative Direction, User Experience, Art Direction, Web Design, and 45 others.
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12 roles · 34 years
Eric “Pep” Perez work experience
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Global Group Creative Director Valorant And Incubation Action Titles
Leading CREATIVE across VALORANT franchise & marketingBuilt and led a 20+ member cross-functional marketing team directly responsible for growing the VALORANT brand across global youth culture and expanding its player base to over 35M monthly active users, over 70% from GenZ.Responsible for setting the high-level vision and goals for VALORANT annually alongside Game Dev Leadership team in support of Riot's newest Live Service Game title.Launched the VAL brand in China, uniting Riot, Tencent, and W+K Shanghai under VALORANT's core values, driving a campaign that expanded the global player base by 28%.Led cross-functional collaboration across Global Publishing, Development, Esports, Music, and Consumer Products to craft ecosystem moments for the franchise. This set the new gold standard at Riot for what Publishing could achieve and increased player growth and retention by 20% year over year.Architected the brand development process as a primary creative stakeholder for VALORANT Premier, one of Riot’s big, bold bets of the next five years, and launched the campaign for live service, driving 20% YoY Retention.Reported directly to the SVP and CMO to present campaign strategy and marquee tactics. Reported biweekly on the status and performance of ongoing efforts, ensuring that all company objectives and strategies were being met and communicated to internal teams, external agencies, and production vendors.
Nov 2021 - Mar 2024
Global Creative Director, Valorant
Creative Leader for the launch of Riot’s second game franchise/IP and one of the most successful new IPs of the decade.Creative lead of the founding VALORANT marketing team. Spearheaded the game’s naming, brand identity, and launch strategy, catapulting it to one of the decade’s top new IPs. Achieved 3.92B earned media impressions, surpassed acquisition targets by 210%, and attracted over 14M active players in the first month, securing its status as a leading FPS title.Unified Art, Brand, and Development teams to craft VALORANT's inaugural brand bible and style guide, solidifying the studio's cohesive vision heading into the launch window.Implemented and led workshops with regional creative teams in person and remotely to ensure understanding and proper implementation of brand values, behaviors, and aesthetics in local marketing launch executions.Led the central campaign team's creative direction, steering VALORANT's GaaS campaigns (including Episode launches, New Agent reveals, Weapon Skins, and Battlepasses), driving over $1B in revenue within the first 18 months.Collaborated with development leaders to enrich the VALORANT IP, enhancing character depth and appeal, reinforcing the core gameplay loop, and mitigating player churn. Coined and promoted the guiding principle: ‘Bullets Kill Wizards,’ to maintain narrative cohesion.
Mar 2019 - Nov 2021
Global Head Of Creative, Riot Games Esports
As the first CD at Riot Games, I established the Esports Creative Services team. Imagine a group of fire-breathing tigers that clawed creative excellence out of ambiguity. That was my team. Established and led a global Creative Services organization tailored for the intersection of gaming, entertainment, and event marketing, shaping the future of esports for millions of fans.Developed a creative pipeline linking live events, broadcast production, marketing, and in-game experiences, bolstering Riot Esports’ global reach, resulting in yearly growth and a record peak concurrent viewership of over 200M at The Worlds 2017 Final.Presented monthly to the C-Suite on global campaign strategy and go-to-market plans for Riot Esports. Including the Riot Executive Board, Head of Esports, and the Executive Producers for League of Legends.Led the creative evolution and branding for Riot's flagship esports events, including League of Legends Worlds, Mid-Season Invitational, All-Stars, and NA/EU Regional Leagues, elevating their global presence and impact.Orchestrated creative collaboration across Riot’s consumer products, broadcast, in-game content, live events, and community teams, ensuring integrated player experiences across all touchpoints for key franchise campaign moments.Directed creative for broadcasts and live events, setting records with impactful transmedia moments in the respective franchises.
Sep 2014 - Mar 2019
Executive Creative Director
Served as the go-to expert and client poc for Entertainment and Gaming accounts, contributing to over 25% of the agency's $20M+ portfolio.Seamlessly integrated acquired social agency, bigMethod, into our studio, expanding the team to 40+ diverse creatives and enhancing our agency's offerings to serve top-tier clients like Adobe, Activision, Disney Parks, Microsoft, and Google. Client list includes: Disney, Dole, Microsoft, Adobe, Activision, FX Networks, 343 Industries (HALO franchise), Microsoft Game Studios (Gears of War franchise), Naked Juice, THQ (Saints Row franchise), Riot Games, Warner Bros Interactive Entertainment (Mortal Kombat), Wizards of the Coast, 2K Games, Mattel, and Vizio
Mar 2013 - Aug 2014
Group Creative Director
Responsible for strategic reorganization of the creative department as the agency pivoted from being an Adobe Flash-based creative hot shop to becoming an AdAge Small Agency of the Year (2011)Simultaneously led multiple cross-functional creative teams, from director to associate-level personnel, in winning the initial pitch through the execution and final delivery of work for three multimillion-dollar AAA game IPs: Microsoft HALO and Gears of War, and Warner Bros Interactive Entertainment Mortal Kombat.Created a culture for exceptional creative work to thrive by instilling a culture of self-agency, calculated creative risk-taking, collaboration, and fear-free feedback. Partial client list includes Disney, Dole, Microsoft, Adobe, FX, 343 Industries (HALO franchise), Microsoft Game Studios (Gears of War franchise), Naked Juice, THQ (Saints Row franchise), Riot Games, WBIE, Wizards of the Coast(Magic: The Gathering), Mattel, and Vizio.
Nov 2008 - Mar 2013
Principal Creative Director
Tasked with reinvigorating Mocean’s interactive/digital product service offering amongst entertainment studio clients. Within six months, directly responsible for winning and leading three tentpole theatrical projects for three different studio clients, Universal Pictures, 20th Century Fox, and Walt Disney Animation Studios.Concept development and subsequent creative direction for multiple 360° release campaigns for theatrical tentpole releases.Rebuilt the interactive development process by implementing a pipeline capitalizing on in-house talent and enhanced internal capabilities. Doing so successfully streamlined the project lifecycle and significantly reduced the studio’s reliance on external contractors by +25%.
Feb 2008 - Dec 2008
Cofounder/Creative Director
Creative leader for a design-driven, multidisciplinary, interactive marketing agency that created bespoke award-winning digital products, interactive experiences, and original content for every major entertainment studio (20th Century Studios, Universal Pictures, Paramount Pictures, Sony Pictures, Warner Bros, Disney) for a list of film titles that included everything from Oscar winners and multigenerational film franchises to indie darlings.Some projects of note were Troy, Million Dollar Baby, Ice Age, Despicable Me, Napoleon Dynamite, Dodgeball, Nacho Libre, and Clio Award-winning work for The Spiderwick Chronicles.
Sep 2003 - Jan 2008
Creative Director
Creative lead for the team that took on the challenge of diversifying the agency’s service offerings by establishing an entertainment and gaming industry vertical. Within the first year, we pitched and won interactive marketing projects with all six major entertainment studios and Activision.Creative lead for the agency’s first One Show Award for interactive marketing.Some projects of note were Ice Age, Minority Report, Red Dragon, Mystic River, Terminator 3, Pirates of the CaribbeanClient list includes NBC Universal, Paramount Pictures, Sony, Warner Bros, Disney, Fox, Lionsgate, and Activision.
Jul 2001 - Sep 2003
Co-Creative Director
Applied the rigor of traditional design studio best practices and brand strategy to the nascent interactive experience development process, creating a repeatable, business results-based practice to exceed clients’ objectives.Marshaled studio-wide resources to craft and lead the winning pitch for the Harry Potter account from Warner Bros. Went on to lead creative development and delivery for the first three films, destination site experiences, digital products, and launch campaigns.Partial client list includes: Warner Bros, Disney, Fox, Universal Pictures, Fox Searchlight, Sony Pictures
Sep 1999 - Jul 2001
Art Director
1996 - 1999
~3 yrs
Seaman / Ensign
B.O.O.S.T. (Broadened Opportunities for Officer Selection and Training) GraduateAssistant Navigator, USS Gray (DE-1054)
1993 - 1996
~3 yrs
3 education records
Eric “Pep” Perez education
Education record
Artcenter College Of Design
Communications / Fine Arts With A Focus On Studio Arts
University Of Southern California
Broadened Opportunities For Officer Selection And Training (B.O.O.S.T.) Graduate
United States Navy
FAQ
Frequently asked questions about Eric “Pep” Perez
Quick answers generated from the profile data available on this page.
What company does Eric “Pep” Perez work for?
Eric “Pep” Perez works for Pep Talks Creative.
What is Eric “Pep” Perez's role at Pep Talks Creative?
Eric “Pep” Perez is listed as Global Group Creative Director | Head of Brand/Franchise Marketing | Strategic Brand Storytelling and Global Campaign Leadership in Games and Entertainment | Growth and Impact Driver | x-Riot Games, Warner Bros at Pep Talks Creative.
What is Eric “Pep” Perez's email address?
AeroLeads has found 3 work email signals at @riotgames.com for Eric “Pep” Perez at Pep Talks Creative.
What is Eric “Pep” Perez's phone number?
AeroLeads has found 2 phone signal(s) with area code 424 for Eric “Pep” Perez at Pep Talks Creative.
Where is Eric “Pep” Perez based?
Eric “Pep” Perez is based in Santa Monica, California, United States while working with Pep Talks Creative.
What companies has Eric “Pep” Perez worked for?
Eric “Pep” Perez has worked for Pep Talks Creative, Riot Games, Blitz, Mocean, and Ted Perez + Associates.
How can I contact Eric “Pep” Perez?
You can use AeroLeads to view verified contact signals for Eric “Pep” Perez at Pep Talks Creative, including work email, phone, and LinkedIn data when available.
What schools did Eric “Pep” Perez attend?
Eric “Pep” Perez studied at Artcenter College Of Design.
What skills is Eric “Pep” Perez known for?
Eric “Pep” Perez is listed with skills including Creative Direction, User Experience, Art Direction, Web Design, Creative Strategy, Advertising, Interaction Design, and Graphic Design.
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